[harmony Co., Ltd.]
harmony Co., Ltd., which aims to explore what digital fashion is and build next-generation fashion infrastructure, raises a total of 45 million yen.
*harmony Co., Ltd.*
Press release: September 6, 2024
**
harmony Co., Ltd., which aims to explore what digital fashion is and build next-generation fashion infrastructure, raises a total of 45 million yen.
*harmony Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Atsushi Harashima) is a partner of DRG Fund, Link Capital raised a total of 45 million yen in seed round funding through third-party allotment from Incubate Fund. *
(Corporate site: https://harmonyinc.ai/
* ■Background*
As the Metaverse market is rapidly emerging, centered on Roblox, a new market for fashion worn by avatars is emerging. The digital fashion market is worth approximately $200 million as of 2022, and is expected to rise to $35 billion by 2030 (*).
We believe that with the spread of advanced devices such as AR glasses in the future, digital fashion has the potential to solve social issues such as mass waste faced by the apparel industry. Since this field is already attracting attention overseas, it is necessary to disseminate digital fashion from Japan using a uniquely Japanese approach.
*Market size excluding Roblox and Fortnite. Source: Business Research Insights Digital Fashion
Professional Market Size, Share [2024 To 2030].
* ■Business overview*
harmony provides apparel companies, creators, and users the
opportunity to get started with digital fashion. While developing a marketplace that sells wearable items on the multi-platform Metaverse, we also operate the SNS app “flah”, which allows people to enjoy digital fashion in the real world. In addition, we operate a business that explores the next generation of fashion together by providing information, technology, and sales support for a wide range of people, from those who want to start digital fashion to those who are already involved. In particular, we plan, produce, and sell digital fashion items mainly for Roblox, which has seen a rapid increase in the number of users in Japan in recent years, and VRChat, which already has a certain number of users.
*The screen is under development.
*■Our philosophy*
harmony is a team that explores the next generation of fashion and builds a new fashion infrastructure. Clothes are representative of fashion, a word that means “trend,” but thinking about clothes is nothing but thinking about our human bodies. This is because clothes only become clothes when they are worn by the body. In exploring what digital fashion is, we consider both the human body in the virtual world and the human body in the real world.
And thinking about the body is nothing but thinking about
communication. This is because humans cannot grasp the contours of their own bodies without communicating with others. In other words, harmony is a team that aims to bring about gentle changes in the human body and communication through digital fashion.
* ■Purpose of funding*
With the funds raised this time, we will strengthen our organizational structure, plan, develop, and sell wearable items on multi-platform metaverses such as Roblox and VRChat, and develop and operate a marketplace where items can be purchased. We will continue to do so and aim to expand our business.
* ■Recruitment/Intern information*
We are just at the starting line. I believe that digital fashion is also a field in its infancy. Digital fashion, which is a catalyst for diverse fields, requires not only specific skills but also people who are interested in various fields and can connect them. We are looking forward to applications from those who would like to explore digital fashion and take on the challenge of building next-generation fashion infrastructure together.
Recruitment page
* ■Investor comments*
* DRG Fund: General Partner Ryu Kusakabe*
harmony Co., Ltd. is a startup that aims to become a leading company in the next generation industry of digital fashion.
We are engaged in businesses with promising future potential, such as wearing and purchasing fashion items using AR, and creating fashion items in the metaverse space.
DRG Fund sympathizes with the company’s vision for the future and invested in the company with confidence in its potential to become a company that will open up the next generation of fashion industry. Through this investment, we will work together with our management team and employees to expand our business and provide management support to realize our aspirations.
*Link Capital: Yuki Aono*
The digital fashion field is one of the industries that will grow significantly in the future. I am confident that Harmony is a company that will become a top runner in this field, and I am happy to be able to take on this challenge together.
We will do our best to support the team led by Mr. Harashima in order to realize a free fashion experience for the next generation by removing the barriers between digital spaces and between the real and digital.
* Incubate Fund Co., Ltd.: *
*Representative Partner Paul Mclnerney/Business Development Analyst Yuto Takenouchi*
I joined harmony, a startup that is creating a new fashion
infrastructure called digital fashion, as its first shareholder. Our CEO, Mr. Harashima, graduated from music college’s music composition department, and since then he has been thinking deeply about the way we express ourselves, including working on the social implementation of the Metaverse.
Due to the rapid rise of the Metaverse, the digital fashion market that Harmony targets does not yet have the infrastructure in place, and is still in the stage of forming the market.
Together with Harmony’s management team, we are committed to shaping this market with a desire to have zero impact.
I am very happy to be a member of the harmony team.
* ■harmony representative Atsushi Harashima message*
We are confident and reassuring that together with our three powerful partners, we will be able to materialize our vision into society. However, we believe that we cannot create the next-generation fashion infrastructure that we are aiming for on our own.
We believe that the next generation of fashion infrastructure will be created together with everyone in the apparel industry, as well as all the people who wear clothes. We hope to build this project with all of you who are interested in this release and share our vision. We would be happy if you could pay attention to our future activities. We look forward to the day when we can work together with you on various activities.
*Career*
After graduating from Tokyo College of Music with a major in composition, he took on the role of leading the university’s new campus project, working on campus design and comprehensive software development. From 2020, he will serve as a lecturer in the DX promotion and innovation program at Tokyo College of Music High School, as well as director of video production and web production at creative agency sencr. After that, he worked as a director at spatial computing company MESON, and then founded harmony, Inc.
* ■About harmony Co., Ltd.*
We believe that digital fashion makes communication between people gentler and more respectful. Fashion is an extremely social activity, and at the same time, it is also a key point where various human activities intersect. By adding the power of digital to fashion, humans will not only be able to have a more creative relationship with clothing than ever before, but we will also be able to “wear” expressions other than clothing, such as music and art, on our bodies. It may be. When you wear something, you are trying to convey your feelings to someone. If you could wear anything, what would you like to wear right now?
harmony Co., Ltd. is a team that explores what digital fashion is and builds the next generation fashion infrastructure.
harmony Inc.: https://harmonyinc.ai/
Representative Director and CEO: Atsushi Harashima
Established: June 2023
Location: 106-6116
Roppongi Hills Mori Tower 16F, 6-10-1 Roppongi, Minato-ku, Tokyo