[SS Pharmaceutical]
Antipyretic analgesic brand “EVE” launches its first new product in 7 years, “Eve Three Shot Premium” Eve’s highest-prescription painkiller in history*1 addresses the painful pain that plagues daily life *SS Pharmaceutical*
Press release: September 4, 2024
**
Antipyretic analgesic brand “EVE” launches its first new product in 7 years, “Eve Three Shot Premium” Eve’s highest-prescription painkiller in history*1 addresses the painful pain that plagues daily life *Three major pains faced by Japanese women*2: Headaches, menstrual pain, and stiff shoulders with the “three-shot method” that is “quick and effective”*
SS Pharmaceutical Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Nikhilesh Kalra)’s antipyretic analgesic brand “EVE” will launch its first new product in seven years, “Eve Three Shot Premium” in September. It will be on sale from the 4th
(Wednesday). This new product approaches the three major pains*2 faced by Japanese women: headaches, menstrual pain, and stiff shoulders. It is truly the best prescribed painkiller in the history of the Eve series, which can deal with the painful pain that plagues your daily life. In addition, a new TV commercial for the same product, Eve Three Shot Premium “Birth”, starring brand ambassador Nanao, will begin airing nationwide from Wednesday, September 25, 2024.
*1 Contains two pain-relieving ingredients in the history of the Eve series *2
Among Japanese women (15 to 59 years old, 12,210 people), the top three pain symptoms were headaches, menstrual pain, and stiff shoulders. Source: Ipsos Inc. “EVE
U&A2023” survey (Survey period: May 2023)
* Background of the birth of new products *
Eve is a brand that was launched in 1985, when the Equal Employment Opportunity Act was enacted, with the aim of eliminating the pain of women facing new challenges. For 40 years since then, we have developed and sold products with efficacy and efficacy that respond to women’s pain needs, which change and diversify with the times and lifestyles.
Under such circumstances, “Eve Three Shot Premium” is designed to treat the three major pains*1 that many Japanese women suffer from. It was born as a new product that is “the best in the history of the brand” and is effective against “pains that plague daily life” such as “headaches, menstrual pain, and stiff shoulders.”
In a survey*2 conducted by SS Pharmaceuticals, 100% of both men and women answered that they had experienced “excruciating pain.” At that time, it was found that more than 70% of people had felt that drugs were not working. Additionally, more than 90% of people said they had experienced being unable to concentrate on work when they felt the medication was not working, and more than 80% had experienced lack of sleep. It has become clear that many people have suffered from painful pain.
Eve will continue to face these pains and encourage everyone to move forward in their own way without giving in to sudden pain.
*1 Among Japanese women (15 to 59 years old, 12,210 people), the top three pain symptoms were headaches, menstrual pain, and stiff shoulders. Source: Ipsos Inc. “EVE
U&A2023” survey (Survey period: May 2023)
*2 Survey area: Nationwide, Survey subjects: 500 men and women in their 20s to 60s, Survey period: August 9th to 19th, 2024, Method: Internet research
Source: Neo Marketing Co., Ltd.
*Product features*
“Eve Three Shot Premium” is Eve’s best prescription painkiller in history*1. This is the first new product in seven years released by Eve, who has been dealing with pain for about 40 years, and is the first new product in seven years that deals with the three major pains*2 that Japanese women suffer from (headaches, menstrual pain, and stiff shoulders). It has three features:
-What is “Three Shot Method”-
1.
Contains double analgesic ingredients*3: Contains a double analgesic ingredient of ibuprofen, which suppresses the source of pain*4, and acetaminophen, which suppresses pain from being transmitted through the central nervous system.
2. Proprietary manufacturing method that dissolves quickly*5…Adopts a “quick action manufacturing method*6” that achieves rapid
dissolution of ibuprofen using proprietary technology.
3.
Protects the stomach: Contains ingredients that protect the stomach*7, works well*3, works quickly*5, and protects the stomach as well. In addition, since it does not contain ingredients that make you sleepy, you can take it at any time, such as during work.
*1 Contains two pain-relieving ingredients in the history of the Eve series *2 Among Japanese women (15 to 59 years old, 12,210 people), the top three pain symptoms were headaches, menstrual pain, and stiff shoulders. Source: Ipsos Inc. “EVE
U&A2023” survey (Survey period: May 2023)
*3 Ibuprofen Acetaminophen combination
*4 Production of prostaglandins
*5 Quick action manufacturing method
*6 SS Pharmaceutical’s unique manufacturing method that stably combines the analgesic ingredient ibuprofen with magnesium oxide, which has the effect of speeding up the absorption of the analgesic ingredient, resulting in rapid dissolution of ibuprofen.
*7 Contains gastric mucosal protective ingredient (magnesium oxide)
*Product overview*
Sales name Eve Three Shot Premium
Risk category: Designated class 2 drug
Dosage form: White film-coated tablet
Ingredients (in 3 tablets) Ibuprofen 195mg Suppresses the source of pain (prostaglandin production).
Acetaminophen 195mg Suppresses the transmission of pain through the central nervous system.
Magnesium oxide 70mg protects the gastric mucosa.
