Beauty ST × est × Koshi Mizukami Est highest peak
Special content for aging care*1 line “Est G.P.” (Kao) will be aired from September 4, 2024
*Kao Beauty Brands*
Press release: September 4, 2024
**
Beauty ST × est × Koshi Mizukami Est highest peak
Special content for aging care*1 line “Est G.P.” (Kao) will be aired from September 4, 2024
[New content URL: Appearance announcement version]
[youtube http://youtube.com/w/?v=pQxSSYBEmG0]
“EST” brings out the latent beauty of each person, and is a collaboration between Kobunsha’s popular beauty information magazine “BiST” and actor Kouji Mizukami, and the highest level of EST. A special video in collaboration with the aging care *1 line “Est G.P.” has been opened on the Est brand site. The special collaboration video is the highest peak of Est, which was renewed and released on September 6th.
There are two versions: “Introduction Announcement” which introduces the product features of the aging care *1 line “Est G.P.”, and “Usability Edition” where Mr. Mizukami talks about the items he loves and his favorite points. The video is an attractive
representation of her beautiful and fresh skin.
[New content URL: Usage version] [youtube http://youtube.com/w/?v=cF-eFPB0wt8]
■ Kouji Mizukami Profile
Born in 1999. Born in Fukuoka Prefecture.
In 2018, he made his acting debut in the role of Akira Kuroiwa on TBS’s “Junior High School Diary.”
He has appeared in many movies, dramas, and advertisements.
2023 “If I could meet you again on that hill where flowers bloom.” ” (Director: Yoichi Narita) Won the 47th Japan Academy Award for Outstanding Leading Actor for his role as Akira Sakuma (second lead role).
The movie “War of the Announcers” will be released on August 16th (Friday), and the movie “Hakkenden” will be released on October 25th (Friday).
■ New content overview
Brand content release date: September 2, 2024 (Monday) 10:00~ Content URL: [Announcement] * [youtube http://youtube.com/w/?v=pQxSSYBEmG0*]
Content URL: [Usability Edition] [youtube http://youtube.com/w/?v=cF-eFPB0wt8] Advertisement distribution start: September 4, 2024 (Wednesday) 9:00~
■ About Est G.P.
Esto G.P. is the highest peak of Esto in 2019
Born as an aging care *1 line, this is the first renewal. The evolved “Est G.P.” contains complex moisturizing ingredients including carefully selected plant extracts. We approach the factors that inhibit beauty and provide anti-aging care*1 that thoroughly considers each customer, leading to clear, firm skin that feels moisturized and purified. The lineup includes “Est G.P.”, a lotion that focuses on the causes of skin problems*2.
Serumin Lotion (3 types)” and emulsion “Esto G.P. Seruminn” tailored to your skin condition.
Emulsion (3 types). The scent is a floral woody bright bouquet scent full of vitality.
■ Product details
* Est G.P. Serum-in Lotion -3 types-*
Suggested retail price 140ml – This product – 13,200 yen (tax included) 140ml – Refill – 12,650 yen each (tax included)
You can choose the anti-aging care*1 that suits you from a lineup that focuses on the causes*2 of skin concerns.
Penetrates deep into the stratum corneum, leaving skin moisturized and clear as if purified.
* Est G.P. Serumin Emulsion -3 types-*
Suggested retail price 120g – This product – 13,200 yen (tax included) 120g – Refill – 12,650 yen each (tax included)
You can choose the anti-aging care*1 that suits you from a lineup tailored to each person’s skin condition.
Fill your skin with rich moisture, leaving it clear and moisturized as if it had been purified.
・Contains common ingredient APG complex
(Moisturizing: Eucalyptus extract, peach leaf extract, glycerin) ・Bright bouquet scent with a floral woody tone full of vitality
*1 Care for moisture and firmness according to age
*2 Drying, etc.
■ Est G.P. Details https://www.sofina.co.jp/est/products/gp_series/ ■ EST Online Shop * https://onlineshop.est-online.com/*
■ Est Official Instagram * https://www.instagram.com/est_jp/?hl=ja*
■ Est Official X * https://x.com/est_kao_jp*