[Sanyo Foods Co., Ltd.] Yukie Nakama and Yuki Yamada can’t help but look blissful! I’ve always loved “Sapporo Ichiban”. New autumn TV-CM Broadcast starts nationwide from September 5th (Thursday)
*Sanyo Foods Co., Ltd.*
Press release: September 5, 2024
**
Yukie Nakama and Yuki Yamada can’t help but look blissful! I’ve always loved “Sapporo Ichiban”. New autumn TV-CM
Broadcast starts nationwide from September 5th (Thursday)
*Sapporo’s favorite friend, Mr. Yamada, sings and cooks happily! The two talk about their love for Sapporo in an interview! *
Sanyo Foods Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President)
Junichiro Ida) will appear in the new TV commercial for Sapporo Ichiban, the main bag noodle brand, “I’ve Always Loved You.” Yukie Nakama
Soy Sauce Flavor Edition”, “I’ve always loved you. Yuki Yamada’s Salt Ramen Edition” will begin airing nationwide from Thursday, September 5, 2024.
This commercial is a series that features people who love “Sapporo Ichiban” in real life, and delivers real scenes of making and eating it, set to Kazuyoshi Saito’s famous song “Zutto Suki Deta.” is. From this fall, when the product reaches full-scale demand, “Sapporo Ichiban
Yukie Nakama, who has an extraordinary passion for “soy sauce flavor,” and Yuki Yamada, who professes to be devoted to “Sapporo Ichiban Salt Ramen,” appeared on the menu.
This new TV commercial depicts the two having fun cooking and eating Sapporo Ichiban. There are plenty of highlights to see, such as the unique arrangements that show the passion of his friends, the way Mr. Yamada happily cooks while humming, “I’ve always loved you!”, and the happy expressions of the two eating Sapporo Ichiban. The contents are as follows. The two of us are the best in Sapporo
Please take a look at the commercial that fully conveys the love for soy sauce-flavored salt ramen!
* ■New TV-CM overview *
・Title: “I’ve always loved you.” Yukie Nakama Soy Sauce Flavor Edition” “I’ve always loved you. Yuki Yamada’s Salt Ramen Edition”
・Broadcast start date: Thursday, September 5, 2024
・Broadcast area: Nationwide
・Performers: Yukie Nakama, Yuki Yamada
・YouTube (CM main part):
https://youtu.be/lQSRucVtUGQ
https://youtu.be/tRfjAat88qY (“I’ve always loved you. Yuki Yamada Salt Ramen Edition” 15 seconds)
・Sapporo Ichiban brand site: https://sapporo-1ban.com/
* ■CM story *
* ・“I’ve always loved you. Yukie Nakama Soy Sauce Flavor Edition” * In my kitchen at home, I’m cooking my favorite “Sapporo Ichiban” While holding a bag of “soy sauce flavor,” my friend hummed, “I’ve always loved it!” When he picks up the noodles, he says, “Oya!” and breaks it in half. Afterwards, while frying komatsuna, carrots, and kamaboko in a frying pan, my friend says, “Komatsuna is the best choice for soy sauce! This is definitely the one!” When you transfer the boiled noodles and vegetables to the bowl, you can’t help but exclaim, “I want to eat it! It looks delicious!” Then, with a huff, he let the noodles cool down and slurped them with a happy expression on his face. The deliciousness made me realize once again that I am a fan of soy sauce flavor.
* ・“I’ve always loved you. Yuki Yamada’s Salt Ramen Edition” * Also in the kitchen, my favorite “Sapporo Ichiban”
Holding a bag of “Salt Ramen” in hand, Mr. Yamada sings, “I’ve always loved you!” Immediately, tear the cabbage with your hands and add it to the pot. After boiling the noodles and cabbage, add the chopped sesame seeds. Mr. Yamada commented on the exquisite smell of the combination of soup and chopped sesame seeds, saying, “The aroma is delicious!” After that, transfer the salt ramen to a bowl and top with butter for the final touch. He couldn’t hide his excitement at how delicious it looked and smelled, saying, “It’s the best!” Then, slurp the ramen vigorously! “Ah, yummy…” After savoring the happiness, he said one last thing. “This is it after all. This.”
* ■Photography episode *
This time, the photo was taken in a studio modeled after a home kitchen, so as to recreate the way you would normally cook and eat Sapporo Ichiban at home. There was a friendly atmosphere from start to finish among all the staff members, including my friend Yamada-san, and the shooting proceeded with constant conversations about Sapporo Ichiban. During the filming of the cooking scene, he passionately talked about his encounter with Sapporo Ichiban and his memories. During the shooting of the meal scene, my colleagues said, “It’s great to have a job where you get to eat what you love!” and Yamada also said, “Is there such a fun shooting?But I can eat my favorite salt ramen.” The two of them were the best in Sapporo.
