[Arc’teryx] A special laundry space “ReBIRD(TM) HOUSE” will also be available for a limited time in Harajuku from September 20th (Sat) to 29th (Sun)
*Arc’teryx*
Press release: September 6, 2024
**
A special laundry space “ReBIRD(TM) HOUSE” will also be available for a limited time in Harajuku from September 20th (Sat) to 29th (Sun) *MAKE IT LAST – To continue using it with care forever – “GORE-TEX CAMPAIGN 2024” *
We have led the evolution of outdoor products with technological innovations and products that redefined industry common sense. Arc’teryx. We will be holding a “GORE-TEX Campaign” from September 4th to Sunday, September 29th, which will teach you the correct
maintenance methods necessary to ensure that you can use your GORE-TEX apparel products for a longer period of time.
This campaign focuses on “ReCARE(TM)” in Arc’teryx’s sustainability program “ReBIRD(TM),” and aims to improve the functionality of GORE-TEX by performing appropriate maintenance on GORE-TEX apparel products. This is to let you know that you can use it for a longer time if you maintain it.
Proper maintenance is something that can be done easily and safely at home as long as you know the key points. This brand campaign conveys that ensuring the longevity of your GORE-TEX apparel products is the simplest action you can take not only for your customers, but also for the environment.
This time, we have prepared two pieces of content to help deliver this message to as many people as possible.
Special columns related to GORE-TEX products will be published sequentially on the Arc’teryx official website from four perspectives * “ReCARE(TM) STORIES” *
. And a special laundry space * “ReBIRD(TM) HOUSE” * where you can experience the correct maintenance method.
will be open for a limited time in Harajuku for 10 days from Friday, September 20th to Sunday, September 29th, 2024. Through these contents, we will convey to everyone that GORE-TEX products are familiar to us, and that proper maintenance can lead to
sustainability.
“ReBIRD(TM)” is a sustainability program conceived by Arc’teryx. Consisting of three components: “ReCARE(TM)” (care/repair),
“ReGEAR(TM)” (reuse), and “ReCUT(TM)” (upcycle), it uses the power of design to reduce waste and promote circulation. This is an initiative to encourage environmental conservation and reduce the burden on the environment.
* “ReCARE(TM) STORIES” special column released*
People who wear GORE-TE products in harsh natural environments, the ReBIRD(TM) team, Arc’teryx’s maintenance professionals, and GORE-TEX’s latest technology all talk about Arc’teryx and Gore-Tex from their respective perspectives and provide appropriate advice. We will explain the importance of proper maintenance.
* Story 1: Yoshitsugu Kobayashi (Released on September 4th)* A story that unravels the fieldwork of a leading dinosaur researcher and the necessity of Arc’teryx supporting research sites.
*Yoshitsugu Kobayashi*
Professor and deputy director of the Hokkaido University Museum. Vertebrate paleontology researcher.
He graduated summa cum laude from the University of Wyoming’s Department of Geology and Geophysics and received his Ph.D. from Southern Methodist University’s Department of Earth Sciences. He conducts excavations in various parts of the world, including Alaska and Mongolia, and studies the evolution, classification, and ecology of dinosaurs. He has written many books, including “Covered with Dinosaurs – Excavation Sites are Risking Their Lives Today” (Shincho Bunko).
* Story 2: Takahiro Ishizawa (Released on September 4th)*
Guide work, writing mountain climbing maps, search activities using drones, and why Gore-Tex wear is chosen throughout the year
* Takahiro Ishizawa *
As the representative of the mountain guide “IDEHA”, he serves as a mountain guide mainly in Yamagata in the summer, researches and writes “Mountains and Highlands Map Zao” (Shobunsha), and teaches a mountain climbing culture school. In winter, he provides ski guides and telemark skiing instruction mainly in the Gassan area. He is also involved in mountain search operations using Kokoheli using drones, and is working hard to search for missing people in mountainous areas across the country.
* Story 3: Shinsaibashi ReBIRD(TM) Service Counter *
Repair specialist Arc’teryx ReBIRD(TM)
At the service counter, we not only accept repairs and provide emergency assistance on the spot, but also communicate the need for maintenance and how to perform it. What are the common features of long-lasting clothing and whether it can be repaired, as seen by a professional staff member who knows the condition of clothing best (scheduled to be released on September 19th)
* Story 4: Arc’teryx Repair Center *
At the repair center responsible for repairing Arc’teryx Gore-Tex products, we take a closer look at how they are repaired until they function as intended (scheduled to be released on September 19th) * “ReBIRD(TM) HOUSE” POP UP EVENT*
“ReBIRD(TM)” will open for a limited time at UNKNOWN HARAJUKU, an event space in Harajuku.
At the “ReCARE(TM) House”, Arc’teryx expert staff will teach you the correct maintenance methods and wash the products you bring in together.
LAUNDRY” and “GORE-TEX
EXHIBITION” and “ReBIRD(TM)”, an upcycling workshop that creates original name tags using fabric scheduled for disposal.
Proper maintenance extends the life of the product, which ultimately leads to sustainability.
It embodies Arc’teryx’s philosophy of “Durability is the path to sustainability.”
