Launch of new function “BtoB Targeting” that realizes effective digital advertising distribution in the BtoB domain_UNICORN Co., Ltd. *Adways Co., Ltd.*
Press release: September 6, 2024
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Launch of new function “BtoB Targeting” that realizes effective digital advertising distribution in the BtoB domain_UNICORN Co., Ltd. Adways Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director and President: Yamada)
UNICORN Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Yamada), a subsidiary of Sho (hereinafter referred to as Adways)
Sho (hereinafter referred to as UNICORN) has started offering a new function “BtoB targeting” that utilizes a corporate database provided by an external vendor.
The environment of the current digital marketing market is changing rapidly, such as the “post-cookie era” and “the rise of generative AI,” and even for digital marketing in the BtoB domain, there is a need for optimal ad distribution methods that suit the environment. I am.
In order to respond to such environments and needs, UNICORN has begun offering a new feature, “BtoB Targeting,” which utilizes Japan’s largest corporate database provided by an external vendor.
With “BtoB targeting” provided by UNICORN, in addition to specific industries and occupations, it is possible to specify target company attributes such as the number of employees, sales scale, and whether or not the company is listed on the stock market. You can take a direct approach.
Until now, UNICORN has provided “contextual targeting” in which AI automatically analyzes the title and text content of a web page, and displays advertisements that match the context of the page. By combining this service with the recently launched “BtoB targeting,” it is possible to deliver advertisements that capture the moment to solve corporate marketing issues.
Click here to learn more about “contextual targeting.” Please take a look. https://story.unicorn.inc/n/n0dbdcac19b43
At UNICORN, we will continue to strive to develop services that expand the possibilities of everyone involved in digital marketing through the symbiosis of humans and machines, and by delivering advertisements that are valuable to users, we will contribute to the business growth of all stakeholders involved. I’m coming.
In addition, the Adways Group will respond flexibly to market needs, strive to further expand its services, and realize the development of efficient and practical advertising and marketing services in countries around the world.
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*About UNICORN* https://uni-corn.net/
One of the largest fully automated marketing platforms in Japan, with over 1.2 trillion imps of monthly purchaseable traffic, created to become a benchmark for the digital marketing industry. It predicts the value of impressions in real time, automatically bids at the optimal price for each campaign, and uses a unique fraud detection algorithm to eliminate fraudulent ads. Rich creatives that utilize 3D, AR, and volumetric video, as well as in-game advertising “UNICORN,” which is a native advertisement that blends into the game world.
We also offer a distribution menu that expands the possibilities of digital advertising, such as “In-Game Ad”.
* About UNICORN Co., Ltd. * https://uni-corn.net/
Established in 2013 as a wholly owned subsidiary of Adways with the mission of developing new services in the ad tech field. We provide “UNICORN”, one of the largest fully automated marketing platforms in Japan. In 2021, for the first time in Japan, Apple
Certified as a Search Ads Partner. In 2024, MetricWorks will provide the mobile measurement platform “MetricWorks”
Established a joint venture with Inc.
* About Adways Co., Ltd. * https://www.adways.net/
Established in 2001. Listed on TSE Mothers in 2006 and on the TSE First Section in 2020. Moved to the TSE prime market in 2022. Purpose: “To the whole world, “What is this?
We aim to deliver people who have never seen anything like this before, and realize “profit making” that expands everyone’s potential. ”, we are engaged in cross-disciplinary businesses such as an advertising business that supports comprehensive marketing of apps and the web, an ad platform business that utilizes technology to realize new advertising expressions and maximize advertising effectiveness, a lifestyle business, and a DX business. We are also expanding our business overseas, mainly in Japan and Asia.
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