Nielsen, smartphone audience rating information “Nielsen Mobile NetView” Announcing the usage status of food delivery services and
restaurant-related services by
*Nielsen Digital Co., Ltd.*
Press release: September 5, 2024
**
Nielsen, smartphone audience rating information “Nielsen Mobile NetView” Announcing the usage status of food delivery services and
restaurant-related services by
– * – The number of users of “restaurant-related services” and “food delivery services” is 28.24 million and 6.58 million,
respectively*
– * – “Restaurant-related services” are most frequently used at 11:00 a.m., and “food delivery services” are most frequently used at 4:00 p.m.*
– * – The number of users of restaurant-related services aged 50 and over will increase significantly from 2022 to 12.63 million people*
Nielsen Digital Co., Ltd. (Minato-ku, Tokyo, Representative Director Dean Matthew) provides viewing behavior analysis services.
Richardson) is a smartphone audience rating data “Nielsen Mobile NetView (Nielsen Mobile NetView)
Based on this, we announced the usage status of food delivery services and restaurant-related services.
Nielsen Mobile NetView for June 2024
According to the Food/Cooking subcategory, the number of users using smartphones for “restaurant-related services” that have physical stores and allow mobile ordering was 28.24 million, and for “food delivery services” 6.58 million. . We found that both services are used four times per month per person, about once a week (Chart 1).
Next, looking at the usage time share for each service, we find that “food delivery services” are most used around 16:00, while
“restaurant-related services” are most often used around 11:00. got it. Additionally, since restaurant-related services are often used in the morning hours and food delivery services are often used in the evening hours, it is likely that users of each service use each service differently according to their lifestyle ( Diagram 2).
Finally, looking at the trends in the number of users by age group for “restaurant-related services,” which have a large number of users, we found that users over 50 years old had the highest number of users. It can be seen that approximately 7.8 million people between the ages of 18-34 and 35-49 use it, while 12.63 million people over the age of 50 use it. Additionally, compared to the same period two years ago, the number of users aged 50 and over has increased by 42%, indicating that it is driving the overall increase in the number of users (Chart 3).
Restaurant-related services and food delivery services that allow mobile ordering have changed significantly after the coronavirus pandemic, and continue to change in line with consumers’ new lifestyles. Food delivery services are often used around 4:00 pm and at night, reflecting work styles and the demand for meals at home, while restaurant-related services are mainly used at lunchtime and in the morning, meaning people are not going out. This shows that there is a demand for in-store experiences at convenient times.
Additionally, the number of people over 50 years of age has rapidly increased in restaurant-related services, making it the age group with the most users.
Since people have a fixed number of meals per day, an increase in the use of one service may lead to a decrease in the use of another, which may affect the frequency of use of meal-related services overall. . For those involved in the food and beverage industry, it is important to continually understand the usage trends of each service and the needs behind them in order to develop more accurate products and create effective marketing strategies. .
* About Nielsen Mobile NetView *
nielsen mobile
Netview is created based on access log information obtained from 8,000 survey monitors across Japan (4,000 each for iOS and Android). Unlike traditional questionnaire surveys, this data is based on actual user access records, making it possible to provide accurate usage trend data such as usage time and usage frequency of apps and websites. Additionally, since this is a panel survey that includes user attribute information, it is possible to understand usage status by attribute. Data can refer to website visits, app usage, or overall smartphone usage, and can also be extracted using filters such as user demographics, OS, carrier, and device. can. More information about our services can also be found on our website.
https://www.netratings.co.jp/solution/nielsen_mobile_netview.html
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* [Nielsen Digital Co., Ltd. Company Profile] *
Company name: Nielsen Digital Co., Ltd. English company name: Nielsen Digital Co., Ltd.
Head office location: 11th floor, Akasaka Tameike Tower, 2-17-7 Akasaka, Minato-ku, Tokyo 107-0052
Capital: 100 million yen
Established: May 1999
Representative: Representative Director Dean Matthew Richardson Major shareholders: The Nielsen Company of the United States, Video Research Inc.
*Nielsen Digital Co., Ltd.*
Nielsen Global Media, Japan, provides audience, advertising and media analytics solutions that provide data, analytics and insights to help customers make critical business decisions. Our products, services, and analytics insights are highly valued by advertisers, media operators, e-commerce companies, and advertising companies. Nielsen You can view Digital Co., Ltd.’s service overview and company profile at www.netratings.co.jp.
*About Nielsen*
Nielsen is a global leader in audience measurement, data and analytics, helping shape the world’s media and content. Through our deep understanding of how people behave across all channels and platforms, we empower our clients to connect with their audiences for the future with actionable intelligence. Nielsen provides measurement and analysis services in more than 55 countries around the world. For more information please visit our website:
www.nielsen.com
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