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Home » Explore » Marketing thinking that circulates “logic” and “imagination” Seminar held on October 16 Marketing Resea rch Association, Inc.

Marketing thinking that circulates “logic” and “imagination” Seminar held on October 16 Marketing Resea rch Association, Inc.

Marketing thinking that circulates “logic” and “imagination” Seminar held on October 16 Marketing Research Association, Inc.
*Marketing Research Association Co., Ltd.*
Press release: September 5, 2024
**
Marketing thinking that circulates “logic” and “imagination” Seminar held on October 16 Marketing Research Association, Inc.
*Marketing Research Association Co., Ltd. will hold an online seminar “Marketing thinking that circulates logic” and “imagination” on October 16, 2024. This seminar is also available as an archived video (for a limited time only). *
Seminar to be held on October 16, 2024: Marketing thinking that circulates “logic” and “imagination”
By thinking concretely from five case studies, you will be able to experience ideas based on logic, imagination, and creativity through collaboration between the two.
We will also provide information useful for product planning and development, sales and product strategy, and changes in marketing thinking due to generative AI.
Why not take this opportunity to once again learn how to think about new product planning and development and product strategy, and by training your two thinking skills, you can use free ideas to realize Shin’s marketing that goes beyond precedent.
Recommended for these people
– People who want to reconsider marketing from both the right and left brain perspectives and apply it in their work.
– Those who want to further enhance their creativity and plan and develop new products
– Those who want to incorporate marketing thinking into their work to make their work more efficient than ever
What you can learn from this seminar
– The importance of “logic” and “imagination” in business processes – The future of marketing can be seen by circulating two ways of thinking. – Key points for thinking freely and giving shape to ideas without being bound by precedents
See details Lecturer:
Hidehiko Sekizawa
Professor Emeritus of Tokyo Keizai University and Idea Consultant After working as a copywriter at Hakuhodo and director of the Hakuhodo Lifestyle Research Institute, he became a professor at Tokyo Keizai University. Currently professor emeritus. Advisor and idea consultant for Hakuhodo DYMP Media Environment Research Institute. He developed his imagination through advertising production, demonstrated the synergistic effect of his logic and imagination at the Lifestyle Research Institute, and taught logic and imagination as a university professor. Has lectured at many specialized seminars on product development, future research, and creativity.
seminar program

* 1. Problems while steadily building up your “logical skills”* “Breaking the stereotype”
1. Are you stuck in the past and unable to think of ideas that break the status quo?
2. Do you only see the external appearance and cannot understand the psychology behind the other person’s words?

* 2. Create big ideas through the cycle of logic and imagination! * -Five points for free thinking>
1. Draw the overall image using your imagination
2. Logic about the vision that has emerged
3. Make detailed parts into concrete images using your “imagination” 4. “Design Thinking” approach to exploring issues using “logic” 5. “Art thinking” that allows you to fully open your “imagination” to create a vision.

* 3. “Logic” and “Imagination” in Marketing *

1. Changing the definition of marketing and “imagination”
2. The 4Ps of marketing, “logic” and “imagination”
3. “Logical power” and “imagination” in each process of marketing work Research/Concept/Product Design/Naming/Catchphrase

* 4. Create a product concept that will be a hit with your logic and imagination!*

1. Can be applied to the food market! Ideas based on “authentic vs. easy” and “tradition vs. departure”
2. Ideas based on “goal vs. play” and “solitude vs. companions” to grasp the psychology
3. Understand the polarization of the market Thinking in terms of “labor saving vs. politeness” and “future vs. tradition”
4.Does the product have a story? Ideas based on “active vs. passive” and “friends vs. solitude”
5. “35,000 Days of Adventure” model to understand the elderly market

* 5. “Logical information” and “image information” that can be immediately used in marketing operations *

1. How to analyze external text and video materials to expand your image. 2. Summarize the information obtained in face-to-face meetings using logic and images
3. Pick up hints for tomorrow from the unconscious images inside you 4. Logical Kanji/Hiragana/Katakana that expands your imagination 5. “Image information” essential in the video era/Imagination necessary to handle images
6. “Logical power” and “imagination” of generative AI/Logic and images born from large amounts of data

* 6. Thinking required of future marketers * Event overview
Date and time: October 16, 2024 (Wednesday) 13:00~16:00
Holding method: Online seminar
Tuition fee: 27,500 yen (tax included) per person

See details

Sponsoring company: Marketing Research Association, Inc.
Since its establishment in 1960, the Marketing Research Association has been developing human resources and organizations with a marketing orientation, and creating systems to continue to be chosen by customers.We provide “marketing support,” “strengthening BtoC sales capabilities,” and “strengthening BtoB sales capabilities.” Focusing on these three areas, we provide support through a variety of methods, including public seminars, in-house training, and consulting. The above seminars can also be held as in-house training. Please feel free to contact us.

* 【Company Profile】*
Marketing Research Association Co., Ltd.
COSMIC BLDG 2F, 1-2-8 Shiba Daimon, Minato-ku, Tokyo 105-0012 Representative Director: Shingo Hirabayashi
Business content: Educational training business, marketing research business, consulting business, public seminar business, planning and production business
Established: 1962
https://www.marken.co.jp/







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