[Sharp] Launch of Plasmacluster hair brush “Smoome”
*sharp*
Press release: September 5, 2024
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Launch of Plasmacluster hair brush “Smoome”
*Smoothly untangles the tips of your hair and keeps your hair smooth and smooth* Lower row -IB-B1-B (black type) – Upper row from left –W (white type)/-A (blue type)-
Sharp will release the Plasmacluster hair brush “Smoome” -IB-B1-, which uses light force to detangle hair and protect hair from friction damage caused by brushing (*1).
Brushing is a hair care routine that is easy to incorporate into your daily routine in order to cultivate shiny, beautiful hair, but repeated friction can damage the cuticle.
This machine is equipped with a new miniaturized plasma cluster device. Positive and negative ions wrapped in water molecules simultaneously suppress static electricity generated on both the hair and the brush (*2), leaving your hair with a manageable finish that feels nice to the touch.
In addition, we have adopted our unique “Nature Technology” for the pins of the brush. Following the example of sea otters who spend most of their time grooming, the combination of pins of different thicknesses and lengths smoothly untangles hair (*3) and reduces stress on the ends of the hair. It also reduces
The exterior design incorporates a marble color with a natural stone-like texture that harmonizes with your daily life. In addition, it has a compact shape that is easy to put in your bag, so you can use it on the go or whenever you want.
Beauty” will be developed as a new hair care item.
■ Main features
1. Plasmacluster suppresses static electricity between hair and brush, creating a manageable finish.
2. The brush shape is modeled after the hand of a sea otter, allowing smooth brushing to the ends of the hair.
3. The material feels like natural stone and the compact shape makes it easy to use on the go.
*1 Measures the number of split ends and broken hair in hair that has been brushed for the equivalent of two months. Confirmed that it suppresses split ends and hair breakage by approximately 52% compared to general resin brushes.
*2 Compare the difference in the amount of charge on the hair measured after brushing the hair 10 times. General resin brushes are 2.4kV, -IB-B1- is 0.8kV.
*3 Measure the force of passing a brush through tangled hair, and measure the force of combing through untied hair. Confirmed that it can firmly untangle with less force than a general resin brush. * *1 *2 *3 are all based on our research. Effects vary from person to person. ● Plasmacluster logo, Plasmacluster, and Plasmacluster are registered trademarks of Sharp Corporation.
*The information contained in the news release is information as of the date of the press release.
Please note that the content may have changed by the time you view it.
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https://corporate.jp.sharp/news/240905-a.html
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