Kao Corporation (News Release)
New release of “Laurier Happy Bare Skin Mochi Fuwa Fit”
The goal was to create a fit that moves like a low-resilience pillow. Achieves absorbency comparable to that of a night napkin*1
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Kao Corporation (President: Yoshihiro Hasebe) will launch the new “Laurier Happy Bare Skin Mochi Fuwa Fit” on September 28, 2024. With a “mochi fluffy cushion” that fits freely around your body and a “V-shaped fit” that fits snugly between your buttocks, it’s easy to wear, prevents leakage, and keeps your skin smooth even on busy days. “Laurier” will continue to support women’s menstrual problems and anxieties and make proposals to improve the environment surrounding menstrual phenomena.
*1 Comparison with our company “Block 300 until Laurier Morning” [Image 1
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Therefore, we are launching the new Laurier Happy Bare Skin Mochi Fuwa Fit, which is both gentle on the skin and prevents leakage. Like a “low-resilience pillow,” the “soft and fluffy cushion” in the center of the napkin is designed to return to its original shape as you move even if it sinks, and it fits freely to your body even when you move a lot. It firmly prevents leakage and achieves absorbency comparable to that of a night napkin*1. In addition, the rear part has a “V-shaped fit” that fits snugly between the buttocks and covers less area, reducing friction and stuffiness on the skin and making it less stiff. Even if it comes out, it absorbs instantly, is not sticky, and keeps your skin dry even on heavy days.
*1 Comparison with our company “Block 300 until Laurier Morning” 2. Product name/Contents/Price
[Table 2: https://prtimes.jp/data/corp/70897/table/430_1_35c91ae86d974dfd461c36fc10700752.jpg ]
*Manufacturer’s suggested retail price is not set.
3. Release date/region
September 28, 2024/Nationwide
4. Product features
A new sensation of “Mochifuwa Cushion” and “V-shaped fit” fit tightly into the gap.
Keeps your skin dry even on busy days and prevents leakage
● The soft and fluffy cushion fits your body freely. Feels soft on the skin ● V-shaped fit fits perfectly between the buttocks. The back is also less stiff ● Even if it comes out, it absorbs instantly, it doesn’t get sticky, and your skin stays dry even on heavy days.
● Absorbency equivalent to a night napkin*1
● Unscented
*1 Comparison with our company “Block 300 until Laurier Morning” [Image 3
(Related information) About the napkin supplies project “Laurier in the workplace”
As part of our activities to improve the environment surrounding menstrual phenomena, Laurier is working on the “Laurier in the Workplace” project to make napkins a staple so that you can work with peace of mind even if you suddenly get your period. As part of the welfare program, having napkins in the bathroom as supplies like toilet paper might eliminate one unnecessary worry and allow you to work with peace of mind. Through these activities, Laurier aims to eliminate the problems associated with menstruation and create an environment where women can enjoy their periods as comfortably as possible.
Laurier special page at work
https://www.kao.co.jp/laurier/project/shokuba/
[Image 4
Kao has set the vision of its medium-term management plan “K27” as “protecting future lives,” and is working to solve social issues through the “Global Sharp Top” business, which is a unique presence indispensable to everyone in the world. We will continue to
contribute.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000430.000070897.html