[Aeon] Full-scale launch of 21 types of ESSEME x Miki Fujimoto collaboration *Aeon Co., Ltd.*
Press release: September 6, 2024
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Full-scale launch of 21 types of ESSEME x Miki Fujimoto collaboration *A portion of sales will be donated to the Japan Cancer Society’s “Hohoemi Fund”*
Starting September 6th (Friday), Aeon will introduce talent from the trend-conscious feminine casual brand ESSEME (hereinafter referred to as ESSEME) at 328 Aeon and Aeon Style stores *1) and Aeon Style Online. We will be fully launching 21 types of dresses and shirts *2) that are “slightly fashionable styles that can be worn right at the beginning of autumn” created in collaboration with Miki Fujimoto, who is very active as a fashion brand.
Eseeme’s main target is women in their 30s and 40s, and we offer items that are carefully selected for their materials and silhouettes, with an emphasis on trendiness and femininity. From September 2022, we will be regularly selling collaborative products filled with Miki Fujimoto’s ideas.
The fall 2024 collaboration products are based on the theme of fashion nuances, including this fall’s trendy tulle.
Incorporates sheer material. We have products that are easy to coordinate, such as the fringe cami dress, which naturally covers your body shape and has a simple design that is not too sweet.
This collaboration product supports the “Pink Ribbon Activities” that convey the importance of early detection, early diagnosis, and early treatment of breast cancer. A portion of the sales of collaboration products will be donated to a public interest incorporated foundation. You can donate to the Japan Cancer Society’s “Smile Fund” and support “Pink Ribbon Activities” through shopping.
Aeon will continue to support various aspects of daily life through product planning and development from the customer’s perspective.
* [Eseem x Miki Fujimoto collaboration sales overview] *
Full-scale rollout date: Friday, September 6, 2024
Sales stores: 328 “Aeon” and “Aeon Style” stores *1)
Number of products: 21 types *2)
Price range: 3,980 yen (4,378 yen including tax) / 4,980 yen (5,478 yen including tax)
WEB sales: Aeon Style Online
https://aeonretail.com/Form/Product/ProductList.aspx?gspscol=400463002&psc=5
*Fringed cami dress*
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It has a simple design that is not too sweet, so it is easy to match with any innerwear. With a soft silhouette, it naturally covers any body shape you’re concerned about. It has a pocket on the side. * Size: M, L, XL *Some stores do not carry XL
Color: Black, Usgrey, Tea
Price: 3,980 yen (4,378 yen including tax)
fringe cami dress
* Side slit collarless gilet *
* The A-line silhouette spreads just the right amount for a stylish look. Depending on the combination, such as knit or cut and sewn, it can be worn for many seasons. *
Size: M/L *Some stores do not carry L
Color: black, gray, beige check
Price: 4,980 yen (5,478 yen including tax)
* 2 tuck wide pants *
* Can be worn as a set with a gilet. The waist has elastic* * for a comfortable fit. The tuck covers the stomach area and creates a slim, long-legged silhouette. *
Size: M, L, XL *Some stores do not carry XL
Color: black, gray, beige check
Price: 3,980 yen (4,378 yen including tax)
Side slit collarless gilet
2 tuck wide pants
* Sleeve sheer knit *
* The sheer material is sewn into the neck and sleeves for a neat design. * Size: M, L, XL *Some stores do not carry XL
Color: Kuro/Usukuro
Price: 3,980 yen (4,378 yen including tax)
sleeve sheer knit
*Tulle ruffle loose pullover*
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The key point is the use of three-dimensional tulle. The long length covers your body shape, making it perfect for any outfit, from daily casual to casual outings. *
Size: M/L
Color: Black, Usgrey, Koimidori
Price: 3,980 yen (4,378 yen including tax)
Tulle ruffle loose pullover
* Fringe jacquard sheer shirt *
*
A gorgeous shirt made of fringe-like sheer jacquard material. It goes well with both neat and casual outfits, and the loose silhouette hides your buttocks and covers your body shape. *
Size: M, L, XL *Some stores do not carry XL
Color: Ivory Koiao
Price: 3,980 yen (4,378 yen including tax)
* Fringe jacquard sheer skirt *
* A gorgeous tiered skirt made of fringe-like sheer jacquard material. The waist part is at the back
It has elastic so it can be worn easily around the stomach area. Can be worn as a set with a shirt. *
Size: M, L, XL *Some stores do not carry XL
Color: Ivory Koiao
Price: 3,980 yen (4,378 yen including tax)
fringe jacquard sheer shirt
fringe jacquard sheer skirt
* Balloon sleeve shirt *
* Except for the voluminous balloon sleeves, the finish is clean and simple. * Size: M/L
Color: Ivory, Koimidori, Usuao
Price: 3,980 yen (4,378 yen including tax)
balloon sleeve shirt
* [About donations] *
A portion of product sales will be donated to a public interest incorporated foundation that is involved in Pink Ribbon activities. We will donate to the “Smile Fund” of the Japan Cancer Society. Your donation will be useful for Pink Ribbon activities that convey the importance of early detection, early diagnosis, and early treatment of breast cancer.
Japan Cancer Society homepage https://www.jcancer.jp/
*Reference*
* [Miki Fujimoto Profile] *
Born February 26, 1985, from Hokkaido.
In 2002, he made his solo debut with his 1st single “Aetinai Nagai Sunday”. She gave birth to her first child, a son, in 2012, a first daughter in 2015, and a second daughter in 2020, and is currently active as a mom of three children.
Winner of the 9th Best Mother Award 2016 “Entertainment Category” and Partner of the Year 2018.
Her YouTube channel “Hello! Mikity,” where she candidly talks about herself, has over 850,000 subscribers.
On September 3rd, CCC Media House released “Mikiti’s Words: See Before You”.
*1: Stores in Honshu, Shikoku, and Okinawa. The product lineup may vary depending on the store, or the product may not be available at all.
*2: Type means “number of models” x “number of colors per model”.
That’s all