[Nishiki Foods Co., Ltd.]
The culmination of 14 years of development! New products “Pork Curry”, “Mutton Curry” and “Beef Curry” are now available in Nishikiya Kitchen’s popular authentic Indian curry series!
*Nishiki Foods Co., Ltd.*
Press release: September 5, 2024
**
The culmination of 14 years of development! New products “Pork Curry”, “Mutton Curry” and “Beef Curry” are now available in Nishikiya Kitchen’s popular authentic Indian curry series!
*To commemorate the release, a set with a limited original lunch bag is also on sale*
* NISHIKIYA is a retort food specialty store that sells retort curry, soup, etc. with the concept of “making world cuisine ‘easy’.” KITCHEN (Nishiki Foods Co., Ltd.)
Headquarters: Iwanuma City, Miyagi Prefecture, Representative Director: Hiroshi Kikuchi) will release three new products from Nishikiya Kitchen’s iconic “Indian Curry Series” on Thursday, September 5, 2024. Nishikiya Kitchen’s product development staff have been traveling to India, the home of curry, for over 10 years since 2010 to receive training on Indian cuisine.
The training in India, which was last canceled in 2020 due to the coronavirus pandemic, will resume in 2023, and students will be able to experience Indian cuisine in all kinds of situations, from North India to South India, in the kitchens of restaurants and cafeterias, in the kitchens of local mothers, and in cooking classes. I’ve learned. This time, as the culmination of 14 years of work, we are pursuing the pursuit of delivering authentically upgraded flavors that are easy to eat even for Japanese people, and are releasing three types that allow you to experience a variety of variations that differ depending on the region. The Indian curry series has a total of 12 types, including the 9 items released in May of this year.
To commemorate the release, we will also be selling a limited set of new and popular products that comes with an original lunch bag. Information on the Indian training, product commitment, and thoughts on the renewal of Indian curry are also posted on a special page. * Click here for the special page
Click here for product details * With the desire to “make even more delicious curry!”, we recreated Indian cooking methods and successfully made authentic Indian curry into a retort bag! *
* ■The beginning of the Indian curry series*
Nishikiya Kitchen’s Indian curry series project started with the desire to “make even more delicious curry” and decided to “master the roots of curry and Indian cuisine.” For over 10 years since 2010, the Nishikiya Kitchen Product Development Department has continued to study Indian cuisine by frequently visiting India and visiting restaurants and participating in local cooking classes. Although we were forced to temporarily cancel training due to the coronavirus pandemic, we have so far traveled to India for training approximately 20 times and are conducting research on Indian cuisine.
Training in India
* ■Uses Kashmiri chili from India, which is difficult to obtain in Japan* The three new flavors we are releasing this time all use Kashmiri chili. Kashmiri chili is a red chili pepper produced in India, and it is less spicy than regular red chili peppers, so it adds depth to dishes.
It was difficult to obtain large quantities of Kashmiri chili for industrial use in Japan, so we initially talked about making it, but since it was produced in India, the unique flavor of Kashmiri chili would be created. , we decided to import directly with the cooperation of our partner manufacturers. By adding Kashmiri chili from India, we recreate the local flavor.
*The image is for illustrative purposes only.
* Three types of authentic product lineup from North India to South India * * ・* * South Indian pork curry with vinegar aroma (medium spicy) *
South Indian pork curry with vinegar flavor
“Pork Bindal” is a specialty of Goa, South India.
This pork curry is modeled after , and has a perfect balance between the flavor of the pork and the sourness of the wine vinegar. Mainly using Kashmiri chili, we combine coriander, cumin, and Nishikiya Kitchen’s original South Indian style garam masala to create a fragrant and deep curry.
* ◎Pork is marinated with spices and then grilled*
By marinating the pork with spices and then baking it in a convection oven, the aroma of the roasted meat and spices blend into the sauce, creating a curry with a deep flavor.
・ Spicy tomato beef curry (spicy) spicy tomato beef curry
“Beef Masala” made with beef, which is rare in India*
This is a spicy curry with a sauce packed with the flavor of beef, tomatoes, and fried onions, and spices. Nishikiya Kitchen’s original North Indian style garam masala is added with Kashmiri chili to create a deep aroma.
* ◎Taste of slowly stewed beef*
The beef used is beef belly, which has a lot of fat, and is slowly stewed to bring out the flavor. The tomato puree and the sourness of the yogurt give it a refreshing aftertaste, while the umami and sweetness of the beef and fried onions blend in to create a rich curry.
・ North Indian mutton curry with black pepper (very spicy)
North Indian mutton curry flavored with black pepper
“Mutton Punjabi” is a Punjabi dish from North India.
This is a product modeled after , and is a spicy curry made with a tomato-based sauce that blends the flavor of mutton with black pepper. We use Nishikiya Kitchen’s original North Indian style garam masala, black pepper and Kashmiri chili to create an authentic flavor with a spicy aroma and spiciness.
