[Ise-Shima Tourism and Convention Organization, a public interest incorporated association] EGL, a major travel agency in Hong Kong President Yuan of Tours came to Japan and spoke at a seminar, “Ise-Shima Inbound Symposium 2024” was held.
*Ise-Shima Tourism and Convention Organization*
Press release: September 4, 2024
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President Yuan of EGL Tours, a major travel company in Hong Kong, came to Japan and gave a seminar at the “Ise-Shima Inbound Symposium 2024”. *Approximately 180 people from within and outside the region participated, exploring hints for attracting inbound tourists to Ise-Shima in the future*
EGL Tours President Yuan speaking at the seminar
The Ise-Shima Tourism and Convention Organization (hereinafter referred to as the Organization) held the “Ise-Shima Inbound Symposium 2024” on September 4th at Kashishima Hoshoen. Panel discussion by professionals who are familiar with the inbound market and major travel companies in Hong Kong
A seminar was held by Yuan, president of EGL Tours, and was attended by approximately 180 people from within and outside the region.
This symposium is organized by the Japan Tourism Agency
Having been selected as one of the model tourist destinations (11 regions in total) for the “Project for creating high-value-added inbound tourism destinations in local areas,” we are encouraging local business operators, municipalities, and others to implement
initiatives. We planned this event as an opportunity to share this information and think about the significance of attracting inbound tourists.
In the first part, a panel discussion was held on the themes of creating tourist destinations in rural areas to accommodate
high-value-added inbound tourists and attracting high-value-added tourists in the future.
Panel discussion 1.
Kaiei RYOKANS Representative Director and President took the stage Reo Watanabe said, “If we don’t raise salaries first and improve the treatment of employees, rather than after increasing profits, we won’t be able to cater to high-value-added travelers,” introducing examples of how to increase value-added. I did.
Advanced Technology Utilization Promotion Officer, Tourism Regional Promotion Division, Japan Tourism Agency
Yuko Soga said, “High added value means conveying the value of the region and receiving a fair price.I want the region to be evaluated from a market-in perspective and improve the region by improving it.Ise-Shima region “He has the enthusiasm and leadership ability of the promoter,” he said, expressing his hopes for the future promotion of Ise-Shima’s efforts.
Panel discussion 2.
In the second part, the president of Hong Kong’s largest travel company EGL Tours
Mr. Yuan Wen-ying was invited as a lecturer, and a seminar was held on the themes of trends in Hong Kong’s travel market after the
coronavirus pandemic and the needs of high-value-added travelers, which will give hints for attracting tourists from the Hong Kong market.
EGL Tours President Yuan speaking at the seminar
Among them, as a hint for attracting tourists to Ise-Shima, “Marriage travel is booming due to the establishment of a system in which marriage registration submitted in Okinawa is officially accepted in Hong Kong. “The key to attracting more customers in the future will be for the area to have a good presentation and services that are seamlessly connected to Hong Kong,” he said, pointing out the great potential of the region.
In response to the selection of model tourist destinations for 2025, this organization has developed a master plan to attract and accept high value-added travelers.
Based on this, we will conduct demonstrations with the aim of expanding our strengths (staying value that meets the needs of high-value-added travelers), people (guiding, hospitality),
connections (networking with high-value-added travelers, information dissemination), etc. I’m working on my business.
Starting with this symposium, we will create experiential content, train guides, accept tours from travel agencies, and hold round-table discussions with local players to foster momentum in the region, with the aim of accepting high-value-added inbound tourists. We aim to promote integrated business by holding such events.
*Ise-Shima Tourism and Convention Organization*
Iseshima Tourism and Convention Organization The aim is to contribute to the revitalization of the local economy and the improvement of culture by developing a variety of tourism promotion projects in the Ise-Shima wide area that transcends the boundaries of administrative districts, and in which the public and private sectors work together.
・Tourism information dissemination project
・Projects related to promoting the attraction of tourists and conventions and developing a reception system
・Inbound promotion business, Ise-Shima information dissemination promotion business, VISIT Ise-Shima business, MICE attraction business, tourist attraction promotion business
・Projects related to research and research on tourism information and improvement of tourist satisfaction
・Projects related to the promotion of the tourism industry and tourism culture and the development of human resources
・Ise Shima Film Commission Business
・Ise-Shima Student Group Attraction Committee