[Iris Ohyama Co., Ltd.] Introducing “RacLean,” a new brand of cat toilet products with high deodorizing power and easy care.
*Iris Ohyama Co., Ltd.*
Press release: September 4, 2024
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Introducing RacLean, a new brand of cat toilet products with high deodorizing power and easy care
*With the main unit set, you can rest assured even if it is your first time* Iris Ohyama Co., Ltd. (Head office: Sendai City, Miyagi Prefecture, Representative Director and President: Oyama)
Akihiro will release “RacLean,” a new brand of cat litter that has high deodorizing power and is easy to clean, from September 20, 2024, mainly at home centers and internet sites nationwide (*1 ).
The number of cats owned in 2023 is expected to increase by 107% compared to 10 years ago (*2). Among them, the number of new breeders in their 20s and 30s is increasing, and the number of breeders among millennials is expected to continue to rise (*2). When raising cats, we hear many requests for a litter box that has deodorizing power, is easy to clean, and is lightweight (easy to carry) (*3).
“RacLean”, which will be released this time, includes 4 types of system toilet sets, 2 types of deodorizing sheets, and 5 types of deodorant sand. System toilets are lightweight and each part is easy to remove for easy maintenance. In addition, by combining deodorizing sheets and deodorizing sand, the deodorizing power can be improved and odors can be further reduced, making it easy to use even in
single-person households who do not have time for cleaning. By increasing the amount of polymer attached to the deodorizing sheet and processing it into a non-woven fabric using our unique method, the sheet absorbs approximately 1.15 times more than existing products (*4) and prevents urine from spreading.
There are two types of deodorizing sand: mineral sand type and wood sand type.The mineral sand type has a 90% improvement in deodorizing power compared to existing products (*5) by incorporating our unique deodorizing ingredients. I’m doing it. The wood sand type that we are launching for the first time not only has high deodorizing power due to our unique deodorizing ingredients, but also has our unique coating that prevents it from losing its shape even after long periods of use, and prevents it from getting caught in grates, etc. It’s hard to clean, so it’s easy to clean. In addition, both types of sand are available in two sizes: a larger size with a diameter of 6mm that prevents scattering, and a smaller size with a diameter of 4mm that is easy for cats to scratch, so you can choose flexibly according to the characteristics of your cat.
Going forward, our company will continue to develop products closely related to the lives of consumers and contribute to the realization of comfortable lives.
* ■Product lineup (*6)*
・Deodorizing sheet
・Deodorizing sandwich
* ■Main set lineup (*6) *
(*1) Pre-order sales will begin on the official mail order site “Iris Plaza” from September 4, 2024.
(*2) Referenced from “Reiwa 5 Nationwide Survey on Dog and Cat Breeding” by the Pet Food Association of Japan.
(*3) A questionnaire survey conducted by our company in April 2024 for the purpose of investigating “dissatisfaction with cat toilets.” (*4) “TIH-10C” is a pack of 10 deodorizing sheets that last a week. (*5) Odorless deodorizing sand 6L “TIA-6C” for system toilets. (*6) Product specifications may change without notice.