[Tanaka Hatten Co., Ltd.]
The day after Gummy Day! Kadokawa Dwango Gakuen N Junior High School held a “special gummy class” for students. Japan Gummy Association President Aiueo gave a passionate speech about the charm and potential of gummy bears! !
*Tanaka Hatten Co., Ltd.*
Press release: September 4, 2024
**
The day after Gummy Day! Kadokawa Dwango Gakuen N Junior High School held a “special gummy class” for students. Japan Gummy Association President Aiueo gave a passionate speech about the charm and potential of gummy bears! !
*What is “gumification” that creates new connections through gummy bears? *
The Japan Gummy Association, together with GUMMIT, a group of domestic related companies that handle gummy bears, are running the “Student Gummy Communication Activation Project” to revitalize communication among students heading into the new semester in preparation for Gummy Day on September 3rd. is starting. As part of the start of this project, on September 4, 2024, the day after Gummy Day, Kadokawa Dwango Gakuen N Junior High School
In the class of the problem-based learning (PBL) program “Project N” held in the school course, Aiueo, the president of the Japan Gummy Association, gave a special class “About the charm and potential of gummy bears” to the students. .
– * “Gummy Gummy” is the keyword for “Gummy Class”! ! Solve the awkwardness of the new semester with “Gumification”! ?*
Gummy candy is a versatile snack that can be carried in any flavor, color, shape, or elasticity. Not only that, sweets also play a role in creating communication, such as having a gummy gummy that each person likes, or sharing it with someone and starting a conversation. In order to convey the appeal of gummies, Aiueo, the president of the Japan Gummy Association, held a “special gummy class” at Kadokawa Dwango Gakuen N Junior High School on September 4th as part of the “Student Gummy Communication Revitalization Project.” . In this class, we used real-life examples to explain the appeal of gummy bears, such as the history of gummy bears, the recent gummy boom, and the characteristics of trending gummy bears. We also talked about “gumification”, where people become friends and create connections through gummies.
– * Gummies are a catalyst for activating communication! ? About “guminication” *
During the class, he said, “The biggest appeal of gummies is that you can freely design the color, shape, taste, and elasticity, and the possibilities are endless.Gummy is not only delicious to eat, but you can also try exchanging it.・Gummy can also be used as a tool to stimulate conversation, which we call “gumification.” In addition, we actually handed out a bag of gummy bears to each student and exchanged gummy bears between students. As the class got more excited, conversations were sparked by topics such as the flavor, texture, and package design of each gummy.
– * Reasons for the recent gummy boom *
We also had a chance to talk about the gummy boom, and he said, “I think the gummy boom in recent years has been largely influenced by SNS and ASMR videos.Gummy has a colorful appearance, unique shape, and elasticity that makes you want to touch it.” As a result, gummies have become increasingly popular, and have been featured on various social networking sites, especially short video media such as TikTok and YouTube. The sales floor has more than doubled, and sales are also on the rise.” He was able to convey his unique opinion based on his experience on social media, which is his specialty.
– *Characteristics of trending gummies*
“The latest trending gummies include the words “cloud” and “water.” The motif is the taste of non-food items such as “air” and
non-existent fruits…what kind of taste does it have? That’s what I’m curious about. The skin peels off like a real fruit…what kind of structure is it? What I think. There are many things that consumers are concerned about, such as: These gummies are attracting consumers and creating buzz by offering a unique and new experience. ” and were able to dig deeper into individual trends.
Finally, he concluded, “Gummy can be used not only as a variety of taste and texture, but also as a communication tool.Gummy can be expected to continue to grow as a confectionery with infinite possibilities due to its diversity and degree of freedom.” I look forward to seeing how gummies evolve while paying close attention to future trends in the gummy market.”
-Class status-
– * Comments from Aiueo, Chairman of the Japan Gummy Association, after the class *
When I was asked to teach a class on gummy bears, I was impressed and thought, “This is the time when gummy bears can finally be used as a class.” At the same time, since this was unprecedented, I had no idea what to cover and how much information. The part that took the most time was figuring out how much to pack. This time, we distributed gummy bears at the beginning of class and then gave a lecture. The students seemed to be having fun as they don’t usually eat sweets during class.
