Hokkaido Mukawa High School x Earth’s Ice Cream A high school student’s idea! “Hobetsu Tomorin” ice cream with a flavor that has been familiar to locals for a long time starts selling all at once in Mukawa Town

[Hokkaido Mukawa High School x Earth’s Ice Cream] A high school student’s idea! “Hobetsu Tomorin” ice cream with a flavor that has been familiar to locals for a long time starts selling all at once in Mukawa Town
*Ranbell Co., Ltd.*
Press release: September 4, 2024
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[Hokkaido Mukawa High School x Earth’s Ice Cream] A high school student’s idea! “Hobetsu Tomorin” ice cream with a flavor that has been familiar to locals for a long time starts selling all at once in Mukawa Town
*From September 4, 2024, “Hobetsu Tomorin” will be sold all at once in Mukawa Town*

Promoting inquiry learning “Mukawa Studies” in Mukawa Town* Hokkaido Mukawa High School* and manufacturing ice cream using ingredients born from the earth of Hokkaido*
Daichi no Ice (Ranbell Co., Ltd.) has collaborated to create “Hobetsu Tomorin”, an ice cream that uses substandard Kanro (Ajiuri), a specialty of the Hobetsu area. *
* The project was made possible with the cooperation of the Hobetsu Kanro Production Committee, which is made up of producers in the Hobetsu area, and JA and Makomai Wide Area*, which is responsible for overall sales.
Sales will start from September 4th (Wednesday) at roadside stations in Mukawa Town. Also, on Sunday, September 1st, * “The 10th Mukawa Gourmet Festa” * (Venue: Shiki no Yakata)
Advance sales were held in the parking lot, and high school students were in charge of direct sales on the day.

Earth’s ice cream “Hobetsu Tomorin”

* Inquiry learning about local issues *
At Hokkaido Mukawa High School, we are focusing on “inquiry learning,” in which students discover local issues in Mukawa Town and seek solutions to them. This year, two third-year female students focused on the current situation in which many of the agricultural products produced in Mukawa Town are discarded as substandard products, and devised ice cream as a solution to this problem.

*Collaboration between local communities and companies*
The girls requested the cooperation of Daichi no Ice (Lanbell), which produces ice cream using Hokkaido ingredients, and this collaboration was realized. In addition, this initiative aims to make effective use of local resources by utilizing non-standard products such as Kanro (Ajiuri), a local specialty of the Hobetsu area. In response, the Hobetsu Kanro Production Committee, which is made up of producers, collected non-standard raw material Kanro. Lambell has developed a recipe that brings out the flavor of Kanro by leveraging its know-how in craft ice production. We were in charge of the entire manufacturing process.

*Producer’s thoughts/Charm of “Tomorin”*
Kanro has a short shelf life and is difficult to ship outside of Hokkaido, so it was limited to local consumption. By processing the ice cream into ice cream, producers aim to increase demand and raise awareness of the product name “Tomorin.”

“Tomorin” is a variety that was created by crossing melon and ajiuri to make people enjoy “kanro (ajiuri),” which has been popular among locals since ancient times. It is characterized by the mellow aroma of melon and the refreshing aftertaste of traditional Japanese cucumber. *“Tomorin” is a registered trademark of Kobayashi Farm Co., Ltd.

* The particularity of “Daichi no Ice”*
Daichi no Ice does not use any food additives such as emulsifiers, stabilizers, or flavorings because we aim to create ice cream that everyone can enjoy with peace of mind, and because we want people to enjoy the flavor of the ingredients as they are. No. This is a product that the whole family can enjoy with its natural taste.

*Product information*
□Name: Earth Ice Cream Hobetsu Tomorin
□ Price: ¥440 (tax included)
□ Release location:
・Roadside Station “Shiki no Yakata” (3-3-1 Miyuki, Mukawa-cho, Yufutsu-gun, Hokkaido 054-0042)
・Poponta Market (3-1-1 Matsukaze, Mukawa-cho, Yufutsu-gun, Hokkaido 054-0041) ・Kanedai Ohno Shoten Co., Ltd. (2-42 Miyuki, Mukawa-cho, Yufutsu-gun, Hokkaido 054-0042)
・A Coop Atsuma Store (059-1604 10-2 Nishikicho, Atsuma-cho, Yufutsu-gun) *Scheduled to be sold at the Daichi no Ice online store from October onwards.

* What is Daichi no Ice? / About the operating company *

“Daichi no Ice” is a craft ice cream brand born in Hokkaido. We create products that do not use emulsifiers, stabilizers, or fragrances because we want our loved ones to always be able to eat with peace of mind.
Using grass-fed milk from Noboribetsu, Hokkaido as a base and seasonal ingredients from all over Hokkaido, we will continue to create ice cream that is packed with the charms of Hokkaido and has a natural and gentle taste.

Official online shop: https://daichi-no-icecream.com/

■Operating company
Rambell Co., Ltd.
4F Studio Building, 35-87 Kita 9-jo Nishi 18-chome, Chuo-ku, Sapporo 060-0009
Official website: https://www.lambell.co.jp/