[Japan Crafts Copyright Association Co., Ltd.] New platform “Craft Letter” to give back to traditional craft stakeholders will be released on September 6, 2024
*Japan Crafts Copyright Association Co., Ltd.*
Press release: September 6, 2024
**
“Craft Letter”, a new platform for giving back to traditional craft stakeholders, will be released on September 6, 2024
*Aiming to create and develop a new manufacturing culture in Japan, visualize the virtuous cycle through the return rate to production areas*
Japan Crafts Copyright Association Co., Ltd. (Headquarters: Ota-ku, Tokyo, Representative Director: Okamoto
On September 6, 2024, Koki (hereinafter referred to as the “Company”) has launched a new platform “Craft Letter” that returns to
stakeholders of traditional crafts.
Until now, our company has been operating media that introduces craft production areas, but this time, *
Aiming for the sustainable development of craft culture, we have renewed the platform* to focus on issues related to distribution fees. *
The new “Craft Letter” will open up the return rate to all craft stakeholders (craftsmen, designers, craft design copyright holders, etc.) involved in the production, distribution, and sale of Japanese traditional crafts, and will Providing highly transparent e-commerce payment functions to both craft stakeholders*
I will.
In the future, we are planning initiatives such as experiential content that loosely connects stakeholders such as craft fans and craftsmen. Through the support of users, we will support the “now” of Japan’s traditional craft production areas and help create a sustainable industry. We will support this transformation.
URL: https://craftletter.jp/
* ■Starting background*
Many of Japan’s traditional crafts have a history of over 400 years, dating back to the Edo period, and as of August 31, 2024, there are 241 traditional crafts designated by the government. But currently, * Production value is on the decline, and the traditional craft industry is facing many challenges, including a lack of successors and difficulty securing raw materials. (*1)
On the other hand, the need for high-quality products is increasing both domestically and internationally, along with inbound demand, and “Japanese” living and “manufacturing” are being reevaluated. Furthermore, interest in the “Japanese” lifestyle is increasing in Europe and the United States, and the word “Japandi”, which is a combination of Japanese and Scandi, has been coined.*
Traditional Japanese crafts are receiving new attention*.
In response to these needs, we have launched a platform that introduces a system that provides high returns to all stakeholders in Japanese traditional crafts in response to the demand for traditional crafts.
*Source: Ministry of Economy, Trade and Industry “Guidebook for the independence of traditional craft industries” (May 2020)
* ■Characteristics of craft letters *
Craft Letter was named based on the concept of “Connecting with crafts. Connecting through crafts,” and we wanted as many people as possible to learn about the appeal of Japan’s craft producing areas. Until now, it has been developed as a web media that conveys the charm of Japanese traditional crafts, but from now on, it will be a web media that conveys the charm of Japanese traditional crafts, but from now on, it will be a web media that conveys the charm of Japanese traditional crafts. It is a platform for co-creation and highly transparent distribution. We provide content that utilizes the value of traditional Japanese crafts, *
We aim to build a better recycling-oriented society in Japan’s traditional craft industry for both users and stakeholders involved in the production of Japanese traditional crafts.
Below are the features of this platform.
1. Easy-to-understand support for money circulating back to production areas through the “locality return rate”
For products sold through Craft Letter, we clearly indicate the amount of return to stakeholders involved in the production of traditional Japanese crafts.*
I’m doing it. By purchasing crafts, you can support craft production areas while knowing the amount of money being returned. * A special feature is that we have set up a 5% production area support fund each time. *
Country of origin return rate site notation image
* 2. Articles that convey the charm of Japan’s traditional craft production areas *
We publish articles that convey the charm of traditional craft production areas across Japan. We provide detailed information on the backgrounds and thoughts of craftsmen, craft techniques, and raw materials for each region.
Craft letter production area introduction article image
* 3. Purchasing original items that take advantage of the charm of traditional crafts * We offer original items that are easy to use on a daily basis and utilize traditional Japanese crafts. Currently, * We offer products such as the “Lacquer Tumbler (Okinawa Ryukyu Bingata Model)” * * which is a tumbler printed with Okinawan Bingata, * * and the “Mingei Letterpress Business Card” which is printed with a folk art pattern. *
I’m doing it.
Lacquer tumbler Ryukyu Bingata model
* -What is a craft letter-*
Craft Letter is a new platform service that gives back to stakeholders of traditional crafts.
We will open up the return rate to all craft stakeholders (craftsmen, designers, craft design copyright holders, etc.) involved in the production, distribution, and sale of Japanese traditional crafts, and we will increase the return rate to “craft fans” who have a strong interest in Japanese crafts and traditions. We provide a highly transparent EC payment function for both craft stakeholders. URL: https://craftletter.jp/
-Company Profile-
Company name: Japan Crafts Copyright Association Co., Ltd. (https://jsac.co.jp) Address: 1-34-2 Kamiikedai, Ota-ku, Tokyo
Established: January 26, 2023
Representative: Koki Okamoto, Directors: Susumu Owatari / Touma Chinen Business details: Copyright research and registration of craft producing areas, utilization advisory, planning and operation of the platform “Craft Letter”, support for building new businesses with craft producing areas
* [Contact information regarding this matter] * Japan Crafts Copyright Association (Public Relations)
Email address: info@jsac.co.jp
Phone number: 03-5961-0262