InsightTech Co., Ltd.
Insight Tech, a dissatisfaction purchase center, releases a trend report summarizing dissatisfaction regarding “defection during the Obon period in 2024”
Needs unraveled from dissatisfaction trends identified with
“Dissatisfaction Finder”
……
Insight Tech Co., Ltd. (Shinjuku-ku, Tokyo, Representative: Tomohiro Ito, hereinafter “Insight Tech”) has decided to use the
“Dissatisfaction Finder” to collect complaints that led to defections during the Obon period in 2024, which were received at the
“Dissatisfaction Purchase Center” operated by the company. We have published a report that was analyzed and discussed using “. Approximately 75,000 complaints were posted to the Complaints Purchase Center during the Obon period in 2024* in one week.
*The Obon period is one week from August 12, 2024 (Monday) to August 18, 2024 (Sunday) (including August 15, 2024).
The “Dissatisfaction Finder” text explains what kind of
“dissatisfaction that led to defection” that consumers felt during the Obon period in 2024, which was marked by soaring prices, intense heat, abnormal weather, and a recovery in inbound tourism. Using the analysis function, we focused on the categories where dissatisfaction leading to disengagement increased, and sorted out the characteristics of dissatisfaction while referring to the original texts of
dissatisfaction with high disengagement rates.
We hope that this information will be useful in understanding the concerns of consumers during the Obon period.
In order to realize our vision of “Creating a world where voices are heard,” Insight Tech Inc. listens to the complaints of consumers and, through this communication, contributes to the simultaneous
realization of rich lives and strong business.
▼Click here to download the report (you can download it for free) https://insight-tech.co.jp/downloads/24_obon_rihan
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■What is the Dissatisfaction Purchase Center?
(https://fumankaitori.com/) The Dissatisfaction Purchase Center (patented) “Buys your dissatisfaction in order to improve the company’s products and services, and society. We started our service on March 18, 2015 based on the concept of “We will deliver the “hints” hidden in the frustrations of people to companies and society.” We collect complaints from consumers through web services and smartphone apps, and currently have collected over 44 million complaints from over 740,000 members. ■What is Dissatisfaction Finder? (https://fuman-finder.com/) “Dissatisfaction Finder” allows you to search and extract data that matches the theme or issue from the dissatisfaction big data received at the Dissatisfaction Purchase Center. This is a completely new data and AI-based SaaS that enables multifaceted analysis at high speed. Using the text analysis AI “Itas” using state-of-the-art natural language processing technology and our unique framework, we uncover consumers’ true feelings and issues and opportunities that should be targeted from dissatisfaction big data. No knowledge of data analysis or complicated operations are required. You can also register “dictionaries” according to themes and issues, and use these to quickly obtain analysis results, increasing the accuracy and speed of your work at the same time. ■Survey overview
Analysis period
2024/8/12～2024/8/18
Investigation agency (investigation subject)
Independent investigation
Survey target
Among the complaints posted to the “Dissatisfaction Purchase Center”, posts that correspond to the target period
Number of valid answers
75,469 items
Research method
Dissatisfaction (free responses) in the survey target categories posted on the “Dissatisfaction Purchase Center” were extracted and analyzed using the “Dissatisfaction Finder.”
table of contents
1. Purpose and research methodology of this report
2. Dissatisfaction categories and trend words that rapidly increased during Obon in 2024
3. Dissatisfaction leading to defection during Obon 1.: Accommodation, tourism, and leisure related matters
4. Dissatisfaction that leads to defection during Obon 2.: Eating out, delivery, and bento related matters
5. Dissatisfaction leading to defection during Obon 3.: Public and transportation related
6. Summary of grievances that lead to defection during Obon
7. Information on using dissatisfaction data
Survey results
1. From the week immediately before Obon (2024/8/5 to 8/11) to 2. The week including Obon (2024/8/12 to 8/18), the number of
“dissatisfaction that led to defection” increased by category. Looking at the rate, it was found that there was a large increase in three categories: “Accommodation/Tourism/Leisure”, “Eating
out/Delivery/Lunch Boxes”, and “Public/Transportation”.
This report introduces trending words for dissatisfaction during the Obon period and dissatisfaction that led to customer defection in the three categories mentioned above.
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Looking at the trending words for dissatisfaction during the Obon period in the “Accommodation/Tourism/Leisure” category, “Obon” ranks first, indicating that consumers are highly interested in “Obon” and are dissatisfied with “Obon”. I can see it.
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While checking the clusters of opinions plotted using our unique framework “Priority Issue Diagram” that identifies issues that should be prioritized based on the “quantity” and “quality (influence on usage/purchase)” of opinions. , extracted priority issues in three categories.
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Details of specific complaints in each category can be found within the report. Please feel free to download and use it.
▼Click here for a list of past trend reports (note from Insight Tech CEO Tomohiro Ito)
https://note.com/tomohiroito/n/n25a34a1112ad
■Company Profile Trade name: Insight Tech Co., Ltd.
(http://insight-tech.co.jp) Established: June 19, 2012 Address: Shinjuku Island Tower, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1333 Business content: Marketing research and report creation Data analysis using artificial intelligence such as natural language processing and machine learning Contract company promotion and branding support Operation of dissatisfaction purchase center More details about this release:
https://prtimes.jp/main/html/rd/p/000000160.000083450.html