[Ichini Co., Ltd.] TikTok appearance! Election.com free online seminar for politicians will be held on September 10th, including in-depth analysis of the Ishimaru phenomenon and the LDP presidential election
*Ichini Co., Ltd.*
Press release: September 4, 2024
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TikTok appearance! Election.com free online seminar for politicians will be held on September 10th, including in-depth analysis of the Ishimaru phenomenon and the LDP presidential election
*ByteDance Co., Ltd. Public Policy Headquarters will be invited to hold a free online seminar for politicians. Please join us to catch up on the latest trends in online elections! *
background
Our company entered into a collaboration agreement with TikTok (operated by ByteDance Inc.) on August 1, 2024, and through this collaboration, we will arouse interest in elections and politics among a wide range of generations, including young people, and provide election information during the election period. We provide services, co-sponsor events, and support
* *This event is for politicians and the general public is not allowed to participate*
Event overview
In July’s Tokyo gubernatorial election, candidate Shinji Ishimaru’s breakthrough, known as the “Ishimaru phenomenon,” became a hot topic, and one of the reasons for this was heat transfer through short videos on YouTube and TikTok. did.
In the Liberal Democratic Party presidential election and the Constitutional Democratic Party representative election, which are scheduled to be announced in September, short videos have become an indispensable method for future elections, with prominent candidates incorporating short videos. I think many people are considering it.
Among them, there are many people who have not yet started using TikTok and are worried about “What kind of videos should I make?” “I don’t know how to start?” “Is the security secure?”
In this seminar, Chosen.com, which collected all the short videos in the Tokyo gubernatorial election and analyzed big data, will talk about TikTok Japan, which operates TikTok.
(ByteDance Inc.) We will be holding a free online seminar inviting a person in charge of the Public Policy Headquarters to explain new era online election strategies based on the latest cases!
[Date and time]
ใ09/10 (Tue) 15:00-17:00 Online event
[Performers]
TikTok Japan (ByteDance Inc.) Public Policy Headquarters
Mr. Katsuhiro Yoneshige, Representative Director, JX News Agency Ichini Co., Ltd. Representative Director Takashi Takahata
[Program content]
Media shift that occurred in the Tokyo gubernatorial election Video marketing that caused the Ishimaru phenomenon
Vertical short video strategy (TikTok and YouTube shorts)
Online advertising and online donations that lead to rapid growth What is situational investigation to hit the target?