[Patagonia Japan Branch] Patagonia Provisions launches new pasta that is the first in the world to receive Regenerative Organic
certification
*Patagonia Japan Branch*
Press release: September 5, 2024
**
Patagonia Provisions launches new pasta with world’s first
Regenerative Organic certification
*High-quality food that positively impacts the planet and transforms the food industry*
Amy Kumler (C)2024Patagonia, Inc.
Outdoor company Patagonia Japan Branch (Headquarters: Ventura, California, USA; Japan Branch:
Yokohama City, Kanagawa Prefecture) will release three types of “organic pasta” on Thursday, September 5, 2024, which are the first in the world to receive Regenerative Organic certification.
Regenerative Organic certification, the world’s most stringent agricultural standard, protects the health of the entire farm system, from soil to livestock to farm employees.
Patagonia’s goal is to produce pasta that is of high quality, not only from an environmental standpoint, but also from a taste and
nutritional standpoint. Manufactured using traditional Italian methods at a factory specializing in high-quality short pasta in Brooklyn, New York, the more you chew, the more the sweetness of the grain spreads. It contains over 8 times more dietary fiber than regular pasta, and one serving of pasta can provide 28% of the daily recommended amount of dietary fiber.
* Message from Yvon Chouinard (Founder of Patagonia) *
Organic pasta from Patagonia
This is my favorite Provisions product. It has a very delicious nutty, whole grain flavor and is made from khanza, a perennial grain. With long roots, carnza can support both the soil and our health by absorbing nutrients from deep within the soil. It’s also the world’s first certified Regenerative Organic pasta, proving that high-quality food doesn’t have to be complicated or industrialized and can actually have a positive impact on the planet.
Transforming the food industry is an opportunity to do good, not just reduce harm. We can’t change the whole system overnight, but by making everyday foods like pasta right, we can move towards a model that has a positive impact on the planet and ultimately benefits us all. is.
Brewer Campbell(C)2024Patagonia, Inc.
*Product overview*
Organic Pasta Penne 340g 994 yen (tax included)
https://www.patagonia.jp/product/PRP10.html
Amy Kumler (C)2024Patagonia, Inc.
Organic Pasta Fusilli 340g 994 yen (tax included)
https://www.patagonia.jp/product/PRP11.html
Amy Kumler (C)2024Patagonia, Inc.
Organic pasta shell 340g 994 yen (tax included)
https://www.patagonia.jp/product/PRP12.html
Amy Kumler (C)2024Patagonia, Inc.
Release date: Thursday, September 5, 2024
Release location:
Co-op Natural School, FOOD & COMPANY (some stores), Musubi Garden (Aobadai store), Fukushimaya (main store, Roppongi store, Toranomon store), Shinanoya (Wine building, Roppongi Hills store, cask), Moonlight Gear (Tokyo store) , Osaka store), WILD-1 (all stores), etc.
Article “Why are perennial grains important?”
https://www.patagoniaprovisions.jp/blogs/stories/why-perennial-grains Video “Organic Pasta”
https://youtu.be/GCxDidcQaY0
* Healthy soil is the key ingredient *
At Patagonia, our research continues to deepen our understanding that healthy soil is a key element in combating the climate crisis. Healthy soil captures carbon, so farms that are Regenerative Organic will absorb more carbon than fields that have been degraded by the destructive methods used in conventional agriculture. I think it is possible. Perhaps even more so, regenerative organic farming is a way to grow food that reduces our carbon footprint. In short, this pasta is helping to create a more resilient and livable future from a food perspective.
* The quality that Patagonia Provisions aims for *
Not only is our pasta certified regenerative and organic and has an environmental impact, but also tastes great.
It has the high quality that Provisions aims for. At a high-quality pasta factory in Brooklyn, New York, it is slowly dried at low temperatures for a long time, resulting in a chewy texture that reveals the rich sweetness of the grains the more you chew. Because it is extruded from a bronze mold, it has a rough surface with fine grooves that allow the sauce to adhere better to the pasta, improving the texture and taste of pasta dishes. It has a strong flavor and can be enjoyed even with a simple seasoning of olive oil and salt, and goes well with sauces with strong flavors such as tomato sauce, cream sauce, and basil sauce.
