Cupcake and biscuit shop “Fairy Cake Fair”
Gransta Tokyo store will reopen on September 13th (Friday)! New products lined up in Gransta Tokyo Patisserie Zone inside Tokyo Station, the birthplace of Tokyo Station
*Contemporary Planning Center (CPCenter)*
Press release: September 6, 2024
**
Cupcake and biscuit shop “Fairy Cake Fair”
Gransta Tokyo store will reopen on September 13th (Friday)! New products lined up in Gransta Tokyo Patisserie Zone inside Tokyo Station, the birthplace of Tokyo Station
*Limited edition of the extremely fruity “Baked Lemon Cake”! Newly released biscuit tins and financier cupcakes*
The cupcake and biscuit shop “Fairy Cake Fair” will open “Fairy Cake Fair” on Friday, September 13, 2024.
We will reopen the Grandsta Tokyo store. We have resumed operations in the Gin no Suzu area on the 1st basement floor of Tokyo Station, and we will be welcoming customers to the patisserie zone in the new Grandsta Tokyo.
To commemorate the grand opening, in addition to the release of new products, we will also be offering exclusive products for Gransta Tokyo store and coupons exclusive to LINE friends. We look forward to your visit.
[Store information]
・Store name: Fairy Cake Fair Gransta Tokyo store
・Opening date: Friday, September 13, 2024 10:00 a.m.
・Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo, JR Tokyo Station Yaesu Underground Central Exit Ticket Gate (Gran no Suzu Area, Tokyo Station, B1F)
・Telephone number: 03-3211-0055 <#>
・Business hours: Weekdays and Saturdays 8:00-22:00 / Sundays and holidays 8:00-21:00
◆ Responding to the diverse gift scene of Tokyo Station with a new worldview and changing needs
“Fairy Cake Fair” is a brand that was born in 2007 with the opening of Gransta Tokyo as Tokyo Station’s only original Western
confectionery business. At Tokyo Station, a place where a wide variety of people come and go, there are various gift-giving scenes, including families, students, tourists, and office workers. Fairy Cake Fair will continue to develop products that express a new worldview in response to changing gift needs with the times, while valuing our past history and aspirations.
◆ Introducing a new sweets gift that is comfortable to give as a gift or for yourself!
At the store, we offer ordered sweets such as “*Fairy Cream Witch*”, which is also popular online, “*God’s Mischievous Cat Cookie Can*”, and the standard “*
Baked cupcake*
Focusing on our main products, we offer baked goods that are perfect for gifts, such as small gifts for thank you or return gifts, and souvenirs and presents for the places you visit. We offer a wide variety of heart-warming handmade sweets that are perfect as gifts or treats for yourself, and meet the diverse needs of everyone visiting Tokyo Station.
The newly released products include “*FF biscuits can*”, which adds excitement to everyday moments, and “*FF biscuits can*”, which is particular about the deliciousness of freshly baked products. Burnt butter financier cupcake*
”, as well as “*Baked Lemon Cake*”, which is an extremely fruity version of the most popular baked cupcake, which is available exclusively at Gransta Tokyo.
” for sale.
Additionally, we will be updating our shopping bags and gift wrapping. Along with the new product packaging, Hisae Maeda created the illustrations, and graphic designer Minami Fukuoka provided the art direction.
The delicate and poetic illustrations allow you to feel the joy of giving and the warmth of that moment, and depict a somewhat nostalgic and gentle world, as if quietly telling a “sweet journey through memories.”
* [New product lineup] *
◆ Newly released “FF biscuits can” Enjoy time with your family or a luxurious time for adults.
Two new biscuit tins will be introduced at Fairy Cake Fair in response to customer requests for “I want a biscuit tin that is perfect as a gift.” This biscuit tin was born from Fairy Cake Fair’s philosophy of “handmade products that make the most of the best possible
materials,” and we created this biscuit tin with the hope that it will encourage communication and make life more enjoyable.
『FF biscuits』
There are two types of “can”. We have an assortment of 4 types of carefully selected biscuits that match the concept, including cute dove-shaped fermented butter biscuits and rich earl gray flavored biscuits. Whether it’s a warm moment with your family, chatting with friends, or just some quiet time for yourself. We provide the perfect taste for each moment.
■“FF biscuits can [memories] Treasure of memories can” 2,200 yen * “Family Fun – Have a fun time with your family” *
These biscuit tins are made with the image of a time when the whole family can enjoy eating together. The package design was designed by Hisae Maeda with the theme of “Memories of precious childhood treasures.” A leaf with morning dew on it, a beautiful stone or twig that you picked up, an imitation piece of jewelry, a longing for the tea that adults drink, a piece of the story you read yesterday… The image is a can that can be used to store precious memories that will remain in the hearts of both adults and children.
The “Memory Treasure Tin”, which gives you a warm feeling just like the small treasures that a child collects with care, is packed with four types of biscuits that the whole family can enjoy. The
deliciousness that will make everyone smile and the design that conveys a gentle feeling will brighten up your special time.
* ・Fermented butter pigeon biscuits*
A biscuit filled with fermented butter that has a crunchy and fragrant texture. You can simply enjoy the rich flavor and richness of butter.
*・Dearman butter biscuit*
A rich biscuit with the deep richness of fermented butter, refined and subdued sweetness, and crispy texture. The sugar sprinkled on the surface sparkles like a diamond.
* ・Chocolate chip cacao biscuits*
A rich chocolate chip biscuit with the richness and aroma of cacao. It has a firm texture and you can enjoy the rich chocolate taste with every bite.
