A new seasonal design bottle is now available from Japan’s first (*1) personalized hair care “MEDULLA”! Start of design customization where the design changes depending on the season
*Sparty*
Press release: September 4, 2024
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A new seasonal design bottle is now available from Japan’s first (*1) personalized hair care “MEDULLA”! Start of design customization where the design changes depending on the season
*The first design for summer/autumn 2024 is “Fireworks.” Advance service begins exclusively for customers using regular flights* fireworks design bottle
MEDULLA, Japan’s first personalized hair care service, has
consistently evolved its personalization as a “hair care program created exclusively for you through diagnosis and consultation.” Aiming for an even more evolved MEDULLA that not only allows you to create your own bottle by personalizing the prescription and scent, but also allows you to customize the package design that makes your heart flutter, we will begin rolling out seasonal design bottles as the first step.
The first “Fireworks” model will be delivered starting from Tuesday, September 10, 2024. We want people to feel a little excitement when they see it in an unexpected moment.
We will continue to expand our design variations by creating seasonal designs and collaboration designs with famous artists at times such as the change of seasons. The variable design of the bottle will not only be a seasonal design, but will also serve as an opportunity for collaboration with various artists and content, and we are also envisioning the possibility of selling each design as a limited collection in the future.
*The first release will be limited to customers who are currently using regular flights, and will be released in advance.
* ⚫️“Greeting Card” is now available! *
The hair chart that was delivered every time has been reborn as a greeting card with a design that changes depending on the season. By reading the QR code on the back of the card, you can check
personalized data such as hair care advice tailored to your hair type, recommended usage amounts according to your hair condition, and prescriptions determined through hair type diagnosis and counseling on the web. It looks like this.
Even though the packaging has a seasonal design, the formula and other elements remain the same, with the personalization element continuing to be made to order and the bottles and tubes still being delivered with nicknames and serial numbers. In the future, we are developing a feature that will allow you to freely change the design to suit your preferences.
* ⚫️First “Fireworks” message *
Color the end of summer
heralds the beginning of autumn
Fireworks in the fleeting yet beautiful night sky
The season is moving from summer to autumn
Delicate emotions will make you even more excited
I’m excited, let’s be me
* ⚫️About MEDULLA *
MEDULLA is a hair care program created exclusively for you through diagnosis and consultation.
This is Japan’s first* personalized hair care program, which suggests the most suitable hair care prescriptions, items, and usage according to your hair type, concerns, and ideals.
Product capacity: Shampoo 290mL Repair 250g
Price: Regular price 6,930 yen / Member purchase price 7,700 yen / Regular single item price 9,240 yen (*All prices include tax) A separate shipping charge of 550 yen including tax (770 yen including tax for Okinawa and Hokkaido) will be charged.
・About MEDULLA renewal
* ■Company profile*
Company name: Sparty Co., Ltd.
Address: 4F Ebisu Business Tower, 1-19-19 Ebisu, Shibuya-ku, Tokyo 150-0013 Representative: Representative Director Yosuke Miyama
URL: https://www.sparty.jp/
Annotation
*1 Researched by TPC Marketing Research Co., Ltd., December 2021 Providing personalized products according to the user’s hair type and concerns