[Japan L’Oréal Co., Ltd.] [YSL BEAUTY] Asia ambassador Sho Hirano appears. “YSL Love Shine Candy Glow
Balm” new visual released! It also appears in the first*¹ store visual for Japanese people.
*Japan L’Oreal Co., Ltd.*
Press release: September 6, 2024
**
[YSL BEAUTY] Asia Ambassador Sho Hirano appears. “YSL Love Shine Candy Glow Balm” new visual released! It also appears in the first*¹ store visual for Japanese people.
*[On sale nationwide from today] The brand’s first lip balm. Six blood-colored nude colors that give you a “raw glow” that gradually oozes out. *
YSL Loveshine Candy Glow starring Yves Saint Laurent Beaute Asia Ambassador Sho Hirano
Balm” new visual will be released on September 6th. It is also displayed visually in stores.
* YSL LOVESHINE CANDY GLOW *
* YSL Loveshine Candy Glow Balm *
* 6 colors in total | Price including tax: 4,950 yen each *
* Nationwide release on Friday, September 6, 2024 *
* https://www.yslb.jp/product/loveshine-lip-collection.html*
YSL Loveshine Candy Glow starring Yves Saint Laurent Beaute Asia Ambassador Sho Hirano
Balm” new visual will be released on September 6th.
It will also be featured in visuals at stores nationwide, the first*¹ for Japanese people to do so.
“YSL Loveshine Candy Glow Balm” is YSL’s first ever lip balm. Approximately 85% of the prescription is care ingredients*². Like melting butter, it oozes out a “raw luster” and a rosy complexion. And the iconic packaging sparkles in shiny pink with a modern and playful mood.
In the visual, she is wearing “YSL Loveshine Candy Glow Balm”. Focusing on Hirano’s provocative and “BAD BOY” mood that shines in a pink and catchy worldview.
The color used by Hirano is 1B in the main visual.
I used 44B for other visuals.
– * YSL Loveshine Candy Glow Balm 1B *
“NO.1B Pink Sunrise”
is a tone-up balm that naturally adjusts the color of your lips and tones them up*³
A transparent pink shade that leads to pure, baby-like lips.
* YSL Loveshine Candy Glow Balm 44B*
“NO.44 Nude Lavaliere” is a milky and soft color that is a mixture of pink and white. A creamy pink that can be used for any occasion.
1: In Yves Saint Laurent Beaute
2: Skin conditioning ingredients, moisturizing ingredients
3: Depends on makeup effect
– *Image movie*
https://youtu.be/KxxJUlszgSQ
*
“I thought it was good from the moment I put it on.It feels moisturizing and moisturizing, and I think it’s a balm that you’ll want to apply over and over again.The formula is 98% naturally derived, and about 85% lip care ingredients.The moment you put it on. In my experience, it feels like it stays moisturized even when I wear it all day.It’s cute, yet has an edge to it, and I really like the cool packaging. ” *
Yves Saint Laurent Beaute Asia Ambassador Sho Hirano
– * Makeup items used *
・YSL Loveshine Candy Glow Balm 1B/44B
**Main visual uses 1B
・Ankle de Paul Cushion N NO.30
・All Hours Concealer MN1/LC5
・All Hours Hyper Pressed Powder Universal/3
・All Hours Hyper Bronzer 02
・Pure Shot Serum in Stick
・Pure Shot Hydra Essence Lotion
・Pure Shot Rich Cream
・Couture mini clutch NO.710
・Eyebrow Pencil Y No.4
– points
Without adding too much makeup, create a cool base with matte shadows around the eyes and highlights on the cheeks, and add a touch of sexiness with the subtle flush and freshness of the lips.
The key is to give the lips a three-dimensional look by adding volume to the center of the lips, without edging them or applying too much to the corners of the mouth.
– Making movie
https://youtu.be/BJaBpjNFb2U
The long-awaited YSL first lip balm “YSL Loveshine Candy Glow Balm” is now available.
– *YSL LOVESHINE CANDY GLOW*
“Queen of Shinelip”
Yves Saint Laurent has been the creator of many iconic lips for a long time. In the spring of 2024, a new franchise “YSL LOVESHINE” will be born. “YSL Love Shine Lipstick”, as its name suggests, brightens women all over the world.
It has become an iconic lip with an overwhelming presence that everyone has fallen in love with.
In the Japanese market, it has become the best-selling lip series in YSL history.
