[Cecile Co., Ltd.] Nostalgic sound logo familiar from “Cecile~♪”. The second revival of radio commercials has started airing on Nippon Broadcasting!
*Cecile Co., Ltd.*
Press release: September 6, 2024
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The nostalgic sound logo familiar from “Cecile~♪”. The second revival of radio commercials has started airing on Nippon Broadcasting! Cecile Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo) has created a nostalgic sound logo, “cecile～Il offre sa confiance,” which became a hot topic in TV commercials in the past.
A radio commercial using “et son amour ~” will begin broadcasting on Nippon Broadcasting System from September 9th.
* ■We want to spread the nostalgic sound logo! A radio commercial that started with this idea*
In the Cecile TV commercial that has been broadcast since 1983, the French sound logo “cecile~Il offre sa confiance” plays at the end. “et son amour～” became a hot topic with people asking, “What does it say?” and “It sounds like a different word.”
Even now, 50 years after its broadcast, we still frequently receive inquiries about the sound logo. We wanted to spread the sound logo, which had such a great response that people said, “Just hearing that melody reminds me of Cecile,” and we decided to start a second round of radio commercials.
* ■The commercial will be aired in two versions: a friend version and a quiz version*
The radio commercial starting September 9th will be broadcast in two patterns: “Friend Edition” and “Quiz Edition”.
In the friend edition, two women have a conversation about body image concerns, which many people can relate to. The quiz version is a heartwarming and soothing experience of interaction between husband and wife through quizzes.
When you hear “Cecile~♪”, which the couple sings together at the end, you may find yourself wanting to sing along.
From September 9th, the friend edition and quiz edition will be broadcast randomly. Please listen to both patterns.
[Radio CM Overview]
20 second spot commercial within the program
Broadcast date and time: September 9, 2024 (Monday) ~
Broadcasting station: Nippon Broadcasting System (can also be viewed on the internet and smartphone app radiko)
【Company Profile】
Company name: Cecile Co., Ltd.
Representative: Ryoji Nojima
Address: Shinjuku Front Tower 17F, 2-21-1 Kita-Shinjuku, Shinjuku-ku, Tokyo 169-0074
Established: December 1, 2020
Business content: Comprehensive mail order business
URL: https://corp.cecile.co.jp/
At Cecile, we listen to customer feedback and make improvements while working to create products that are close to our customers. We support a rich lifestyle by providing a variety of daily necessities, including innerwear products.
* ■Online shop*
https://www.cecile.co.jp/
* ■Instagram* @cecile.shopping
https://www.instagram.com/cecile.shopping/
-Customer inquiries-
Cecile Call Center
Tel: 0570-022-188 or 03-6631-7585 (Reception hours: 10:00-17:00)