OWNDAYS
[OWNDAYS | OWNDAYS] A new collection for fall/winter 2024 planned around the brand color “black” will be released on “Black Day” on September 6th.
With the theme of “black you can always rely on,” we offer approximately 30 types of frames, including the currently popular photochromic lenses.
……
OWNDAYS Co., Ltd. (Headquarters: Naha City, Okinawa Prefecture, President and CEO: Takeshi Kaiyama), which manufactures and sells glasses and sunglasses, will release the new fall/winter 2024 “BLACK COLLECTION” from today, Friday, September 6, 2024. It will be sold at stores and online stores. This product is a new collection featuring approximately 30 types of frames and limited edition miscellaneous goods based on OWNDAYS’s brand color, black. Along with the
announcement, we held a pop-up event for three days from August 23rd (Friday) to August 25th (Sunday) where you could try out the new product first.
BLACK COLLECTION special page:
https://www.owndays.com/jp/ja/news/black-collection
[Image 1
Products worn by BLACK COLLECTION: Male back left: OB2001B-4A Female front: OB2004N-4A Male upper right: OB1001G-4A Female lower right: OB2002B-4A
BLACK COLLECTION is a collection that offers approximately 30 types of frames, ranging from standard items perfect for everyday use to stylish items that pursue functionality such as photochromic lenses, divided into metal, plastic, and sunglasses. We offer a wide range of frames that can be used in a wide range of situations, with the theme of “black, which you can always rely on”. In addition, miscellaneous goods such as glasses pouches and fragrance tags exclusive to this project will also be available at the same time.
Product name: BLACK COLLECTION
Release date: Friday, September 6, 2024
Product lineup: 12 types, 3 colors each, 3 types of miscellaneous goods Amount: ¥8,000 – ¥13,000 (tax included)
Areas of operation: All domestic stores (excluding outlet stores), online store Special page: https://www.owndays.com/jp/ja/news/black-collection background
[Image 2
Top: OB2005N-4A Middle: OB1002B-4A Bottom: OB2003N-4A
As our first new product since announcing our rebranding in July of this year, we have designed this collection based on our brand color, black. Black is a color that gives a chic and elegant impression, and at the same time symbolizes strength of will. In addition, wearing black glasses gives a visually firmer impression and creates a confident face. Reflecting on our declaration that “OWNDAYS products and services will be a switch for customers around the world to bring out their best selves,” we aimed to develop eyewear that fits into customers’ lives and lifts their mood.
BLACK COLLECTION POP-UP EVENT
[Video 2: Along with the collection announcement, we held a pop-up event at DAIKANYAMA T-SITE GARDEN GALLERY where you could try out the products as soon as possible. On August 23rd (Friday), we will hold a new release event inviting media and influencers, and on August 24th (Saturday) and 25th (Sunday), you will be able to freely try on the products and make advance reservations. Holding an exhibition. Over 700 people visited the event over the three days.
[Image 3
BLACK COLLECTION event venue exterior
The venue is a “black glasses specialty store” with a fashionable and sophisticated space, displaying a total of 47 products, including the new BLACK COLLECTION and all-time popular black frames.
[Image 4
BLACK COLLECTION event scene
Influencers were seen trying on various new products and enjoying taking pictures at the photo booth set up inside the venue, creating a buzz on their SNS.
[Image 5
BLACK COLLECTION Event AI Customer Service Employee I Landolt In addition, AI Landolt, an AI customer service employee who works at OWNDAYS Kawasaki Dice store, will appear at the venue. Many visitors were seen receiving explanations about BLACK COLLECTION through dialogue with AI.
We will introduce products that particularly attracted attention at the event, categorized by metal, plastic, and sunglasses.
Metal
[Image 6
Comfortable frame made of metal_TR resin
Frame with metal front and TR resin temples.
The part that goes over your ear has a long design and is made of resin material that is less constricting, making it less likely to cause strain even when used for long periods of time.
Product number: OB1003X-4A
Frame color: C1 black
Amount: ¥9,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/products/OB1003X-4A Plastic
[Image 7
Plastic_A thick frame with a sharp design that gives your face a clean look. A design with an unprecedented sharp edge.
This frame can be enjoyed from various angles, whether you hold it in your hand or hang it.
Product number: OB2001B-4A
Frame color: C1 black
Amount: ¥11,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/products/OB2001B-4A Sunglasses -Glasses/Sunglasses 2Way Specification-
[Image 8
Sunglasses_Frame that transforms into glasses when you remove two-point style sunglasses
The two-point style sunglasses parts, which have no edges around the lenses, are removable. A frame that can be used in 2 ways: glasses and sunglasses. It can be attached with one touch, and the magnetic part is inconspicuous for a more natural look.
Product number: OB1005X-4A
Frame color: C1 matte black
Amount: ¥13,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/products/OB1005X-4A Sunglasses -Photochromic lenses-
[Image 9
Sunglasses_frames with photochromic lenses that are easy to use both indoors and outdoors
A set of photochromic lenses that change color in response to the amount of ultraviolet rays. You can wear them all day long, including regular glasses indoors and at night, and sunglasses outdoors and during the day.
Product number: OB2006B-4A
Frame color: C1 black
Amount: ¥8,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/products/OB2006B-4A About OWNDAYS
OWN ‘your’ DAYS
OWNDAYS Co., Ltd. is an eyewear retailer that operates the brand OWNDAYS, which has more than 570 stores in 13 countries and regions around the world, including Japan, Singapore, and Taiwan. With our aspiration to deliver glasses that not only improve vision but also enrich the lives of our customers, we will continue to develop new demand and provide better services from Japan to the world. . https://www.owndays.com/jp/ja
Inquiries regarding products
OWNDAYS Customer Desk:
TEL 0120-900-298
OWNDAYS glasses
https://www.owndays.com/jp/ja/eyeglasses
OWNDAYS sunglasses
https://www.owndays.com/jp/ja/sunglasses