* Get useful nutrients with a diet that promotes diversity*
Pair your pasta with a wide variety of seasonal plants, including vegetables, root vegetables, and beans. This pasta is 4 to 6 per box. The serving size is calculated at 56.7g to 85g per serving. By feeding the gut microorganisms with a variety of different dietary fibers, they are encouraged to further diversify, and the diversified microorganisms convert the dietary fibers into health-promoting molecules. While the dietary fiber content of regular pasta is 1.5%, Patagonia
Provisions organic pasta has 12.5% dietary fiber.
It is rich, satisfying, and provides useful nutrients for humans. One 56.7g serving of this organic pasta contains 7g of dietary fiber, which is 28% of the daily recommended amount for adults.
Reference:
・Patagonia Provisions Journal 2020 49P Emran A. Mayer, MD “Nurturing Gut Microbes”
・Ministry of Education, Culture, Sports, Science and Technology “Food Nutrient Composition Database”
・Ministry of Health, Labor and Welfare’s “Meal Intake Standards for Japanese (2025 Edition)” Formulation Review Committee Report (Draft)
* Organic pasta menu provided *
Pizza 4P’s, a pizza restaurant that operates globally in countries such as Vietnam, India, and Cambodia, first store in Japan, “Pizza 4P’s”
TOKYO” (Minato-ku, Tokyo) will be offering a menu using organic pasta from September 5th. Pizza based on the concept of “Oneness” and believes that if you can feel that the earth, nature, and people are all connected as one, compassion will naturally arise.
Our sympathy for 4P’s led us to offer this menu.
(Left) Provided by Pizza 4P’s TOKYO (Right) (C)2024Patagonia, Inc. On the left is Pizza 4P’s TOKYO, on the right is Patagonia Provisions Penne White Ragout Gratin
Patagonia Provisions Penne White Ragout Gratin
A white ragu sauce made with Hasegawa Natural Farm pork lightly simmered in white wine and chicken stock. We use vegetables from 4P’s contract farms and cheese based on homemade mozzarella, Gruyère, and Parmigiano Reggiano.
Store name: Pizza 4P’s TOKYO
https://pizza4ps.com/jp/?lang=japanese
Availability start date: Thursday, September 5, 2024
Location: Hills Garden Plaza D 1F, 5-10-7 Azabudai, Minato-ku, Tokyo 105-0001 Closed: Tuesdays
Pizza 4P’s:
“Make the World Smile for
A pizza restaurant that operates globally, including Vietnam, India, Cambodia, and Indonesia (scheduled for the end of 2024), with the vision of “Peace” and creating a world filled with compassion and Oneness. We are focusing on edutainment (education x entertainment), and in Vietnam we hold workshops where children can learn about ecological cycles at a store that has introduced aquaponics, and in Cambodia we hold a zero-waste store in urban areas. We carry out initiatives that are rooted in environmental consideration and social impact, such as conducting activities that lead to solving problems.
■ Company profile
Patagonia, Inc.
“We are in business to save our home planet.”
Patagonia is an outdoor apparel company based in Ventura, California, founded in 1973 by Yvon Chouinard. B Corporation certified and 1% for the
We are a member company of Planet. Patagonia is internationally recognized for its high product quality and environmental protection efforts. Our unique ownership structure means that any profits not reinvested in our business are distributed as dividends to protect the planet.
Patagonia International Inc. Japan Branch
Patagonia International Inc., Japan Branch
・Location: 5th floor, BELISTA Tower East Totsuka, 91-1 Kawakami-cho, Totsuka-ku, Yokohama, Kanagawa Prefecture
・Date of establishment: August 23, 1988
・Japan Branch Manager: Marty Pomfrey
・Patagonia Japan branch official website: www.patagonia.jp