Amana Co., Ltd. Announcement of the webinar to be held on Tuesday, September 24, 2024 “Encore The key to success in corporate website renewal – KGI/KPI setting and analysis method”

Amana Co., Ltd.
Announcement of the webinar to be held on Tuesday, September 24, 2024 “[Encore] The key to success in corporate website renewal – KGI/KPI setting and analysis method”
Held on Tuesday, September 24, 2024 at 12:00
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Amana Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Takeaki Kaneko, hereinafter referred to as “Amana”), which realizes communication innovation through creative, will hold a “[Encore event] We will be holding a webinar on the theme of “The key to successful website renewal – KGI/KPI setting and analysis methods”.
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In this seminar, we will explain in detail how to set up and analyze KGI/KPI, which are important points for successful corporate website renewal.
We focus on the issues faced by corporate website managers and deliver the following content.
Introduction
・Points to note when renewing to learn from failure cases Setting KGI/KPI for website renewal
・What is the purpose of corporate website renewal?
・Differences between KGI (Key Goal Indicator) and KPI (Key Performance Indicator) and how to set them
・Specific KGI/KPI case studies How to analyze website renewal ・Importance of analyzing the current status of your website
・Summary of effective analysis methods such as access analysis, user behavior analysis, and competitive analysis ・Q&A, etc.
Through this seminar, we will teach you specific methodologies for leading your company’s website renewal to success.
We welcome the participation of all corporate website managers. *This webinar has the same content as the webinar held on August 7, 2024. speaker
Kensuke Sato
amana Co., Ltd./Business Producer
After working as a 3DCG designer and video producer, he is currently engaged in production work and project management, mainly focusing on digital products. He is also knowledgeable about corporate branding and video production, and specializes in total production using his experience.
Takahisa Watanabe
amana Inc./amana Content Marketing Product Manager/Marketing Director At BALS Co., Ltd. (currently Francfranc Co., Ltd.), he was in charge of launching and operating the company’s e-commerce site, and in 2011, established owned media at the company. Joined Amana Group in 2014 and was involved in the Mobile Media Business and Prototyping Lab (FIGLAB) as a director, and since 2017 has been engaged in the content marketing business. From 2021, he will provide amana Content Marketing services as the content marketing business manager and support corporate content marketing.
Daisuke Kobayashi
amana Inc./UX Director
A full stack director with a background as a designer. We can comprehensively handle everything from research and analysis to design and construction to promotion to effect measurement and improvement. We have strengths in management and new start-up and operational support from an on-site perspective, leveraging our experience in managing corporate/portal/media/brand/service/EC sites, etc. for multiple major business companies, as well as contract and support companies.
Recommended for people like this
Those who are considering website renewal but have the following issues: ・I can’t set KGI/KPI properly, or I can do it to some extent, but I want to consult an expert.
・I can’t analyze it, I can do it to some extent, but I want to consult an expert ・Looking for a partner company for website renewal and improvement Event overview
Date and time: Tuesday, September 24, 2024, 12:00-12:50
Capacity: 100 people
Participation fee: Free
Application URL: https://bit.ly/4dUlwQI
Inquiries: TEL 03-3740-4011 (representative), E-mail event@amana.jp About Amana Co., Ltd.
Established in 1979 as an advertising photo production company. Since then, we have expanded our business to become one of the largest production companies in Japan, producing and providing visual production such as stills, videos (TV commercials, web videos, etc.), and CG (retouching, 3DCG, apparel CG). Currently, by leveraging our abundant creative resources and the knowledge we have cultivated through 15,000 projects a year, we are working to creatively realize communication transformation that conveys the value of our client companies and moves people. Furthermore, by combining Amana’s uniquely developed products (solutions), we work with clients on many projects that increase corporate value, such as supporting corporate
communication measures and promoting DX (digital transformation). Amana Co., Ltd. Company Profile
Representative: Representative Director and President Tsuyoshi Kaneko Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Established: April 1979
Capital: 100 million yen
Number of employees: (consolidated) 646 *As of January 1, 2024 Business details:
Visual communication business (strategy/planning in the communication field, brand design & activation, inner communication, content marketing, content production/editing, prototyping, movie/graphic production, web production, planning of various other promotional measures, etc.)
URL: https://amana.jp/