Seminar on “Process Check for Standard Productization” from a Brand Perspective will be held on September 25th Marketing Research Association Co., Ltd.
*Marketing Research Association Co., Ltd.*
Press release: September 5, 2024
**
Seminar on “Process Check for Standard Productization” from a Brand Perspective will be held on September 25th Marketing Research Association Co., Ltd.
*Marketing Research Association Co., Ltd. will hold an online seminar “Process check for standard productization using a branding
perspective” on September 25, 2024. *
Seminar held on September 25, 2024: Process check for standard productization In this seminar, we will explain how to quantitatively and
qualitatively identify the discrepancies between the product and branding that are often seen and the causes of poor sales at the three stages of [product planning], [after release], and [renewal/end of sale]. I will tell you the measures to change it to “sellable”.
[Recommended for these people]
– Those who want to plan products that can compete in the market – Those who want to know new perspectives on measures and measures that can be taken to make the product a standard product.
– Those who want to know the best timing for renewal
See details Lecturer: Hiroo Kanno
After working in trade marketing at Budweiser Japan and Coca-Cola Japan, he worked as a marketing consultant at IBM Japan. Participated in numerous improvements to the branding process and development of new products. After that, he became a freelancer and provides consulting support mainly on branding and sales process improvement. seminar program
1. What is the definition of a “good product”?
1. “A good product is ○○” – the ideal of branding
2. What is a brand in the first place? -Don’t stop at “just a product name”
2. There is no rule for a hit!? [Development/Planning Edition] 1. Recommendation of internal proposals
-Can you explain from a sales perspective the purpose of releasing a product and the basis for winning in the market?
2. Creating a database of “mistakes” and setting milestones
– Clearly visualize “why it didn’t sell” and “strength of competition” 3. How products should be designed to make appealing proposals – The product’s strong points support “retailers’ desire to make profit”
3. Measures aimed at making it a standard product [Release and development edition]
1. Initial evaluation and review of action plan
-Analysis of other companies’ products and construction of recovery plans (POS/advertising/packaging)
2. Developing the brand by exploring new uses and promoting usage -Are there any discrepancies between the persona setting, the recognition of the power of your own brand, and the market?
4. What are the criteria for rebranding? [End of sale/renewal edition] 1. Is your company the only one that is not selling? Entire category? – Closing, renewal, rebranding?
2. Database preparation for next development
5. “Departmental collaboration” that supports the growth of companies and products
Event overview
Date and time: Wednesday, September 25, 2024 13:00-17:00
Holding method: Online seminar
Tuition fee: 33,000 yen (tax included)
See details Sponsored by: Marketing Research Association, Inc.
Since its establishment in 1960, the Marketing Research Association has been promoting the development of marketing-oriented human resources and organizations, and the creation of systems to continue to be chosen by customers, focusing on the areas of “marketing support” and “strengthening sales capabilities.” We support you through various methods such as seminars, in-house training, and consulting.
The above seminars can also be held as in-house training. Please feel free to contact us.
* 【Company Profile】*
Marketing Research Association Co., Ltd.
COSMIC BLDG 2F, 1-2-8 Shiba Daimon, Minato-ku, Tokyo 105-0012 Representative Director: Shingo Hirabayashi
Business content: Educational training business, marketing research business, consulting business, public seminar business, planning and production business
Established: 1962
HP: https://www.marken.co.jp/