Future health food marketing seminar will be held on October 17th. Explanation of key points such as trends and laws Marketing Research Association Co., Ltd.
*Marketing Research Association Co., Ltd.*
Press release: September 6, 2024
**
Future health food marketing seminar will be held on October 17th. Explanation of key points such as trends and laws Marketing Research Association Co., Ltd.
*Marketing Research Association Co., Ltd. will be holding an online seminar “The Future of Health Food Marketing” on October 17, 2024. This seminar is also available as an archived video (for a limited time only). *
Future health food marketing seminar to be held on October 17, 2024 In addition to explaining the mechanisms for selling health foods, such as trends, laws, and strategies related to health foods, we also explain the essential concepts for promoting health foods and planning and developing new products.
* Recommended for these people *
– Persons belonging to product planning/development, sales promotion, or marketing-related departments
– Those who want to deepen their understanding of health foods, promote new product development, and review advertising and marketing strategy plans.
– Those who want to deepen their marketing knowledge to
strategically create hit products in the ever-changing health food industry
*What you will gain from this seminar*
– Health food related laws and regulations, trends, and latest information – Marketing strategies that lead to creating hit products in the health food category
– Experts’ thoughts on future health food marketing
See details Lecturer:
Norikazu Watanabe
*Representative Director of Pharmaceutical Affairs Law Marketing Office Co., Ltd. Qualified pharmacist*
After graduating from the Faculty of Pharmacy at Tokyo Pharmaceutical University in 2006, he worked at a CRO company, developing
pharmaceuticals and medical devices, as well as developing and planning and selling supplements. Next, he worked in post-marketing surveillance at GlaxoSmithKline, a major pharmaceutical company. In July 2013, he launched Pharmaceutical Affairs Law Marketing Office Co., Ltd. and became the representative director. As an advisor for foods with functional claims, which started in April 2015, he provides consulting to many large companies, small and medium-sized
enterprises, venture companies, local governments, national
universities, etc. We also hold numerous seminars and lectures on pharmaceutical-related laws and regulations, advertising expressions, etc., which are used for employee education and training.
seminar program
* 1. Health food trends*
・Health awareness has increased even more after the coronavirus pandemic! ? ・How are health foods sold?
・What is a complete nutritional diet that is gaining attention? ・Entry from different industries is happening one after another!? – Pitfalls of health foods based on violations and damage caused
* 2. Understand the key points of laws and regulations regarding health foods * ・Laws and measures to be aware of when using health foods
・Crackdown on stealth marketing
・About foods with functional claims
・Overall picture of notification and points to keep in mind
・Three main cases pointed out in notifications
・Safety information, which is important evidence as well as functionality ・Display sample and advertisement display rules
*3. Marketing strategies to create hit products in the health food category* ・Contents that can be expressed in advertisements in each category (cosmetics, food, pharmaceuticals)
・The concept of comparative advertising stipulated by the Act on Premiums and Representations
・What is the cognitive process that can be used in all health food advertisements?
・Increase sales with evidence (numbers) x story (story)!
・Information that goes well with numbers and stories about health foods ・Easy to lead to hits!? What are the four value strategies?
* 4. Future health food marketing*
Event overview
Date and time: October 17, 2024 (Thursday) 13:00~16:00
Holding method: Online seminar
Tuition fee: 27,500 yen (tax included) per person
Sponsoring company: Marketing Research Association, Inc.
Since its establishment in 1960, the Marketing Research Association has been working to develop marketing-oriented human resources and organizations, and to
We use a variety of methods such as public seminars, in-house training, and consulting to create systems that will continue to be chosen by customers, focusing on the three areas of “marketing support,” “strengthening BtoC sales capabilities,” and “strengthening BtoB sales capabilities.” We support you.
The above seminars can also be held as in-house training. Please feel free to contact us.
* 【Company Profile】*
Marketing Research Association Co., Ltd.
COSMIC BLDG 2F, 1-2-8 Shiba Daimon, Minato-ku, Tokyo 105-0012 Representative Director: Shingo Hirabayashi
Business content: Educational training business, marketing research business, consulting business, public seminar business, planning and production business
Established: 1962
https://www.marken.co.jp/