[JR-Cross] Enjoy Ekiben whenever and wherever you want! EC shop [Frozen Ekiben] Ekiben shop festival open!
Sales will begin at JRE MALL and Rakuten Market from Monday, September 9, 2024. *JR-Cross*
Press release: September 6, 2024
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Enjoy Ekiben whenever and wherever you want! EC shop [Frozen Ekiben] Ekiben shop festival open! JRE from Monday, September 9, 2024 Started selling on MALL/Rakuten Market
JR East Cross Station Foods Company (Location: Shibuya-ku, Tokyo, Company Manager: Mitsuhiro Fukaya) will be operating JRE as of Monday, September 9, 2024.
We will open the EC shop [Frozen Ekiben] Ekibenya Matsuri in MALL/Rakuten Market.
Tokyo Station “Ekibenya Festival Gransta Tokyo” (hereinafter referred to as “Ekibenya”)
Similar to “Matsuri”, we will be selling popular ekiben from all over Japan from Hokkaido to Kyushu with a diverse lineup of 34 products including meat and seafood. This shop, which can be ordered at any time, aims to pass on the ekiben culture to the next generation by proposing new ways to enjoy ekiben.
Since it can be shipped nationwide (excluding Okinawa and remote islands), it can be used in a variety of situations, such as as a gift or for teleworking from home. In addition to thawing in the microwave, some products can also be thawed at room temperature, so you can defrost them while you are carrying them and eat them on the go, or you can use them as frozen foods. Furthermore, frozen ekiben contributes to reducing food loss due to frozen storage from the perspective of SDGs.
Please enjoy this new ekiben experience!
Lineup of the top 3 products in the Tokyo Station “Ekibenya Festival” sales ranking!
“Ekiben shop
Yonezawa Ekiben “Beef Domanchu”, the most popular product of “Matsuri”, was jointly developed as a frozen ekiben with Shinkiniya Co., Ltd. for this shop. We will also be releasing a new
“charcoal-grilled beef tongue bento” that we have also developed. We will continue to develop and manufacture frozen bento boxes in order to prepare a wide variety of products in the future.
Popular No. 1 [Frozen] Beef Domanchu
Popular No. 2 [Frozen] Chicken bento
Popular No. 3 [Frozen] Charcoal-grilled beef tongue bento
[Frozen Ekiben] Ekibenya Festival Overview
■ Sales start: Scheduled to open at 10:00 on Monday, September 9, 2024 ■ Sales location: * JRE MALL [Frozen Ekiben] Ekiben shop festival * * https://shopping.jreast.co.jp/shop/detail/S361*
* Rakuten Market [Frozen Ekiben] Ekibenya Festival*
(Inside “JR-Cross Foods Mall Rakuten Market”)
* https://www.rakuten.co.jp/jr-foods/*
*Name changed from “Ekineto” to “JR-Cross Foods Mall” ■Shipping fee: 1,500 yen nationwide (frozen)
*Free shipping for purchases of 6,980 yen including tax
[Frozen Ekiben] Ekibenya Festival Opening Commemoration Bonus [* Opening Commemoration Assortment Set of 5 Popular Products 4,980 yen! *】 To commemorate the opening of our shop, we are holding the “Ekibenya Festival”, a set of popular products from the station’s Ekibenya shops.
We have prepared a limited edition of 200 sets of 5 popular items. Normally, the total price is 6,900 yen (5,400 yen including tax + 1,500 yen shipping), but please try it at a great price of 4,980 yen (tax and shipping included).
[Product breakdown]
・”Beef Domanchu”
・”Chicken bento”
・“Charcoal grilled beef tongue bento”
・“Beef Domanchu (curry flavor)”
・“Opressed horse mackerel sushi”
[500 yen OFF coupon will be given to the first 500 customers] As a first-time purchase bonus, JRE
The first 250 customers at MALL and Rakuten Market stores will receive a “500 yen OFF coupon” that can be used on purchases of 3,000 yen or more including tax.
*Excludes “Opening Commemoration Assortment Set of 5 Popular Products” For details, please check the page of each shop.
