[Kinjirushi Wasabi] New frozen condiment series “Japanese mustard” will be released from September 20th (Friday)
*Kinjirushi Co., Ltd.*
Press release: September 6, 2024
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[Kinjirushi Wasabi] New frozen condiment series “Japanese mustard” will be released from September 20th (Friday)
*Processed wasabi manufacturer Kinjirushi Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President: Ryoichi Ishikawa) will launch “Japanese Mustard” as a new lineup of frozen condiments series nationwide from Friday, September 20, 2024. I will. *
Authentic Japanese mustard with a natural flavor. Contains 10 sachets. * ・What is the frozen condiment series? *
Frozen spices that contain the original aroma and flavor of the ingredients using special freezing technology. You can easily enjoy the aroma and flavor of freshly ground and chopped meat. It is supported by customers who love cooking who are particular about authentic taste and customers who are concerned about food additives. Since its release in October 2022, it has been rolled out mainly at co-ops and mass retailers.
Developing a new genre of frozen condiments
See details
・Development background
As the frozen food market continues to expand and sales of the frozen condiment series are also strong, we are considering developing a new product lineup. In a consumer survey, we conducted interviews about the frequency of seasonings they use on a daily basis and their level of satisfaction, and found that there is a demand for mustard as a seasoning that people often eat and are looking for higher quality. has become clear.
Mustard has a market second only to wasabi, ginger, and garlic in the spice market, but there are no quality products such as frozen or refrigerated products in the market, and many consumers do not use additives to improve shelf life. We are now forced to choose a room-temperature tube product that has added Against this background, we have decided to release Japanese mustard as part of our frozen condiment series.
・Product features
– Carefully selected Canadian oriental mustard.
– It is characterized by its sharp spiciness and rich flavor. – Simple formulation with 100% mustard ingredients.
– You can enjoy the natural taste without the viscosity and sourness of room temperature products.
– Each serving (2g) is individually wrapped, so you can use only the amount you need when you need it.
– Individually wrapped for hygienic use.
・Product overview
Product name: Frozen condiment Japanese mustard
Ingredients: Mustard (Canada)
Reference price: 300 yen (tax included)
Standard: (2g x 10 bags) x 10 pieces x 8 cups
JAN: 4967825321054
Storage method: Freezing required (-18℃ or below)
·Company Profile
Trade name: Kinjirushi Co., Ltd.
Representative: Ryoichi Ishikawa, President and CEO
Location: 23F, Natia Park Building, 3-18-1 Sakae, Naka-ku, Nagoya, Aichi Prefecture
Founded: 1929 (Showa 4)
Established: 1952 (Showa 27)
Business details: Manufacture and sales of various seasonings including wasabi, sales of health foods and cosmetics
Capital: 100 million yen
URL: https://www.kinjirushi.co.jp/