“ReBIRD(TM) HOUSE” image
* Overview of “ReBIRD(TM) HOUSE” *
Date | Friday, September 20, 2024 – Sunday, September 29, 2024 Time | 11:00-19:00 (last entry 18:30)
*Until 18:30 on September 20th (Friday) and 28th (Saturday) Venue | UNKNOWN HARAJUKU
Address | 150-0001 6-5-10 Jingumae, Shibuya-ku, Tokyo [MAP] Participation fee | Free admission
* ■ Overview of “ReCARE(TM) LAUNDRY” laundry experience *
The dedicated staff at the ReBIRD(TM) service counter will teach you how to properly care for your Arc’teryx GORE-TEX apparel products and wash them. With proper care, you can see for yourself how water repellency and other functions can be restored, and you will be able to wash your clothes with peace of mind at home.
Participation fee | Free
Target wear | Arc’teryx GORE-TEX apparel
Holding time | 12:00/14:00/16:00 each day (2 hours each time) Participation target | BIRD CLUB members
How to participate | Advance reservations are required from the special page on the Arc’teryx official website *Reservations are on a first-come, first-served basis
* ■“ReBIRD(TM) Table” upcycling workshop*
An upcycling workshop where products that are unused due to product defects and are scheduled to be discarded are reborn into
one-of-a-kind name tags. We will heat transfer print onto name tags using pre-prepared scrap materials.
Schedule | Friday, September 20, 2024 – Sunday, September 29, 2024 Reception hours | 11:00-18:00
Venue | UNKNOWN HARAJUKU
Participation fee | Free
Participation target | BIRD CLUB members
*This workshop does not require reservations and will be on a first-come, first-served basis. We will guide you in the order of those who line up on the day.
*Depending on the congestion situation, you may have to wait. *The offer will end as soon as the day’s supply runs out.
* ■“GORE-TEX EXHIVISION” overview*
Visitors will be able to experience the latest ePE membranes through exhibits that show the waterproof, windproof, and breathable properties of GORE-TEX product technologies, as well as touching membranes that are usually not directly visible. You can see the structure of the clothing and the background behind Gore-Tex technology, which you cannot know just by looking at the products we sell.
* ■“CONSUMER EVENT” overview*
We are also planning to hold other special events during the exhibition period.
* – “GORE-CARE Talk” to be held on Friday, September 20th from 18:00 to 20:00 * A workshop where you can learn how to wash GORE-TEX products and wash them together. On the day of the event, a talk will be held between Arc’teryx’s full-time staff and Gore Japan LLC to explain the structure that supports the characteristics of GORE-TEX products, as well as introduce the importance of maintenance and washing
procedures.
Reception begins｜19:00
Event start｜19:15-21:15
*Applications will begin on September 6th (Friday) on a special page on the Arc’teryx official website.
* “Night Run & Learn” held on Saturday, September 28th from 18:00 to 20:00 * * “Morning RUN & LAUNDRY” held on Sunday, September 29th from 9:00 to 11:00 * UNKNOWN will be the venue
The course runs approximately 6km from HARAJUKU to Yoyogi Park. On the day, Arc’teryx’s mountain running shoes “SYLAN” and “NORVAN” You can try SL 3 (Norvan). After running with everyone, I went to the “ReBIRD(TM)
Introducing the details of “HOUSE”. For those who wish, it is also possible to experience maintenance of GORE-TEX products.
* ■Details and application for “GORE-TEX CAMPAIGN 2024”*
Special page URL | https://arcteryx.jp/pages/gore-tex_campaign2024
* -The special relationship between Arc’teryx and Gore-Tex-* Arc’teryx’s relationship with GORE began in 1995. Since its founding in 1989, Arc’teryx had never made waterproof/breathable clothing, or even a single piece of apparel.
In 1995, when Arc’teryx wanted to start manufacturing apparel, they came to Gore with an idea that was completely different from traditional Gore-Tex products. The idea was impactful enough to warrant a license to manufacture GORE-TEX apparel, and it was enough to convince Arc’teryx, who had the creative energy to innovate, to see the potential.
“GORE-TEX” which GORE had until then
Arc’teryx’s unconventional design and manufacturing methods had a major influence on GORE.
Click here for details
Arc’teryx was founded in 1989 in Vancouver, British Columbia, Canada. It takes about an hour by car to reach the steep mountain range called “Coast Mountain” that stretches along the Pacific coast. Rock Solid, a garage brand that manufactures and sells climbing gear, started in this city where outdoor activities naturally blend into everyday life. In 1991, “Vapor” made use of thermoformed 3D foam.
At the same time, the company changed its name to ARC’TERYX, based on the motif of Archeopteryx, the first bird to soar in the sky in the history of biological evolution. Products are always designed fromm
Based on the philosophy of “creating from scratch” and based on the technology and experience cultivated in the rich and harsh environment of “Coast Mountain”, we are committed to “design, craftsmanship, and performance” and redefine the common sense of the industry. While continuing to innovate, we continue to lead the evolution of outdoor products by creating the highest quality products that demonstrate the best performance.
* [Contact information] *
Arc’teryx Customer Support Center
https://arcteryx.jp/