I could really feel the love for soy sauce and salt ramen.
* ■Excerpt from an interview with a friend *
* ・The commercial features the song “I’ve Always Loved You” making an impression. What are your impressions after filming this commercial? *
It was so much fun! I was asked to move like I normally do, so I think I was able to shoot in a natural way without thinking too much. The set was set at a house, so the atmosphere was fun, like having a soy sauce party with friends. I came for work, but I was able to shoot in an atmosphere that felt like it wasn’t work.
* ・You have loved “Sapporo Ichiban Soy Sauce Flavor” for many years. Please tell us how you felt when you were chosen to appear in the commercial. *
I was really surprised. Just before I heard that this story had been decided, I was talking with my family and said, “Sapporo Ichiban is delicious with salt and miso, but it has a soy sauce flavor.It keeps coming back to the soy sauce flavor.” I had all the flavors in stock, but I was really surprised when I heard that this idea had been decided after we talked about, “Let’s just keep the soy sauce flavor.” I wonder if this is the god of soy sauce telling us, “Please continue to do your best in the soy sauce path.” I felt like I had received a divine revelation. I was happy. Very much.
* – Please tell your friends what you think is the appeal of “Sapporo Ichiban Soy Sauce Flavor”. *
It has many different charms. Maybe it’s because I’m Japanese, but the scent of soy sauce is very comforting, and the taste is exquisite. It’s not too strong, it’s not too light, but it leaves a strong soy sauce taste in your mouth. It smells good, it tastes good, and it’s packed with so many different charms, and I think it’s a really attractive taste that can be eaten simply or arranged.
* ・Please tell us about any memorable episodes since you first encountered “Sapporo Ichiban Soy Sauce Flavor” and why you have always loved it. *
When I eat it, I always think of the taste that makes me feel at ease. I think it’s nostalgic, but I feel relieved that it’s still the same. It was very difficult to shoot, and it was very cold in winter. Also, not only during difficult times, but also in spring, or in everyday life, when I suddenly feel like eating something, there is a taste that always brings me peace of mind, so I feel grateful that it is always there. .
* ・How did the arranged recipe that appeared in the new commercial come about? *
Regarding noodles, once when I was buying Sapporo Ichiban, the bag got crushed and the noodles broke. I thought to myself, “I made it break,” but when I tried making it, I thought, “It’s really easy to eat.The noodles are a little shorter than usual, so they’re really easy to eat!” and then I started breaking the noodles and eating them. I did. Today (the day of the shoot) I cut it in two, but sometimes I break it into four. It’s easy to eat and I don’t get tired, so I can keep putting it in my mouth, and I think about how to divide it depending on my mood at the time. I tried various things when it came to arranging the ingredients.
At first, I tried eating just the egg, or a soft-boiled egg, and mixed it with the yolk and noodles, but I thought it interfered with the soy sauce flavor, so I thought it would be better to use an egg that wasn’t soft-boiled. Ta. Also, at first I thought I’d try adding any vegetables, so I added cabbage, carrots, bean sprouts, and stir-fried mushrooms. However, vegetables were so noisy that I ended up avoiding them. I thought this didn’t go well with it, so I came up with an arrangement of komatsuna, kamaboko, pork, and carrots. I think this is the best so far.
* ・Have you ever fed your family or friends this arranged recipe? *
I told my friend, “This arrangement is delicious, try the soy sauce flavor.” Of course, my family and I have also tried the adapted recipe. Everyone is eating happily.
* ・In what situations do you usually eat (or want to eat) Sapporo Ichiban? *
When I feel like I did my best today, I want to eat alone around lunchtime. Of course, it’s delicious when you eat it with a group, but I also eat it when I want to relax and not just as a little reward for my alone time. What, is it a sense of immorality? (lol). I like eating in my own time without anyone knowing, so I do it sometimes (lol).
* ・The theme of this commercial is “I’ve always loved you,” but do you have any hobbies that you’ve always loved? *
Since I have a lot to do with my children, I don’t have a lot of time for my hobbies, but if I do have time, I would like to go horseback riding or something like that. But maybe it’s a plant. I think growing plants is the thing that continues the most.
* ■Excerpt from the interview with Mr. Yamada *
* ・Please tell us how you felt when you were chosen to appear in this commercial and what your impressions were after filming it. *
First of all, I’ve always loved him without any bias. So thank you very much for choosing us. And I was very happy. The atmosphere during the shoot really felt like the one I always create, and the set was just like a home. They filmed me cooking and eating the food without stopping, like a documentary, so I think it gives a realistic look.
* ・Please tell us why you like salt ramen among Sapporo Ichiban and if you have any memories. *
What I ate when I was a child
It was Sapporo Ichiban Salt Ramen. That’s when I started liking salt ramen (food called Sapporo Ichiban Shio Ramen). Salt is refreshing, smooth to eat, and delicious chilled.
