[REVISIO Co., Ltd.] Will be on stage at “Advertising Week Asia 2024” on September 19th ~ Discussing the latest circumstances and future of connected TV ~
*REVISIO Co., Ltd.*
Press release: September 4, 2024
**
Will be on stage at “Advertising Week Asia 2024” on September 19th ~ Discussing the latest developments and future of connected TV ~ Advertising Week Asia 2024 image image
REVISIO Co., Ltd. (formerly TVISION
INSIGHTS, Headquarters: Chiyoda-ku, Tokyo, President and Representative Director Yasushi Koriya (hereinafter referred to as REVISIO) will be
participating in “Advertising Week” to be held at the Tokyo American Club from Tuesday, September 17th to Friday, September 20th, 2024. We would like to inform you that we will be speaking at two sessions on September 19th at “Asia 2024”.
About REVISIO’s presentation session
1. Updated the latest information on US CTV
Date and time: September 19th (Thursday) 14:10-14:50
overview
: We will explain the viewership trends of connected TV (CTV) in the United States with reference to data from REVISIO (Tvision). We will introduce changes in viewer viewing behavior, trends in major platform operators, how advertisers are addressing CTV, and TV screen measurements and technology.
2. Talking about the future of connected TV: Cutting-edge case studies and latest data updates from operating companies and platform operators
Date and time: September 19th (Thursday) 15:50-16:30
overview
:As a business company that is taking cutting-edge actions, we would like to ask KDDI to explain how they view the ever-changing viewing situation of connected TV in Japan and what they are doing about it. We will share our findings in a panel discussion with marketer TVer and data company REVISIO.
Click here for details on each session
“Advertising Week Asia 2024” overview
Event date and time: Tuesday, September 17, 2024 – Friday, September 20, 2024 10:00-18:00 (ends at 17:00 on the last day only)
Venue: Tokyo American Club
Official website: https://asia2024advertisingweek.com
Enter here
Reference materials
* Connected TV White Paper 2024 *
“Connected TV (CTV)” is something we have heard more and more about recently. Many people probably know that CTV is the name for a television device connected to the Internet, but there is still a small amount of awareness and viewing data that can be used to evaluate and analyze CTV, which has become rapidly popular.
This document uses CTV viewing data obtained from 2,000 households in the Kanto area owned by REVISIO, a screening survey of 35,000 people conducted by Cross Marketing, and questionnaire data of 2,000 people in this survey to deeply analyze the actual state of CTV viewing. I am.
Click here to download materials
[Contact information regarding this matter]
■REVISIO Co., Ltd. https://revisio.co.jp/
Public Relations Officer Yasutake
Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Tokyo
E-mail info@revisio.com Tel (direct line in charge) 050-5897-4931
* [About REVISIO Co., Ltd.] *
REVISIO Co., Ltd. has changed its company name from TVISION INSIGHTS Co., Ltd. from October 1, 2022.
We use human body recognition technology to obtain viewing behavior data for TV programs and commercials, and provide viewing analysis services for BtoB. A research device equipped with REVISIO’s proprietary human body recognition technology is installed on your home TV, and the viewing habits of survey participants are
automatically acquired every second. REVISIO’s unique gaze data, which determines who is in front of the TV and who is watching properly, is used by more than 200 clients in Japan, including advertisers, advertising companies, and broadcast stations.
Currently, in Japan, we provide viewing data for all terrestrial programs and connected TV viewing data for 2,000 households in the Kanto area and 600 households in the Kansai area.