By actually exchanging gummy bears with people sitting nearby, I felt that they were able to experience the diversity and flexibility of gummy bears, and that they were also interested in the content of the lecture that followed. During the question and answer session after the lecture, the students asked, “I think sweets other than gummy can be talked about if there is an element of interest, but what is the difference between gummy and non-gummy sweets?” There were also questions asked. I think this is because gummies are free sweets, so there are more types and a wider range of choices than other sweets. The class made me realize once again that gummy bears are not only for eating, but also for deepening thinking and as a communication tool, which was a very valuable experience.
– * N Junior High School Commuter Course Overview of “NEW Gummy Production Project for Teens” *
Project N, a problem-solving project learning project, uses real-world issues as its theme and provides a practical opportunity for junior high and high school students to acquire and utilize skills that will be useful when they enter the workforce. In this year’s “NEW Gummy Production Project for Teens,” participating students will form teams and use design thinking to plan and propose new gummy products targeted at teens.
– * About Kadokawa Dwango Gakuen Educational Corporation N Junior High School *
N Junior High School is a “progressive school,” a school with a new concept that takes into account the purpose of the Educational Opportunity Security Act. Currently, 1,564 students (as of the end of June 2024) are studying nationwide. At N Junior High School, students learn three things: general knowledge, thinking skills, and practical skills in order to acquire comprehensive skills. There is a variety of learning content such as 21st century skill learning, programming, and basic learning (Japanese, Mathematics, English, Science, Social Studies), and each person can learn at their own pace, find their goals, and act independently to find their career path. This will help you take the first step towards your dream of building a career. *N Junior High School is not a junior high school as defined in Article 1 of the School Education Act. You will study at N Junior High School while remaining enrolled in your own junior high school. -Website- https://n-jr.jp/
-X (old Twitter) – https://twitter.com/njrjp1
-Facebook- https://www.facebook.com/nnn.jr.f/
– * Let’s get rid of the awkwardness after summer vacation with “Ohisashi Gummy”! “Student Guminication Activation Project” has started! *
The Japan Gummy Association, together with GUMMIT, a group of domestic related companies that handle gummy bears, are running the “Student Gummy Communication Activation Project” to revitalize communication among students heading into the new semester in preparation for Gummy Day on September 3rd. We will start. Gummy candy is a versatile confectionery that can have any flavor, color, shape, or elasticity, and is portable.
Each person has their own favorite gummy, or they can share it with someone and start a conversation.The theme of sweets that create such communication is “Gumification” and we will be holding a variety of sweets around “Gummy Day” on September 3rd. We have implemented various measures. GUMMIT, which has entered its 8th year,
Focusing on “activating communication between students”. It seems that many students do not want to go to school at the end of the summer vacation, when September 3rd is Gummi Day, because it is awkward to go to school and meet up with friends for the first time in a while. In response to these difficulties in communication among students after long vacations, GUMMIT launched the Student Guminication Revitalization Project with the idea that it could be solved through gminication. With gummies that create conversation starters, we will support the activation of communication among students during the new semester.
– * Japan Gummy Association Chairman Aiueo Profile *
Chairman of the Japan Gummy Association. “Gummy influencers” who introduce gummy products mainly through short video media such as YouTube, TikTok, and Instagram have a total of 450,000 SNS followers. – * What is GUMMIT, which spreads Guminification *
GUMMIT is a collaboration between the Japan Gummy Association and Kasugai Seika Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President and CEO: Kasugai), which sells gummy bears.
Daisuke), Kabaya Foods Co., Ltd. (Headquarters: Kita-ku, Okayama City, President and CEO: Tetsuro Anai), Kanro Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Murata)
Haribo Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, Japan representative: Kaori Shimode), UHA Mikakuto Co., Ltd. (Headquarters: Chuo-ku, Osaka, President and CEO: Yamada)
Yasumasa), Nippon Ale (National Federation of Agricultural
Cooperatives (Head office: Chiyoda-ku, Tokyo,
“Gummy Summit” is made up of multiple companies and brands (trademark registered brand of Representative Director and Chairman: Sakae Noguchi). Through “Gummy Day” on September 3rd and “Ura Gummy Day” on March 9th, GUMMIT will be able to communicate the unique charm of gummies, and promote the connections and communication between people that gummy can create (Guminication). ) is being delivered.
*“Gummy Day” was established by UHA Mikakuto in 2007, when it was registered with the Japan Anniversary Association.
*Tanaka Hataten holds the trademark rights of the Japan Gummy Association.