[DOKOJAPAN Co., Ltd.] Airbnb by GOOD Stay and DOKOJAPAN Co., Ltd. Introducing a trial partnership with Japan and the National Old House Restoration Association: Proposing a trip where you can experience Japanese country life
*DOKO JAPAN Co., Ltd.*
Press release: September 4, 2024
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Introducing the pilot partnership between GOOD Stay and DOKOJAPAN Co., Ltd. with Airbnb Japan and the National Traditional House Restoration Association:
Proposing a trip where you can experience life in the Japanese countryside *menuforGOOD platform and “Inaka Revitalization”
Project” is a new initiative to provide renovated traditional houses to foreign tourists. *
DOKOJAPAN Co., Ltd., a Fukuoka-based company that provides digital services and strengthens local businesses in Japan, is menuforGOOD.
is a pilot partnership with Japan to completely renovate traditional houses, known as kominka, to drive bookings by international travelers. We offer a unique opportunity to immerse yourself in the scenery, atmosphere, and lifestyle of Japan’s beautiful regions.
Earlier this year, DOKOJAPAN Co., Ltd. launched menuforGOOD, a platform aimed at empowering local businesses in Japan and making them accessible to people overseas. This was followed by a series of events aimed at raising the profile of Japan’s regional cities and appealing to an international audience through a dedicated section of
menuforGOOD.
Inaka Revitalization Project
” (Japan’s regional revitalization project) was launched. These initiatives not only empower local cities and local industries, but also improve the travel experience for foreign visitors to Japan. GOOD Stay offers each “Inaka
destination” page (a dedicated page for each region) as a new section (if available). We focus on user convenience, so we collect all the information in one place, introduce renovated old houses, and Airbnb You can make a reservation directly from the Japan link. The purpose of this initiative is to increase recognition of unique accommodation facilities and to help local cities play an even more active role on the world stage.
The first GOOD Stay section can be found on the Ukiha City page of menuforGOOD. * Pilot partnership to share a vision for regional revitalization * At the core of this initiative is a partnership between Airbnb Japan and the National Traditional House Restoration Association.
National Old House Restoration Association is a national organization that works to preserve and revitalize Japan’s old folk houses. With the number of vacant houses increasing across Japan, the association supports the restoration of historical buildings, breathes new life into traditional buildings, supports local economies, and provides travelers with the opportunity to appreciate private houses that are a treasure trove of culture. The purpose is to have you do it.
Airbnb Japan recognizes the importance of this initiative
is actively supporting initiatives in Japan. Last year, we donated 150 million yen to the Japan Traditional House Association to revitalize the local economy by converting vacant Japanese houses into lodging facilities for tourists. These renovated homes are on Airbnb Now available to book in Japan, it provides international travelers with the opportunity to get a glimpse of rural life in Japan, while empowering and supporting the revitalization of local areas. Airbnb Japan also introduces the added value for both rural Japan and foreign tourists by encouraging home owners in Japan to recognize the value of rural real estate and renovate it for rental. It is also aimed at.
DOKOJAPAN Co., Ltd. recently announced the “Inaka Revitalization Project”. ” By launching Airbnb
It became clear that we shared a vision with Japan and the National Traditional House Restoration Association, and the path to this partnership was naturally paved. Japan’s great regional cities are also promoted on the menuforGOOD platform, providing users with comprehensive information and engaging content. DOKO JAPAN Co., Ltd. is GOOD
We hope to fill in the final piece of the puzzle through the promotion of vacation rentals through Stay.
By raising awareness of Japan’s wonderful countryside, directly introducing recommended renovated old folk houses in each city on our platform, and promoting reservations, we are positioning ourselves as a support organization alongside Airbnb and the National Traditional House Restoration Association. We are determined to establish this. DOKOJAPAN Co., Ltd. is an Airbnb
Japan and the National Old House Restoration Association, we aim to become a long-term supporter of the revitalization of local cities.
