New future TV “ABEMA” “Superman” Yoshio Itoi has been appointed as “MLB Promotion Head at Abema Anywhere”
Enjoy MLB anywhere with just your smartphone! “MLB Campaign Anywhere in Abema” implemented
*ABEMA*
Press release: September 6, 2024
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New future TV “ABEMA” “Superman” Yoshio Itoi has been appointed as “MLB Promotion Head at Abema Anywhere”
Enjoy MLB anywhere with just your smartphone! “MLB Campaign Anywhere in Abema” implemented
*“Superman” Itoi takes on the challenge of shooting a short video, including commentary on the Dodgers vs. Cubs on September 12th* (C) AbemaTV, Inc.
The new future TV “ABEMA” will be running the “Anywhere Abema MLB Campaign” for one week from September 9th (Monday) to September 15th (Sunday). Yoshio Itoi, a former professional baseball player, has been appointed as the “Chief of MLB Advertising Headquarters at Abema Anywhere” to enliven the campaign.
The “MLB Anywhere with Abema” campaign is a campaign project to clearly convey to viewers the appeal of “ABEMA,” which allows you to enjoy MLB anywhere with just a smartphone. The appeal of being able to enjoy broadcasts of MLB games, which are often broadcast in the morning, in all kinds of daily life situations, such as while commuting to work or school, during breaks at work, or while doing some work, just like an audio-only radio. We will continue to send out the following.
Yoshio Itoi, a former professional baseball player, has been appointed as the “Chief of MLB Advertising Headquarters at Abema Anywhere,” who will be responsible for enlivening the campaign. During his playing days, Mr. Itoi was active as a player who had powerful batting and speed that took advantage of his large physique, and was known as a “superman” by many baseball fans. I am.
This time, Mr. Itoi takes on the challenge of filming a short video in which he plays MLB on ABEMA in various situations as the “head of MLB promotion on Abema Anywhere.”
We filmed him putting his body on the line while watching MLB on “ABEMA” while traveling in his car, while eating, and even while doing muscle training, which he has been doing without fail even after his retirement. This pattern will be released from time to time on “ABEMA” MLB Official X, Baseball Official TikTok, and Baseball Official YouTube.
Prior to the campaign implementation, ABEMA will be held today, September 6th (Friday).
The first short video “To accompany you during training” has been released on MLB Official X. When the director calls out to Mr. Itoi, who is running on a treadmill at the gym, he doesn’t respond…When I see him, he’s wearing earphones and looking at his smartphone. Then, Mr. Itoi is shown saying, “Ohtani run! 50-50 (Fifty-fifty!)” and training while watching the Dodgers game and cheering on Otani. Please take a look at Mr. Itoi’s realistic performance.
* [Actual video] Yoshio Itoi cheers on Otani while running on a treadmill* * YouTube posting URL: https://www.youtube.com/shorts/0wtrbOoDkOs