Victoria Song of Jimmy Choo Victoria Song becomes Jimmy Choo’s global brand ambassador!
*Bluebell Japan Co., Ltd. Perfume and Cosmetics Business Headquarters* Press release: September 4, 2024
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Victoria Song of Jimmy Choo Victoria Song becomes Jimmy Choo’s global brand ambassador!
*Appointed as a campaign model for the fragrance line “I WANT CHOO”. * Jimmy Choo announced on July 29, 2024, that Chinese actress and singer Victoria Song will become its global brand ambassador and the fragrance line “I WANT.”
announced that she has been selected as a campaign model for “CHOO”.
Victoria, who was appointed as a global brand ambassador, has been appointed as a brand ambassador for the Asia Pacific region in 2018. We have built a good relationship with Chu. In 2019, he leveraged his multi-talented talents and teamed up with creative director Sandra Choi to create a capsule collection of limited-edition bags, “Jimmy Choo/Victoria Song” was announced.
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“Victoria has been with the brand for many years and we have long admired her talent, energy and style.
I am very happy to be able to welcome him as an icon of “WANT CHOO”. ”* * –Creative Director, Sandra Choi*
* “Jimmy Choo
I am honored and excited to rejoin the family and take this next step as a global brand ambassador. I am impressed by the joy, charm, and craftsmanship of this brand. jimmy
I always feel more confident and empowered when I wear Chuu.” * *
–Victoria Song*
In the visual shot in Shanghai, Jimmy
The inner confidence and charm of Chu’s image of a woman are expressed to a great extent. In this campaign, we will follow Victoria’s changing appearance. It begins with a scene where they are relaxing at home at night, and the song “I
WANT
One spritz of “CHOO” fills Victoria with energy and awakens her desire to hit the town with her closest female friends. A night full of confidence and unforgettable memories. “I” evokes a glorious night and fosters female friendships.
The power of “WANT CHOO” is reminiscent of liveliness and the joy of living.
The “I WANT CHOO” fragrance campaign has been running worldwide since July 29, 2024.
Click here for the campaign video
*Credits*
Photographer: Hekaituoyi
Stylist: Cream Mao
Director: Xueyang Ni
Hair Stylist: Xiao Zhang
Make-up Artist: Sora Han
* THE FRAGRANCE *
“Jimmy Choo I Want Choo Eau de Parfum” is full of joy and humor. A powerful oriental floral fragrance with a seductive twist.
*Top Note* “Excited with anticipation”
The shimmering citrus top notes of mandarin contrast with the velvety softness of peach.
* Middle Note * “Let’s get the party started”
Red spider lily is a fascinating flower that seems to invite sleep. A sensual and sunny vanilla scent blends with the sensual scent of jasmine sambac for a fearless charm.
*Base note* “Dancing all night long”
The base note, which combines the rich and rich scents of vanilla and benzoin, firmly supports the deep and playful fragrance, creating an impressive lingering finish.
Top notes: mandarin, peach
Middle notes: red spider lily, vanilla, jasmine sambac
Base notes: vanilla, benzoin, resinoid
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