A new fragrance has been introduced to the hair care brand “Ikue” that can be used by everyone from babies to adults.
*DEAR-LOGUE COSMETICS Co., Ltd.*
Press release: September 6, 2024
**
A new fragrance has been introduced to the hair care brand “Ikue” that can be used by everyone from babies to adults.
*Dearogue Cosmetics adds new scents “Fresh Citrus” and “Fruity Floral” to hair care product “Ikue” shampoo & treatment*
[Number of layers] Fresh citrus (left) Fruity floral (right) *
In August 2024, Dearogue Cosmetics Co., Ltd. (Shibuya-ku, Tokyo, Representative: Tetsuro Yamaguchi; hereinafter referred to as the “Company”), which manufactures and sells hair care and skin care products, announced the launch of the “IKUE”
| several layers
Two new fragrance lines have been added to Shampoo & Treatment: Fresh Citrus and Fruity Floral. You can purchase it from direct sales sites, Rakuten Market, Amazon, physical stores such as drug stores “Kusuri no Sunroad”, “Drug Mori”, “V Drug”, and variety shops.
*
View on direct sales site
*Product details*
“IKUE |
Ikue” series. We have added two new scents that we hope will be used by people of all ages and genders: the clean “Fresh Citrus” and the elegant and refined “Fruity Floral.” You can choose the one that suits you or your family’s preference from three types, including the pure and soft “White Lily.”
[Many layers] Fresh citrus
*Fresh Citrus*
* A blend of several fresh citrus fruits creates a clean, mature scent. *
[Number of layers] Fruity floral
*Fruity floral*
* An elegant fragrance with a gentle floral scent, plus the sweetness and freshness of fruit. *
* Features*
Contains the popular beauty ingredient “hematin”
Hematin is an ingredient that repairs damage and leads to strong, beautiful hair. Penetrates deep to repair and strengthen hair from the inside. “IKUE |” which is luxuriously formulated with hematin With “Ikou,” you will regain a vibrant, healthy glow every time you use it. * Minimize surfactant formulation *
Surfactants are essential for shampoos, but they are also responsible for causing dandruff and itching. “IKUE |
Despite having less than half the amount of surfactant in a typical product, we have formulated it with the best balance based on years of research to achieve amazing lathering and sticky foam. Gently wash your hair and scalp. This product can be safely used by the whole family, from babies to the elderly, including those with delicate skin.
*Uses natural silica water from Mt. Kisokomagatake*
“IKUE |
Ikuju uses natural silica water collected from Mt. Kisokomagatake in Nagano Prefecture. The rich mineral content keeps each strand of hair healthy, giving it natural shine and softness.
*Raw materials/ingredients*
Click here for more details
Please take a look.
* price*
Bottle 2970 yen/500ml (tax included)
Refill 2420 yen/450ml (tax included)
First trial set 5,940 yen/shampoo & treatment 500ml each (tax included) *Only once per person
To commemorate the release, *A campaign where you can purchase at a special price at Ikue Official Online Store*
is currently being implemented.
Bottle * 1950 yen / 500ml * (tax included)
Refill * 1,800 yen/450ml* (tax included)
First trial set * 3,000 yen / shampoo & treatment 500ml each * (tax included) *Only once per person
*Customer comments*
It feels like it’s coming together. I have curly hair so it helps. It lathers well too! It also has a refreshing lemon-like scent. (fresh citrus)
The scent is very pleasant and you can relax while washing your hair. I love that the faint floral scent remains in my hair the next day. After using it, your hair will feel soft and manageable. (fruity floral)
Dialogue Researcher Natsuo Mitsuda
*Developer comment*
“IKUE｜Ikue” is created with an emphasis on leaving the entire hair in the state immediately after it grows (bare hair). The shampoo is silicone-free, and the coating ingredients included in the treatment are minimal. This method allows you to thoroughly wash away hair conditioners.
You can keep using it for a long time without feeling “heavy”. A shampoo and treatment that maintains the health of your hair over the long term.
We hope you and your family can enjoy salon-quality scalp and hair care! (Dearogue Researcher Natsuo Mitsuda)
* Company Profile*
Company name DEAR-LOGUE COSMETICS Co., Ltd.
Address: 150-0002
7th floor, Shibuya Dai-ichi Life Building, 3-8-12 Shibuya, Shibuya-ku, Tokyo Representative Director and President Tetsuro Yamaguchi
Date of establishment: February 27, 2020
Capital 10 million yen
Business details 1. Development, manufacturing, and sales of hair care and skin care products
2.Manufacture and sales of cosmetics
3.Manufacture and sale of quasi-drugs
4.Manufacture and sale of daily necessities
Website https://dear-logue-cosme.com
“Ikue” manufacturing base Cosmetics Kiso Factory
(1st factory)
Shinkai, Kiso Town, Nagano Prefecture
(2nd factory)
Ogawa, Agematsu Town, Nagano Prefecture
(Type B employment support facility is adjacent to the premises)