[Vitabrid Japan Co., Ltd.] Japan’s first* hair iron “Silky Salon Pro”, which gets better texture the more you use it, will be available from September 5th
*Vitabrid Japan Co., Ltd.*
Press release: September 5, 2024
**
“Silky Salon Pro”, Japan’s first hair iron that gets better texture the more you use it, will be available from September 5th
Developed using cutting-edge technology from Vitabrid Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Hiroshi Otsuka), which celebrated its 10th anniversary.*
Japan’s first* authentic hair iron “Silky Salon Pro”*, which improves the texture the more you use it*, will be available for pre-order from Thursday, September 5, 2024*
I will do it.
Achieve a “moisturized and glossy texture” that feels like you’ve just returned from the salon
* “I end up damaging my hair by styling it to make it look beautiful” * To solve this problem, we have developed a 2-way iron that minimizes damage to your hair and allows you to straighten and curl your hair with just one iron.
* The more you use it, the better the texture will be, giving you “luscious, shiny hair” that looks like you just returned from the salon.*
By doing this, we aim to ensure that your hair stays beautiful not only today, but also tomorrow and a year from now.
Appeared on the large-scale Youtube program “Nontitle Special Edition”!
https://www.youtube.com/watch?v=QBmjDfgPOaI
“Silky Salon” will be featured in the extremely popular * YouTuber Hikaru and Emilynn*’s entrepreneurial training reality show* “Nontitle Special Edition”*.
Introducing “Pro”.
The smooth and glossy hair finish that surprised Nontitle members is attracting attention in the industry.
3 features of “Silky Salon Pro” that improves the texture the more you use it The secret to texture care is our uniquely developed mineral moisture plate. ・Suppress steam explosions
・Heat with far infrared rays
・Does not crush the cuticle
A plate with three functions will make your hair supple and shiny the more you use it.
Prevents “steam explosion” that causes hair damage
Normally, if you spray water on a hot iron plate, it will make a “sizzling” sound and a “steam explosion” will occur.*
This product has a smooth water-retaining film that resists
evaporation even at high temperatures, so it protects your hair’s moisture*.
Efficiently warms with far infrared heat
Far-infrared heat from a mineral care heater derived from natural ores acts inside the hair and efficiently warms it.
This * prevents the surface from becoming dry and gives you shiny hair *. Does not crush the cuticle
By using a soft press cushion that sinks into the plate when hair is pinched, it catches hair without crushing the cuticle. *
Gently and firmly stretches out your curls without making them fall out. * Trial monitors repeatedly expressed their satisfaction.
Thorough pursuit of ease of use
We pursued a design that is easy to use even with a 2-way iron, so you can easily enjoy a variety of styling.
Hair oils recommended for use with Silky Salon Pro are also available. * Silky Salon Damage Protect Oil*
The texture repair oil that uses the heat of a hair iron to maintain your style and treat damage will be on sale from mid-October. In addition to applying oil before ironing to maintain the finish after setting for a long time, the heat-reactive ingredients* repair the cuticle and create a smooth texture.
*γ-docosalactone, meadowfoam-δ-lactone
Product overview
Product name: Silky Salon Pro (2WAY IRON 32mm)
Suggested retail price: 45,000 yen (tax included)
Release date: Advance reservations will be released from Thursday, September 5, 2024
Body size: Approximately 52.6 (width) x 75.2 (depth) x 326 (length) mm Set temperature: 5 levels (120, 140, 160, 180, 200℃)
Power consumption: Approximately 90W
Product name: Silky Salon Damage Protect Oil
Capacity: 50mL
Regular price: 4,400 yen (tax included)
Release date: Release starts from mid-October 2024
[Ingredients]
Caprylic/capric triglyceride, sunflower seed oil, octyldodecanol, squalane, coconut alkyl (caprylic/capric), isostearoyl hydrolyzed silk, isostearoyl hydrolyzed collagen, argania spinosa kernel oil, tetrahexyl decanoic acid Ascorbyl, meadowfoam-δ-lactone,
gamma-docosalactone, isostearic acid, meadowfoam oil, Inula crismoid flower/leaf extract, sunflower seed extract, jojoba seed oil, camellia seed oil, shea butter, rose canina fruit oil, grapes. Seed oil, Opuntia ficus indica seed oil, baobab seed oil, apricot kernel oil, evening primrose oil, sclerocaria birea seed oil, chamomile flower extract, purple root extract, tocopherol, hydrogenated cocoglyceryl, tocopherol acetate, fragrance
[How to apply for the product]
Silky Salon Pro (2WAY IRON 32mm), Silky Salon Damage Protect To order oil, please follow the steps below.
■Click here to order online https://vitabrid.co.jp/cp/sp/iron/re0101sp/ ■Orders by phone: 0120-12-5555 (available 24 hours a day, 7 days a week)
*About Vitabrid Japan*
Vitabrid Japan Co., Ltd. is a company that develops and provides products and services that “expand tomorrow’s possibilities.” For example, “VitabridC”, a powder that provides a long-lasting vitamin C (*1) pack, is made possible by a special technology that has been selected as one of the world’s eight most promising technologies (*2), and has received praise and awards in various fields. “Terminaria First”, a food with functional claims, has become the No. 1 seller in Japan (*3) in the diet market. We place emphasis on matching, aiming for the optimum rather than the maximum, and value the D2C format (mail order), which allows us to contact customers directly. *1 Skin conditioning ingredients
*2 2001 MRS Highlight Innovations
*3 Sales and share in 2022 Source: “H.B Foods Marketing Handbook 2024 No.1 Function-Oriented Food Edition” (Fuji Keizai)
【Company Profile】
Company name: Vitabrid Japan Co., Ltd.
Address: Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo
Established: April 2014
Representative: Hiroshi Otsuka
Business content: Life technology related business (health/beauty, etc.), business development of direct marketing business
URL: https://vitabrid.co.jp/
-Customer inquiries-
Toll-free number 0120-987-861
Reception hours: 9:00 – 18:00