[Puma Japan Co., Ltd.]
Kaoru Mitoma is passionate about the game, and Ritsu Doan does sit-ups at the laundromat! ? A must-see campaign movie depicting Haruna Kawaguchi’s “everyday life”!
*Puma Japan Co., Ltd.*
Press release: September 6, 2024
**
Kaoru Mitoma is passionate about the game, and Ritsu Doan does sit-ups at the laundromat! ? A must-see campaign movie depicting Haruna Kawaguchi’s “everyday life”!
*“FOREVER.ONE-LINE.” campaign starts from Friday, September 6th* puma
Japan Co., Ltd. (Head office location: Shinagawa-ku, Tokyo) is inspired by the tracksuit “T7″, which is beloved as PUMA’s signature apparel, and has updated it with a modern style.
The “ONE-LINE” collection campaign will start on Friday, September 6, 2024. This campaign is based on the theme of “FOREVER.ONE-LINE.” and features “CORE” that can be worn for any occasion.
HERITAGE” collection and the “TRN” collection, which embodies PUMA’s underlying philosophy of “fusing fashion and performance.”
EDGE (Train)
In addition to sequentially releasing the “Edge” collection, campaign visuals and movies starring PUMA family members Haruna Kawaguchi, Kaoru Mitoma, and Ritsu Doan will be released on a special page.
Special page URL: https://jp.puma.com/jp/ja/one-line/one-line-Special page * [About the campaign movie based on the concept of “REALITY”] * The campaign movie to be unveiled this time is based on the concept of “REALITY” and depicts a “frame of daily life” of Mr. Kawaguchi, Mr. Mitoma, and Mr. Doan. Through all four types of movies, “PUMA ONE-LINE” collection expresses how it fits naturally into everyday life, and is stylish and functional. “PUMA” worn by three people Also pay attention to the coordination of ONE-LINE.
* ■Mr. Kawaguchi had an incident during training! ? There is also a playful side in the elevator… *
TRN
In the training episode wearing EDGE, Mr. Kawaguchi almost drops his smartphone while training at the gym, but in the scene where he catches it at his feet and touches the person who was training next to him, Mr. Kawaguchi’s natural demeanor makes it look friendly. It depicts a simple side. Also, CORE
In the elevator version wearing HERITAGE, Mr. Kawaguchi is shown checking his fashion in the mirror inside the elevator. Also pay attention to Kawaguchi’s adorable performance as she looks embarrassed as she doesn’t notice the passengers who have stopped on the floor and boarded the train.
* ■Pay attention to the expression on Mitoma’s face as he is absorbed in the game like a child! *
It depicts Mitoma being engrossed in a soccer board game and feeling frustrated when his opponent scores a point. The movie shows Mitoma’s more human side, with his child-like expressions of enthusiasm for the game and his comical acting.
* ■Doan secretly does abs at the coin laundry! ? Acting like an actor * Doan secretly trains while waiting for the laundry inside the laundromat. He is noticed by other customers while doing sit-ups, and then leaves the laundromat with a nonchalant expression as if nothing happened. Doan acts like an actor. He also showed off his full-fledged acting to the point where he even praised himself during filming, saying, “It’s delicious!”
* [About PUMA ONE-LINE Collection] *
PUMA
The ONE-LINE collection is characterized by a common design featuring PUMA’s signature single line (ONE-LINE). “CORE” is a collection that connects beyond “Daily”
“TRN” is a collection that embodies PUMA’s underlying philosophy of “HERITAGE” and “fusion of fashion and performance.”
This collection includes two items: EDGE (Train Edge).
■CORE HERITAGE
This collection inherits the T7 ONE-LINE design, which symbolizes PUMA’s heritage, and has been arranged in a modern style. Just like the iconic ONE-LINE, which is sometimes straight, sometimes curves freely, and moves lightly and powerfully, we offer styles that can be worn in any occasion for those who continue to enjoy their everyday lives. This time’s items include items that are perfect for the fall/winter season, such as rich and bold items with jacquard monograms based on cat motifs, and reversible jackets.
■TRN EDGE
This collection can be worn stylishly while training or going to and from the gym. Introducing products equipped with “dryCELL” technology, which has excellent sweat absorption and quick drying properties. While pursuing a healthy and active lifestyle, the unique leopard print design is eye-catching and unique.
“CORE HERITAGE” and “TRN EDGE” are available at the PUMA store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Odaiba, PUMA Store Fujimi, PUMA Store Kyoto, PUMA Store Sapporo Factory, PUMA Store Fukuoka, PUMA Store Sapporo Tokyu, PUMA Official Online Store ( https://jp.puma.com/ ), PUMA
The app will be sold at some stores. For stores that carry PUMA products, please check the website of each store.
*Some products available may differ depending on the store.
-Product details-
[CORE HERITAGE]
Product name: CORE HERITAGE woven lined track jacket
Suggested retail price: 12,100 yen (tax included)
Product number: 683581
Color: 01/64
Product name: CORE HERITAGE MX LS T-shirt
Suggested retail price: 5,390 yen (tax included)
Product number: 683583
Color: 01/65/87
Product name: CORE HERITAGE denim-like knit pants
Suggested retail price: 8,250 yen (tax included)
Product number: 683589
Color: 01/06/24
Product name: CORE HERITAGE MX
long dress
Suggested retail price: 8,800 yen (tax included)
Product number: 683592
Color: 01/64
Product name: CORE HERITAGE denim-like knit skirt
Suggested retail price: 7,700 yen (tax included)
Product number: 683604
Color: 06/24
Product name: TRN EDGE PERFORMANCE
hoodie
Suggested retail price: 9,680 yen (tax included)
Product number: 526103
Color: 01/68/70
Product name: TRN EDGE PERFORMANCE pants
Suggested retail price: 7,700 yen (tax included)
Product number: 526104
Color: 01/68
Product name: STANDARAD LS T-shirt
Suggested retail price: 3,630 yen (tax included)
Product number: 525182
Color: 01/02/07
Product name: TRN EDGE PERFORMANCE hoodie
Suggested retail price: 9,680 yen (tax included)
Product number: 526097
Color: 01/68/70
Product Name: Basic Mid Support Sports Bra Top AOP
Suggested retail price: 4,950 yen (tax included)
Product number: 526201
Color: 01/65
Product name: TRN EDGE tights
Suggested retail price: 7,150 yen (tax included)
Product number: 526102
Color: 01/65
[About PUMA]
PUMA is a leading global sports brand that designs, develops, sells and markets footwear, apparel and accessories. For 75 years, we have been accelerating the development of sports and culture through product development for athletes who want to be the fastest. Currently, we offer products for each sport in categories such as football, running, training, basketball, golf, and motorsports, as well as lifestyle products inspired by each sport.
Additionally, through collaborations with famous designers and brands, we are working to spread the wonders of sports into the fashion and street culture scenes. Puma Group includes Puma, Cobra Golf, Stichd It owns various brands and is headquartered in Herzogenaurach, Germany. We operate in over 120 countries and have approximately 20,000 customers worldwide.
We have 1,000 employees. For more information, please visit
https://jp.puma.com.
[Reader inquiries]
PUMA Customer Service Tel: 0120-125-150