[G-Star International Co., Ltd.] G-STAR releases the latest visual featuring pommel horse world champion Reece McClenahan
*G-Star International Co., Ltd.*
Press release: September 4, 2024
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G-STAR releases latest visual featuring pommel horse world champion Reece McClenahan
G-STAR is a denim brand from Amsterdam, founded by gymnast Rhys McClenahan. McClenaghan) to announce our latest brand campaign. One of the world’s top pommel horse gymnasts, Irish-born McClenaghan is raising the bar in gymnastics with her innovative and complex routines. At the 2024 World Championships, he will be crowned champion in the pommel horse event, further solidifying his outstanding position. In this campaign, he
While wearing denim from G-STAR’s fall 2024 collection, he will demonstrate his specialty pendulum-like movements on a pommel horse, as well as a number of techniques he has never shown in public.
The campaign video is a powerful combination of rhythm and movement, seamlessly integrating the two different worlds of denim and gymnastics.
This campaign reiterates G-STAR’s long-standing commitment to partnering with the world’s best people in a surprising variety of fields.
“Winning the World Championships is everything I ever dreamed of because it represents so much hard work, tenacity and fortitude. I hope my victory inspires the next generation of young gymnasts. I hope I can inspire you and show you that nothing is impossible.” – Rhys McClenaghan.
(Rhys McClenaghan)
Unexpected collaborations have always played an important role throughout G-STAR’s history.
I have fulfilled my goal. 2010 Teamed up with world chess champion Magnus Carlsen
Our past partnerships, including our 2019 campaign, bear this out.
“One of the fundamental elements of G-STAR is the idea of unexpected and contrasting combinations.
We like to do things that are different and exciting, and we’re particularly motivated to partner with the best and brightest in doing so. We are absolutely delighted and excited to partner with Reece McClenaghan. His victory at the world championships was due to his extraordinary athletic ability and unyielding self-discipline. It supports this. ” – Gwenda van Vliet, Chief Brand Officer, G-STAR
*The Bend 3D and Skater are now available*
McClenahan wears multiple outfits in this campaign. G-STAR’s latest denim innovation, “The Bend”
3D (The Bend 3D) is one of them. G-STAR is the core of the mid-rise, loose-fit style.
These new jeans reflect the brand’s commitment to quality, while still retaining its originality. The campaign also introduces new fits for women, including the Skater worn by dancers. Featuring innovative seam details, the Skater is loose-fitting and high-waisted.
The design is inspired by skaters.
The Bend 3D
Skater
“I have always considered gymnastics to be a form of art, and that also applies to fashion. G-STAR
The collaboration with
This is a meeting. I had never imagined wearing denim to gymnastics, but it was a perfect fit. ” – World gymnastics champion Rhys McClenahan
Official campaign site:
https://www.g-star.com/ja_jp/stories/collaborations/rhys-mcclenaghan
* About G-STAR * *
Since its establishment in 1989, G-STAR
has built a unique position as an advanced denim brand that is passionate about materials, manufacturing, and denim culture, creating the future of denim. Driven by creativity, we constantly incorporate all kinds of ideas into denim, and continue to move forward in our own unique way without wavering.
G-STAR is a global premium denim brand with major markets in America, Europe, Japan, and South Africa.
Over the years, Pharrell Williams, Marc Newson, Stephen Jones, Burna Boy, Magnus Carlsen, Martin Barth, Cara Delevingne, Snoop Dogg, Anton Corbijn, Walter van Beirendonck, Lemme・We have collaborated with “True Originals” such as Koolhaas, who are truly original and do not fit into the mold.
* About Rhys McClenaghan * *
Rhys McClenahan (Rhys)
McClenaghan (born 1999 in Northern Ireland) is a highly acclaimed gymnast who is known as one of the current generation’s leaders on the pommel horse. With his unique skills and efforts, he has won numerous titles, winning the world championship in 2024 and becoming the world champion for two consecutive years in 2022 and 2023. Known for his tenacity and tenacity, he epitomizes the spirit of breaking
boundaries.