* ◎Devices to enhance the flavor of mutton*
First, the spices were stir-fried in oil to bring out the aroma that rivaled the flavors of mutton and fried onions. Furthermore, we blended two types of tomatoes to match the taste of mutton, creating a well-balanced blend that allows you to enjoy not only sourness but also sweetness and umami. To bring out the flavor of the mutton, we added mint and coriander as secret ingredients. Mint is an essential ingredient in Indian mutton curry. The addition of mint suppresses the unique odor of mutton, making it easier to eat.
We also sell limited sets with original lunch bags!
To commemorate the release of new products in the Indian curry series, we will be selling a limited set that comes with an original lunch bag. The lunch bag has good design.
Designed by company Manabu Mizuno, this is a limited edition Nishikiya Kitchen original. This is a simple and humorous lunch bag with a bright red accent and the word “Spicy?” designed on it.
In addition to the newly released “Vinegar-scented South Indian pork curry,” the set also includes the popular products “Butter Chicken Curry” and “South Indian Shrimp Curry,” as well as the new product “Chicken Biryani” released at the same time. Contains 5 products such as “South Indian bean and vegetable soup curry” that is recommended to go with.
■Spicy bag set
-Set contents- 2,470 yen including tax
・Butter chicken curry
・Vinegar-scented South Indian pork curry
・South Indian shrimp curry
・South Indian bean and vegetable soup curry
・Chicken biryani
・Original lunch bag
*Limited quantity
spicy bag set
Click here for the sales page * -Lunch bag design-*
*Creative Director/Good Design Company Representative Manabu Mizuno* We handle everything from brand and product planning, graphics, packaging, interior design, advertising, and long-term brand strategy. His main works include Panasonic, Sotetsu Group, Mitsui Fudosan, and Kumamoto Prefecture’s Kumamon. 『NISHIKIYA』
KITCHEN” is responsible for total branding.
* The target amount was exceeded in 11 minutes! Pre-sale at Makuake* Prior to its release, pre-sale will begin on July 5th (Friday) at support purchase service Makuake.
We sold products such as the “7 Indian Curry & 2 Biryani Meals Set” and the “10 Biryani Meal Set,” including the 3 types of Indian curries that were released this time.
Within 11 minutes of the start, we exceeded the target amount, and in the end, we received 718 supporters, which far exceeded our goal of 3,339,520 yen, making this project a project that was filled with surprise and joy from all of our staff members who showed their support day after day.
* -Supporting comments from supporters-* *Partial excerpt
・NISHIKIYA’s curry is all delicious, high quality, and has a deep flavor. I would like to continue to develop new products and increase the number of new standard products.
・I’m really looking forward to the Indian curry and biryani that are made with passion, time and money.
・Last time’s Indian curry was very delicious! It’s on repeat again. What is NISHIKIYA KITCHEN?
* “Make cooking from around the world ‘easy’.” *
This is a specialty brand with approximately 120 types of retort food, including curry, soup, and pasta sauce, based on the concept. In addition to selling at 5 directly managed stores in Tokyo and Miyagi Prefecture and the official online shop, we also have pop-up stores in Shibuya Scramble Square and NEWoMan Shinjuku.
The predecessor brand, “Nishikiya,” was born in 2011. Approximately 10 years after the brand was launched, as life changed dramatically, we reconsidered the brand’s mission, and in 2021, we changed from “Nishikiya” to “Nishikiya”.
KITCHEN”.
We are particular about ingredients, such as water and salt, and carefully select ingredients that match the dish to create flavors that bring out the natural flavors of the ingredients. I would be happy if I could be like a kitchen that takes the time to cook food on your behalf, packs it in a small pot called a retort pack, and delivers it to you. We also hope to lighten the burden on everyone who prepares meals and give them more time to spend.
Some of Nishikiya Kitchen’s products
Approximately 120 types of retort food are lined up in the store (Sendai Parco store)
NISHIKIYA KITCHEN has been featured in numerous media outlets. (Partial excerpt) ・TV Tokyo “Cambrian Palace”
・MBS/TBS series “Tokoro-san Delivery Mono!” ”
・TBS “Sakurai/Ariyoshi THE Night Party”
・Winner of 2nd place in MBS/TBS’s “Saturday Plus” “Just Try It Ranking (Pork Curry Category)”
Nishiki Foods Company Profile
Company name: Nishiki Foods Co., Ltd.
Head office location: 265-1 Shinsekimugi, Shimonogo, Iwanuma City, Miyagi Prefecture
Representative Director: Hiroshi Kikuchi
Established: March 1952
Capital: 30 million yen
Homepage: https://www.nishiki-shokuhin.jp/
Online shop: https://nishikiya-shop.com/
Instagram: https://www.instagram.com/akomeya_tokyo/
X: https://x.com/nishikiya
SHOP LIST: https://nishikiya-shop.com/shop/list
*What is Nishiki Foods, a manufacturer specializing in retort food [Nishikiya Kitchen]*
https://www.youtube.com/watch?v=vgCdXU0gUng
* ■Contact information for inquiries from customers regarding this content* NISHIKIYA KITCHEN mail order department
TEL: 0120-19-2498 (Weekdays 10:00-17:00)