Anhydrous caffeine 65mg suppresses dilation of cerebral blood vessels and helps with the analgesic effect of ibuprofen.
Usage/Dosage
Adults (15 years of age or older): Take 1 dose (3 tablets) at most twice a day, preferably with water or lukewarm water, avoiding empty stomach. Please wait at least 6 hours between doses.
Efficacy/effect
●Headache, menstrual pain (menstrual pain), stiff shoulders, toothache, sore throat (sore throat), joint pain, muscle pain, neuralgia, lower back pain, pain after tooth extraction, bruise pain, ear pain, fracture pain, and sprains. Pain relief for pain (sprain pain) and trauma pain
● Chills (chills due to fever)/reduction of fever during fever
*About the new CM*
From Wednesday, September 25, 2024, the new TV commercial for the same product, Eve Three Shot Premium “Birth”, starring brand ambassador Nanao, will begin airing nationwide. This commercial is the third TV commercial starring actress Nanao, who has been the brand’s brand ambassador since spring 2022.
(Video link https://youtu.be/B843YNKli_o
* ■Production intention and story of new TV commercial*
“Eve Three Shot Premium” was born from the desire to relieve the pain of many women who suffer from the three major pains* of painful headaches, menstrual pain, and stiff shoulders. Brand ambassador Nanao plays the role of a woman whose pain is alleviated by taking the drug and who becomes more active. The opening scene in which Nanao stands in a dark cave expresses her inner anguish as she suffers from a headache that blocks her thoughts. The three balls of light that appear in front of Nanao, who is suffering from a headache, symbolize the powerful effects of Eve’s best prescription ever.
The effect of these three lights causes the cave to collapse, and Nanao’s expression instantly brightens. The final scene of Nanao running powerfully up the stairs and the message, “A final answer to painful pain,” embody Eve’s desire to support women who want to continue to move forward in their own way despite the pain.
*Among Japanese women (15 to 59 years old, 12,210 people), the top three pain symptoms were headaches, menstrual pain, and stiff shoulders. Source: Ipsos Inc. “EVE
U&A2023” survey (Survey period: May 2023)
■Storyboard
■CM overview
CM title: Eve Three Shot Premium “Birth” edition
Cast: Nanao
Broadcast start date: Wednesday, September 25, 2024
Broadcast area: Nationwide
* ■Nanao profile*
Name: Nanao
Date of birth: October 28, 1988
Birthplace: Saitama Prefecture
He began his entertainment career in earnest in 2009, and is currently active in a wide range of areas including dramas, movies, magazines, and commercials.
After making her first appearance and first lead role in a drama series on Fuji TV’s “Mainichi Naiitemasu” (2012/playing the role of Izumi Konno), she appeared in the drama “Siren” in which she played the role of a villain.
She won numerous drama awards for “Detective x Girlfriend x Completely Evil Woman” (2015/played Kara Tachibana) and gained attention.
He has expanded his range of roles by playing the role of a doctor for the first time in EX “The Travel Nurse” (2022/playing Gunji Shinto) and playing the role of a ninja in CX “Marriage is Hard for a Ninja” (23rd year/starring Hotaru Kusakari). It’s expanding. In addition, she has played unique roles in popular movies such as “Hell’s Garden” (2011/played by Ando Akari) and “Tsuchiryu no Uta FINAL” (2011/played Kobee), giving off an overwhelming presence. Ta. NANAO in August 2024
OFFICIAL FANCLUB opened. He will play the lead role in the October Cool TV Asahi drama “Munou no Taka”, playing a new employee who is unable to work.
* About SS Pharmaceutical*
SS Pharmaceutical is a pharmaceutical company specializing in OTC drugs and healthcare products. For more than 250 years, since our founding in 1765, we have provided a variety of products that meet health needs. In 2017, we became a member of the Sanofi Group, a global healthcare leader based in Paris, France, which operates in more than 100 countries and creates, researches, develops, and sells a wide range of medical solutions. It plays a part in the business “Opella.” SS Pharmaceutical will continue to contribute to improving people’s health and quality of life by developing high value-added medicines such as Switch OTC medicines and promoting self-medication.
For more information on SS Pharmaceutical Co., Ltd., please visit https://www.ssp.co.jp/.
eve three shot premium
Eve Quick Headache Medicine DX
eve quick headache medicine
Eve A tablet EX
Eve A tablet
Eve Antipyretic Analgesic Series Designated Class 2 Pharmaceuticals For headaches, menstrual pain, and stiff shoulders Can only be taken by people 15 years of age or older
*Please read the “Precautions” carefully before using these medicines. If you have any allergies, please be sure to consult your pharmacist or registered salesperson.
*Related links*
* Eve Three Shot Premium Brand Site*
* https://www.ssp.co.jp/eve/products/eve3sp/*
-Contact information regarding this matter-
SS Pharmaceutical Co., Ltd.
Major representative
TEL: 03-6301-4511
-Inquiries regarding products-
SS Pharmaceutical Co., Ltd. Customer Service Office
TEL: 0120-028-193 (toll free)
Reception hours 9:00-17:30
(Excluding Saturdays, Sundays, holidays, and company holidays) *MAT-JP-2405612-1.0-09/2024*