It has grown so rapidly that it has become the new “synonym for depaco slips.”
* The long-awaited YSL first lip balm is now available. Melting “tint butter balm*”
The first thing that grabs your attention is its modern and playful mood. Iconic package that sparkles in shiny pink.
High moisturizing power and care effect with approximately 85% skin care ingredients.
Like melting butter, it oozes out a “raw luster” and a rosy complexion. Contains everything that makeup lovers desire.
The first lip balm created by lip expert Yves Saint Laurent is here.
The “raw luster” of the mucous membranes that oozes out from the inside, containing moisture.
Blends into any skin tone, whether without makeup or with full makeup. A mucous membrane-like luster that impersonates your own lips. Enhance your lips in the most natural way
Creates a plump and dense voluminous feel.
Proprietary “Rosy Glow Pigment*¹” creates a complexion that will make your lips flush.
Successfully realized conventional pH technology with a pigment close to the natural color of lips.
This allows for personalized,
Produces a lively complexion that makes the lips themselves blush. By reducing the saturation, all colors blend in seamlessly.
An exquisite blood-colored color created to brighten even your skin tone. Achieve a trendy and fashionable look with just one coat
A lineup of 6 chic colors that are typical of YSL.
Approximately 85% are care ingredients and 98% are naturally derived. High moisturizing power and care effect that lasts even after you take it off. Passion fruit oil has excellent water retention properties and keeps lips moisturized and plump,
Fig extract protects from dryness and roughness.
Highly moisturizing jojoba butter and shea butter wrap your lips in plenty of moisture.
It adheres perfectly with a melt-in-your-mouth feel.
Prevents moisture evaporation on the surface and protects your lips from dryness all day long.
*¹ Red 223 (coloring ingredient)
*² Moisturizing ingredients, skin conditioning ingredients
It has a “raw” shine that oozes out as if it contains moisture, and a blood-colored nude color that melts into your lips.
Contains two types of butter*¹ and fruit extract*² to leave your lips feeling soft and plump all day*³.
◆Product features
* 1. “Raw” gloss that looks like it’s covered in humidity *⁴* A moisturizing gloss that feels like wrapping your lips in a veil of moisture. Because it has a soft “raw” shine that gradually oozes out, you can use it without makeup even without any makeup.
* 2. Bloody nude color with low saturation *
A blood-colored color with reduced saturation that makes even your skin look bright and beautiful.
Contains a unique Rosy Glow Pigment*⁵ that is close to the natural color of your lips, bringing out the flushed color of your lips that suits each individual.
* 3. Approximately 85% care ingredients*⁶ For soft and plump lips* Contains two types of butter with excellent care effects*¹ and fruit extracts derived from passion fruit and figs*².
With a melting texture that melts into your lips like butter, it moisturizes and protects your lips all day*. Non-sticky, comfortable feel. For plump and dense lips.
*¹ Shea butter, jojoba butter (moisturizing ingredients)
*² Passionflower seed oil, fig fruit extract (skin conditioning ingredients) *³ YSL research. There are individual differences
*⁴ Due to makeup effect
– Birth of Tone Up Balm
1B
PINK SUNRISE
See-through pink that brings out the transparency
Naturally adjusts the color of your lips and tones them up*¹. A transparent pink shade that leads to pure, baby-like lips. Makes dull lips look natural,
Contains “CC pigment*²” that upgrades the color of the lips that you use later. By preparing it as a base,
It also brings out the color of beige lips and gloss.
¹ Depending on the makeup effect ² Red 104 (1), Yellow 4 (make-up ingredients) – Color lineup
44B
NUDE LAVALLIÈRE
Baby-like creamy muted pink
3B
ROSEWOOD BLUSH
Apricot coral with muted tones
5B
NUDE CRUSH
deep berry wine
6B
BROWN NUDE
soft nuance brown
7B
NUDE PLEASURE
calm reddish nude
-PACK DESIGN
Dress it up with a shiny pink body and a sheer pink ring that shines like jewelry.
The packaging is so iconic that it captures the hearts of lip lovers. * YSL LOVESHINE CANDY GLOW *
* YSL Loveshine Candy Glow Balm *
* 6 colors in total | Price including tax: 4,950 yen each *
* Nationwide release on Friday, September 6, 2024 *
[Customer inquiries]
Yves Saint Laurent Beaute
Toll-free number: 0120-526-333
Official online boutique: https://www.yslb.jp/