Collaboration between 3 “Sauna Resort Oriental” facilities and Lotte “Coolish”! “Let’s stay cool even in the lingering summer heat. Oriental in the hot summer! Campaign” starts on Friday, September 6th! *HIDANE Co., Ltd.*
Press release: September 4, 2024
Collaboration between 3 “Sauna Resort Oriental” facilities and Lotte “Coolish”! “Let’s stay cool even in the lingering summer heat. Oriental in the hot summer! Campaign” starts on Friday, September 6th! *For a limited time only, we will be giving away a total of 1,000 pieces of “Mini Coolish Vanilla” at 3 stores by offering “Coolish Water Bath” and following us on Instagram! *
Project overview
Sauna Media “Sauna Collection” (https://www.instagram.com/saunacollection/
Sho (hereafter HIDANE) is a collaboration project between Lotte Co., Ltd.’s “Coolish” brand of “drinkable ice cream” and three facilities, “Sauna Resort Oriental” operated by Centurion International Co., Ltd. “Let’s stay cool even in the lingering summer heat. Oriental! Campaign” will start on Friday, September 6th.
During this period, the cold water baths at the three Sauna Resort Oriental facilities will be transformed into “Coolish Water Baths” with a vanilla scent!
Furthermore, if you present the Instagram follow screen of “Coolish” and “Sauna Resort Oriental” target facilities at the reception of the target facility, you will receive a “Mini Coolish”
We will give you Vanilla! (A total of 1,000 items will be given away at three stores. Please note that the offer will end as soon as it runs out.)
In addition, Katsumasa Inoue, a heat wave master who has appeared in transportation advertisements for “Coolish” and is an ambassador for “Sauna Resort Oriental,” will serve as the ambassador for this campaign.
“Let’s be cool. Coolish” transportation advertisement posted in July 2024 During the campaign period, participants will receive “Mini Coolish Vanilla” at the following heat wave events held by Katsumasa Inoue! [Event date and time]
9/7 (Sat) 16, 17, 18:00 Sauna Resort Oriental Akasaka
9/19 (Thu) 20, 21, 22:00 Sauna Resort Oriental 1 (Ueno)
Campaign implementation period
Friday, September 6, 2024 – Thursday, September 19, 2024
*Distribution of “Mini Coolish Vanilla” will end as soon as it runs out.
*Campaign target facilities/accounts*
* “Coolish” Instagram account *
https://www.instagram.com/lotte_coolish/
*Sauna Resort Oriental target facility Instagram account (follow one facility)* -Sauna Resort Oriental Akasaka
https://www.instagram.com/oriental_akasaka/
-Sauna Resort Oriental 1
https://www.instagram.com/oriental_ueno_1/
-Sauna Resort Oriental 2
https://www.instagram.com/oriental_ueno_2/
Planned number of “Mini Coolish Vanilla” distributed
-Sauna Resort Oriental Akasaka: 500 pieces
-Sauna Resort Oriental 1: 250 pieces
-Sauna Resort Oriental 2: 250 pieces
*Distribution will end when supplies run out at each store.
Stakeholder comments
*Campaign ambassador comment*
Gold Experience Requiem Co., Ltd. Representative Director and President Katsumasa Inoue
Coolish feels so good after a hot sauna!
The finely crushed ice in the coolish will gently cool everyone’s body! And with just the right amount of sweetness, the coolish can also be used as a snack!
Stay Hungry!
Stay, Coolish!
Let’s cool off in an oriental sauna!
Coolish! !
*Comment from the person in charge of “Courish”*
Mr. Shota Hirai, Coolish Brand Section, Brand Strategy Department, Lotte Marketing Co., Ltd.
We sell ice cream called “Coolish”.
What I really want to deliver is a message that will help people all over the world, who are not only dealing with this intense heat, but also with various stresses such as human relationships, feel a little bit more positive.
It feels so good*” It’s time.
Up until now, we have collaborated with public baths and bathing facilities, but what’s new this time is that in addition to the Coolish bath, which warms the mind and body, and the sauna, The cooling single “Coolish Mizuburo” has been added!
Then, at the end of a pleasant break, by drinking gulps of “Coolish” (required), you can complete a “simply” “indescribable” routine in which your senses surpass words (this is my personal impression). To experience this uniquely pleasant time, you have no choice but to go to “Sauna Resort Oriental”! !
*Comment from the person in charge of “Sauna Resort Oriental”* Yoshikazu Kawaguchi, General Manager of Centurion International Co., Ltd.
Strong sauna over 100 degrees Celsius, cool cool water bath (Gurshin), mini coolish (vanilla)
Definitely a must-see! ! ! I can see the happy faces of our customers (lol) All of our staff are looking forward to your visit.
*Comment from the person in charge of “HIDANE Co., Ltd.”*
HIDANE Co., Ltd. Representative Director Sho Suzuki
On a hot summer day, when I took a chilled bath at Oriental Akasaka’s famous silky single water bath, I felt as if I had stepped into a “coolish” bath. This impact was the beginning of this project. Then, when I learned that Mr. Inoue, who is the ambassador of Sauna Resort Oriental, was appearing in an advertisement for Coolish, I felt that this project was a destiny from heaven.
Thanks to the cooperation of Mr. Kawaguchi and Mr. Hirayama of Sauna Resort Oriental and Mr. Hirai and Mr. Sato of Coolish, we were able to launch the campaign at an astonishing speed of only two weeks from the time of proposal. Thank you very much.
There are still some hot days ahead, so please take a dip in the Coolish water bath, enjoy the Coolish, and stay cool through the heat!
* HIDANE Co., Ltd. Company Profile *
URL: https://hidane.ne.jp/
Co-representatives: Kanta Yamamoto, Sho Suzuki
Address: SHIN Minato Mirai, Ocean Gate Minato Mirai, 3-7-1 Minato Mirai, Nishi-ku, Yokohama, Kanagawa 220-0012, Kanagawa Prefecture Established: August 2023
Business details: Media business, marketing support business, sauna facility management business