*Ukiha city and old folk house “Hotara”*
Ukiha City, nestled in the Minou Mountain Range, is a hidden gem located in the southeastern part of Fukuoka Prefecture. It boasts scenic landscapes and a rich architectural heritage dating back to the 17th century. Renowned for its delicious fruits and vegetables, organic tea plantations, and charming local shops, Ukiha City is also known for its delicious traditional Japanese cuisine. Ukiha is also listed as a typical destination on the menuforGOOD platform. You can understand why it is listed at
https://www.youtube.com/watch?v=TcFLBv4rbko
The old folk house “Hota” is currently listed in the GOOD Stay section of Ukiha City’s page and can be booked directly through the Airbnb Japan link.
The man behind this vision is Tomohiro Kawaguchi, a member of the National Old House Restoration Association and also known as the “Prince of Old Houses.” Mr. Kawaguchi believes that “old folk houses serve as a bridge to convey the charm of a region to the fullest.” To date, he has renovated more than 25 vacant houses in Ukiha City and is working hard to preserve and revitalize Japan’s architectural heritage.
GOOD
Stay is menuforGOOD’s latest creation and aims to encourage travelers to visit, stay and experience rural life in rural Japan. DOKOJAPAN Co., Ltd. not only provides new digital services for inbound tourism, but also connects travelers with the tourism ecosystem, empowers Japan’s regions, and promotes local traditions and culture. We will continue to improve your experience. Airbnb
The first pilot partnership between Japan and the National Traditional House Restoration Association is an important milestone for DOKOJAPAN Co., Ltd., promoting more traditional Japanese houses and forging new collaborations with key players in the tourism ecosystem. We believe this is the beginning of a broader effort to achieve this goal.
Go to Ukiha City page
*menuforGOOD*: https://www.menuforgood.com/
*menuforGOOD Ukiha City page*: https://www.menuforgood.com/inaka/fukuoka/ukiha *Airbnb Japan*: https://www.airbnb.jp
*National Old House Restoration Association*: http://www.g-cpc.org/
*About DOKOJAPAN Co., Ltd.*
DOKOJAPAN Co., Ltd. is founded by Cyrielle Thomas, the French founder and CEO. Founded in 2020 by , the main objective is to digitize local businesses in Japan through digital platforms and promote their stories, activities, products and services. We operate three brands: “DOKOCHA,” “DIGITO Menu,” and “menuforGOOD.”
In 2020, we obtained “Fukuoka Startup Certification” and were featured on Fukuoka City’s website “MATCHUP.” In 2022, “Google for
Startups” became a member of “Osaka Innovation Hub (OIH)” in 2023. The brand “DIGITO Menu” is registered as a “Fukuoka City Trial Excellent Product Certification Project.”
In 2022, we will be invited to Bordeaux (France) with Fukuoka City Mayor Soichiro Takashima and his party to participate in the 40th anniversary celebration of the sister city relationship, both as a successful example of a startup company and as a symbol of the ties between our two cities. Ta.
“Story” by “Hack Osaka 2023” and “Startup Lady Japan”
Actively participated in many influential events such as “Night”. Nihon Keizai Shimbun’s “Channel JAPAN” and “LOVE”
It has also been featured in various media such as FM.
*Press contact*: pr@digitomenu.com
*About Airbnb*
Airbnb was born in 2007 when two hosts welcomed three guests into their San Francisco home. Since then, we’ve grown to more than 5 million hosts hosting more than 1.5 billion guests in nearly every country around the world. Every day, hosts offer unique stays and experiences, allowing guests to truly connect with the community.
* About the National Old House Restoration Association, a general incorporated association*
The National Kominka Restoration Association is a national
organization whose purpose is to preserve Japan’s traditional housing culture, the kominka, for future generations. In cooperation with local communities, we promote the maintenance and utilization of these historic houses, contributing to the preservation of traditional Japanese culture and regional revitalization.