You can also arrange it in various ways, so try adding a little bit. (My recollection is) When I came home tired after filming and thought to myself, “I’m hungry,” I would start boiling water and make something. While eating it, I look back on the day’s shooting. It really feels like we are together. So when I run out of stock, I go out and buy it. I’m sorry for the other flavors, but I’ve always been a fan of Sapporo Ichiban Shio Ramen.
* ・When do you want to eat “Sapporo Ichiban Salt Ramen”? *
For example, on a day when we were filming a scene where we were so focused that we couldn’t even eat dinner, we would say, “Oh, I’m so hungry.But it’s already late at night, so what should we do?”Ah, Sapporo No. 1. I eat salt ramen when I feel like I have it! Let’s eat it! Of course, there are days when I decide that I’m going to have Sapporo Ichiban Shio Ramen for dinner and go shopping for ingredients accordingly.
* ・You were eating salt ramen in this commercial, but are you particular about the hardness of the noodles? *
I like to eat soft, perfectly curled noodles. When you’re hungry, you want to eat as much as you can, so you want to put everything in your mouth. Crush the soft noodles and eat by feeling them with your teeth. So I guess I like something a little softer.
* ・In the commercial, there was a scene where you savored the deliciousness and said, “Happiness…” Have there been any moments recently when you felt “Happy…”? *
Every day I feel happy just being able to eat a normal meal. She is smiling and eating well. Every day I naturally think, “He’s alive and well. He’s eating. That alone makes me happy. Thank you.” I try to say thank you when I receive it as much as possible.
* ・September, when the commercial will be released, is Yamada-san’s birthday month. Is there anything you do on your birthday every year or anything you would like to do on your birthday this year? *
I loved games when I was a kid, so I always asked my parents if I wanted a game console for my birthday, but ever since I came to Tokyo, birthdays just aren’t my thing. It’s a daily battle, so I feel like I’m still reading the script even when it’s already 12 o’clock. I’m trying to be a little cool though (lol). I dare to spend time alone. I always say that I don’t need many things. What is birthday?
I’ve always thought of it as “the day when you can say thank you a lot instead of being congratulated.” So I try to say thank you a lot. However, the staff around me still try to give me something as a gift. I said, “Okay, I don’t need anything, so please give me a house cleaning ticket. Please help me declutter and clean.”
I’ve had it done before (lol). I hope we can have a normal and relaxing time this year, and now that I’m married, we can eat together.
I don’t want that much anymore. Thank you very much for that. You’re saying some really nice things now (lol).
* Do you have any memories of eating Sapporo Ichiban Shio Ramen when you were a child? *
At the time, I was playing baseball and had hard practices, so my mom would often make some for me after we finished. That’s why we had Sapporo Ichiban Shio Ramen at home after all. So, when I was a child, it was something I naturally had at home and ate.
* ■Performer profile *
*Yukie Nakama*
October 30, 1979 Born in Okinawa Prefecture Blood type A
Debuted in the drama “Aoi Natsu” (Okinawa Television) in 1994. Since then, he has been widely active in TV, movies, commercials, etc. His main appearances include the dramas “Trick”, “Gokusen”, “Aibo” series, the movies “Ooku”, “I Want to Be a Shell”, “Tempest the Movie 3D”, and the stage play “Wandering Chronicles”.
*Yuki Yamada*
Born September 18, 1990 in Aichi Prefecture.
He made his acting debut in the 2011 drama “Kaizoku Sentai Gokaiger”. Recent appearances include the dramas “What’s up with Ieyasu”, “Because you gave me a heart”, the movie “Tokyo Revengers” series, and “Godzilla-1.0”.
Appears as Mangyoku in the currently released movie “Kingdom: Return of the Great General”. In “Ultraman: Rising”, which is distributed worldwide on Netflix, the main character
Responsible for the Japanese dubbing of Sato Ken.
He is a personality on the radio program “Yuki Yamada’s All Night Nippon” (every Monday from 25:00).
* ■“I’ve always loved you. Yukie Nakama Soy Sauce Flavor Storyboard * * *Reproduction of images from the storyboard is strictly prohibited. *
* ■“I’ve always loved you. Yuki Yamada’s Salt Ramen Edition” Storyboard * * *Reproduction of images from the storyboard is strictly prohibited. *
* ■Product information *
・Product name: “Sapporo Ichiban Soy Sauce Flavor”
・Inner capacity (noodle weight): 100g (92g)
・Suggested retail price (excluding tax): 136 yen
・Release area: Nationwide
・Release date: January 1966
・Product name: “Sapporo Ichiban Salt Ramen”
・Inner capacity (noodle weight): 100g (91g)
・Suggested retail price (excluding tax): 136 yen
・Release area: Nationwide
・Release date: September 1971