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Home » Explore » Owned Co., Ltd. For the education industry | Marketing book that uses SNS and word of mouth to solve problems related to attracting customers from moms September 2024 edition

Owned Co., Ltd. For the education industry | Marketing book that uses SNS and word of mouth to solve problems related to attracting customers from moms September 2024 edition

[Owned Co., Ltd.] For the education industry | Marketing book that uses SNS and word of mouth to solve problems related to attracting customers from moms [September 2024 edition]
*owned corporation*
Press release: September 5, 2024
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For the education industry | A marketing book that uses SNS and word of mouth to solve problems related to attracting moms [September 2024 edition]
*Introducing examples of customers attracting more than 200,000 moms* Vector Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director, Chairman and President: Nishie
Owned Co., Ltd. (Shinagawa-ku, Tokyo, CEO: Sho Ishii, hereinafter referred to as the “Company”), a subsidiary of Hajime Hajime, TSE Prime: 6058), is a subsidiary of Owned Co., Ltd. (Shinagawa-ku, Tokyo, President and CEO: Sho Ishii). We have released the September 2024 edition (all 39 pages) of “A marketing book that solves problems using “marketing book” for free.

Download the report for free

Contents of this report
This report introduces effective marketing methods and examples for the education industry that use SNS and word-of-mouth to solve problems related to customer attraction.

Moms are the key purchasing decision-makers in the household*, particularly influencing* the choices they make regarding food, household goods, and education-related products. Also,*
In addition to housework, they may contribute financially by working part-time or from home.* They are also active in gathering information both offline and online.*

In recent years, the number of housewives working part-time has been increasing while the number of full-time housewives has been decreasing. * The increase in dual-income households will change consumption patterns*,*
Demand* for products that emphasize time savings and convenience is increasing. * Since housewives are the main purchasing
decision-makers,*
They seek a balance between quality and price, and are said to be more willing to invest in their families’ health and education*.

The purchasing process of modern* mothers is heavily influenced* by word of mouth and social media. *
Recommendations to friends and family increase trust in new products, so promoting customer satisfaction and positive feedback is
important*. *Using SNS to provide daily life-related information* * Effectively advertising on platforms that mothers often use * will lead to stronger communication with them.

In this report, we will introduce * effective marketing methods * based on the basic understanding of marketing to moms and the influencing factors of SNS and word of mouth *
We are introducing. We will also introduce *an example of our company attracting more than 200,000 customers*.

Through this report, we hope you will find effective marketing methods and examples for attracting moms and use them in your business operations in the education industry.

Introducing examples and solutions to increase the number of customers In this report, we introduce marketing approaches for those who want to increase the number of customers from the mom demographic, based on our own actual examples*.

In order to appeal to moms, *marketing that emphasizes practicality, empathy, and reliability that aligns with their lifestyles and values ​​is necessary*. Used SNS*
By providing specific lifestyle tips and product usage examples, and through platforms such as LINE and Instagram,*
It is also effective to directly deliver information to moms, convey the appeal of products with visual content, and increase brand awareness*.

Collaborating with influencers* and disseminating real-time
information are also ways to gain trust and interest*. *
Marketing campaigns aimed at moms need to be designed with content rooted in their daily lives* and offer exclusive offers and perks that benefit the whole family*
This will *attract moms’ attention and encourage them to participate*. Also,* By leveraging trusted influencers and regularly sharing content across social media platforms,*
Strategies that sustainably increase engagement are effective*.

This content is recommended for those in the education industry who are having trouble attracting moms.

Download the report for free

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* For public relations/recruitment PR/recruitment managers | Strategic report summarizing the latest trends and three solutions for improving corporate brand*
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* Marketing for the wealthy|Strategy report to maximize customer attraction based on 3 latest trends and case studies*
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* ~ About Owned Co., Ltd. (* * https://owned.co.jp/

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