Daiko Co., Ltd.
What is different about companies that are empathized and supported? The author talks about “New era marketing – the possibilities of brand personality”
～September 12, 2024 (Thursday) Online seminar sponsored by Japan Information～ ……
Daiko Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Yasuo Izumi) will participate in an online seminar hosted by Nippon Information Co., Ltd. on Thursday, September 12, 2024, Director and Executive Officer, Marketing Design Headquarters Manager Miwa Oniki We are pleased to announce that Koichi Masuda, Director of the 2nd Planning Group of the 1st Marketing Design Bureau, will be on stage. [Click here to apply: https://www.n-info.co.jp/seminar/20240912] [Image 1
https://www.n-info.co.jp/seminar/20240912 [Program (60 minutes)]
■14:00-14:40
Introduction) What is the “brand personality” that is essential for marketing in a new era?
1) Why doesn’t “branding” always work?
2) How to draw, utilize, and measure “brand personality”
3) Changes in marketing and the spread of “branding”
■14:40-15:00 Q&A
[Speaker]
[Image 2
Miwa Oniki
Daiko Co., Ltd. Director Executive Officer Marketing Design
Headquarters Headquarters / Branding Director
After working in the AE team of a food company and a daily necessities company, he established a team specializing in “corporate branding.” Since then, he has supported many companies’ brand communication based on the concept of brand personality. Since then, he has continued to work in an integrated manner, from visualizing corporate intentions (corporate vision and brand development) to promoting activities that create expectations for companies and creating new value that meets those expectations.
[Image 3
Koichi Masuda
Daiko Co., Ltd. 1st Marketing Design Bureau 2nd Planning Group Manager and Mirast Project Leader
After graduating from the Graduate School of Architecture, Faculty of Science and Engineering, Waseda University, joined Daiko Co., Ltd. As a strategic planner, he consistently supports business companies in formulating advertising strategies and product strategies. In 2020, continued consulting activities focused on management strategies of small and medium-sized enterprises as a small and medium-sized business consultant registered with the Minister of Economy, Trade and Industry. Consultant to support listing of venture companies. Expert dispatched by the Tokyo Chamber of Commerce and Industry.
[Image 4
Shotaro Akaya
CEO of INFRECT Co., Ltd.
After graduating from Waseda University’s Faculty of Political Science and Economics in 2017, he joined Accenture’s Strategic Consulting Division as a new graduate. During his time at Accenture, he was involved in more than 20 projects, including medium-term management strategy planning for major telecommunications carriers and new business planning in communications and cross-border, both B2B and B2C. In September 2020, he founded Inflex Co., Ltd., which supports corporate innovation by co-creating businesses with influencers, in order to solve the difficulty of creating businesses that capture consumer opinions in the B2C field.
■14:00-14:40
Introduction) What is the “brand personality” that is essential for marketing in a new era?
1) Why doesn’t “branding” always work?
2) How to draw, utilize, and measure “brand personality”
3) Changes in marketing and the spread of “branding”
■14:40-15:00 Q&A
[Speaker]
[Image 2
Miwa Oniki
Daiko Co., Ltd. Director Executive Officer Marketing Design
Headquarters Headquarters / Branding Director
After working in the AE team of a food company and a daily necessities company, he established a team specializing in “corporate branding.” Since then, he has supported many companies’ brand communication based on the concept of brand personality. Since then, he has continued to work in an integrated manner, from visualizing corporate intentions (corporate vision and brand development) to promoting activities that create expectations for companies and creating new value that meets those expectations.
[Image 3
Koichi Masuda
Daiko Co., Ltd. 1st Marketing Design Bureau 2nd Planning Group Manager and Mirast Project Leader
After graduating from the Graduate School of Architecture, Faculty of Science and Engineering, Waseda University, joined Daiko Co., Ltd. As a strategic planner, he consistently supports business companies in formulating advertising strategies and product strategies. In 2020, continued consulting activities focused on management strategies of small and medium-sized enterprises as a small and medium-sized business consultant registered with the Minister of Economy, Trade and Industry. Consultant to support listing of venture companies. Expert dispatched by the Tokyo Chamber of Commerce and Industry.
[Image 4
Shotaro Akaya
CEO of INFRECT Co., Ltd.
After graduating from Waseda University’s Faculty of Political Science and Economics in 2017, he joined Accenture’s Strategic Consulting Division as a new graduate. During his time at Accenture, he was involved in more than 20 projects, including medium-term management strategy planning for major telecommunications carriers and new business planning in communications and cross-border, both B2B and B2C. In September 2020, he founded Inflex Co., Ltd., which supports corporate innovation by co-creating businesses with influencers, in order to solve the difficulty of creating businesses that capture consumer opinions in the B2C field.