* ・Premium vanilla biscuit*
A fluffy biscuit with a sweet vanilla scent intertwined with the rich richness and flavor of fermented butter. A luxurious biscuit that melts in your mouth.
■“FF biscuits can [tea time] Tea time door can” 2,200 yen
* “Friends Favorite – What you like with your friends” *
This biscuit tin was created with the image of a variety of people spending a rich time together surrounded by biscuits. Hisae Maeda expresses memories and time with the theme of a slightly mysterious tea time. The elegant and fantastic design speaks quietly and softly, just like the children’s literature that everyone remembers, where the fun tea time chatter transcends time and space and makes those moments feel like treasures.
A rich “tea time door can” for adults, where friends can gather and enjoy a relaxing time. Four types of biscuits made with carefully selected ingredients such as Setouchi lemon and Earl Grey, and elegant flavors will brighten up your special time. Perfect as a gift for gourmets, or as a reward for yourself who work hard.
*・Lemon icing biscuits*
A refreshing piece of lemon icing made with plenty of Setouchi lemon juice, with a crunchy aroma and a sweet and sour taste. The rich richness and aroma of fermented butter stand out.
*・Dearman butter biscuit*
A rich biscuit with the deep richness of fermented butter, refined and subdued sweetness, and crispy texture. The sugar sprinkled on the surface sparkles like a diamond.
* ・Chocolate chip cacao biscuits*
A rich chocolate chip biscuit with the richness and aroma of cacao. It has a firm texture and you can enjoy the rich chocolate taste with every bite.
* ・Milk tea raisin biscuits*
Milk tea extracted with Earl Gray is mixed into biscuits. A milk tea biscuit with the natural sweetness of grapes and concentrated Karen’s raisins.
◆ Crunchy on the outside, soft and smooth on the inside. Freshly baked financier that will melt your heart*
■“Burnt butter financier cupcake” * 4 pieces 1,080 yen / 8 pieces 2,160 yen / 12 pieces 3,240 yen *
4 pieces 1,080 yen
8 pieces 2,160 yen
12 pieces 3,240 yen
Introducing the new bite-sized “Financier Cupcake”, which is made with “scorched butter” made by slowly pasteurizing fermented butter from Normandy, France, and baked to a fragrant and moist texture. The almond powder mixed into the dough and the mellow taste of burnt fermented butter harmonize in a well-balanced manner. We are particular about the deliciousness of our products. The more you chew, the richer, sweeter flavor will spread throughout your mouth.
Each financier is individually wrapped and set in a sweets box with a dreamy, romantic illustration by Hisae Maeda in calm colors with a high-quality feel. It’s also perfect as a souvenir to take to your destination.
◆ – Gransta Tokyo store only – Extraordinary fruity lemon cake, 20 pieces per day only
■“Baked lemon cake” 5 pieces 1,700 yen
The most popular baked cupcake has evolved! “Baked Lemon Cake” will be released as a limited product at Gransta Tokyo store. Plenty of lemon confit and lemon juice, which bring out the mild sourness and rich aroma of Setouchi lemons, are added to the dough, and each piece is carefully baked to create a gorgeous flavor with a bursting
fruitiness. I finished it.
The fluffy lemon cake has a strong lemon flavor, and the Setouchi lemon-flavored lemon icing adds a refreshing sweet and sour taste. Enjoy a fresh lemon cake that has evolved into an exceptionally fruity flavor.
◆ Opening commemorative campaign
* ■Limited sale of “Ball & Chain and God’s Mischievous Cat Cookie Can Set”! * ・Sales period: September 13, 2024 (Friday) to September 26, 2024 (Thursday) ・Sales price: 7,550 yen
・Bag size: S (gray color is limited to Gransta)
*Limited quantity (Limited number per day)
* ■Get a “5% OFF coupon that can be used on the spot” exclusively for LINE friends! *
fairy cake fair
At the Gransta Tokyo store, customers who follow us on LINE will receive a discount coupon. Implementation period: September 13th (Friday) to September 30th (Monday), valid only once per person.
◆ Introducing a new wrapping bag for everyday use!
We have created a wrapping bag with a cupcake design that symbolizes Fairy Cake Fair. Hisae Maeda’s enchanting and cute illustrations, which have a nice, natural texture and allow you to feel the joy of giving and the warmth of that moment, add a sense of excitement to your precious gift. It is a drawstring style bag that is easy to use on a daily basis, and it is gift wrapped so that you can enjoy it even after receiving it.
* ◆ Materials that will continue to be used in the future * Delivering sweets that make life more enjoyable by making use of their original taste
“Fairy Cake Fair
Gransta Tokyo store plans to regularly introduce seasonal whole cakes and collaboration limited products. We will always strive to provide enjoyable sweets and services that exceed our customers’ expectations, so please look forward to it.
*All prices include tax.
*Periods are subject to change without notice.
【profile】
* ● Hisae Maeda*
Illustrator, artist. Graduated from Tama Art University, Department of Graphic Design. Graduated from Setsu Mode Seminar. His main works include illustrating book covers such as “A Dream of Love” (written by Mieko Kawakami) and “That Cat’s Name is Long” (written by Lee Ju-hye), and “Fairycake”.
Fair” package illustration, Tomoyo Harada’s “Ginga Eki Nikki” music video, etc. In addition to client work, he regularly presents his work as an artist at solo exhibitions. In addition, as a member of the creative unit