Main products detailed information
* [Frozen] Beef in the middle*
* [Frozen] Beef center (curry flavor) *
* 1,350 yen (tax included) / Shinkiniya Co., Ltd. / Yonezawa Station (Yamagata Prefecture) *
A gyudon-style bento box made with Domannaka rice from Yamagata Prefecture, cooked until fluffy, and topped with simmered beef and minced beef seasoned with a secret sauce. We have created a frozen bento with the same seasoning as the Beef Domanchu Bento. “Curry Flavor” is a popular item with a perfect balance of curry flavor and braised beef.
Both are products exclusive to this EC site.
*This is a jointly developed product between Shinkiniya Co., Ltd. and JR East Cross Station Co., Ltd. EC shop [Frozen Ekiben] Ekibenya Festival limited product.
* [Frozen] Chicken bento *
* 800 yen (tax included) / JR East Cross Station Co., Ltd. / Tokyo Station (Tokyo) *
This product is a frozen version of the long-selling ekiben “Chicken Bento,” which began sales in 1962 and is celebrating its 60th anniversary this year. The combination of fried chicken and
tomato-flavored rice makes this a bento box that everyone from children to adults can enjoy.
* [Frozen] Charcoal-grilled beef tongue bento *
* 1,350 yen (tax included) / JR East Cross Station Co., Ltd. / Tokyo Station (Tokyo) *
The popular ekiben “charcoal-grilled beef tongue bento” is now available as a frozen ekiben for the first time.
Each piece of beef tongue is marinated in sauce and then carefully grilled, then placed on top of barley rice. Enjoy the aroma of grilled beef tongue and the flavor of the meat.
* [Frozen] Pressed horse mackerel*
* 550 yen (tax included) / JR East Cross Station Co., Ltd. / Ofuna Station (Kanagawa Prefecture) *
Shonan Kamakura’s specialty, a best-selling flavor that has been around for 100 years, is frozen to maintain its freshly-made taste. The shaved medium horse mackerel seasoned with traditional vinegar and vinegared rice made with red vinegar are made into pressed sushi using Kanto-style nigiri and Kansai-style pressing techniques.
*We have over 30 types of frozen ekiben made by ekiben companies from all over Japan*
Frozen Ekiben is perfect for any occasion, and can also be a gift that brings joy and excitement.
〇Keep a diverse lineup on hand for emergencies!
Frozen bento boxes are convenient, but some people say they get tired of having the same series over and over again. [Frozen Ekiben] At Ekibenya Matsuri, you can choose your favorite bento from one of the popular ekiben companies.
Frozen ekiben also has a shelf life of 30 to 90 days in its frozen state, so it can also be used as a preserved food. By having food prepared in case of a disaster or emergency, you can ensure that you have food with peace of mind. They are easy to carry, and some products can be thawed at room temperature, making them convenient as food in emergencies such as during power outages.
Please note that frozen ekiben are packaged in special containers that are smaller than regular ekiben, and are designed to be stored in the freezer or thawed in the microwave.
〇Also great as a special occasion gift!
Since it can be shipped nationwide, it is recommended as a gift for friends and family who live far away, allowing them to enjoy the flavors of various regions in Japan, as well as to celebrate special occasions and anniversaries.
It also makes a great gift for train fans and travel enthusiasts to look back on their travel memories and think about their next outing. 〇 Taipa is also good and convenient for telework and meals on business trips!
Frozen ekiben can be eaten immediately after being defrosted in the microwave for 4 to 8 hours. I’m tired and don’t want to go anywhere, but I want to eat something delicious! In times like these, we recommend keeping a special ekiben stocked in the freezer.
Additionally, some products can be thawed at room temperature, so you can take them out of the freezer and bring them with you when you leave the house, and enjoy the perfectly thawed ekiben on your business trip or picnic.
(The photo is an image. Specifications are subject to change.) * -About JR East Cross Station Co., Ltd.-*
Trade name: JR East Cross Station Co., Ltd.
Head office: 6th floor, South Gate Shinjuku Building, 5-33-8 Sendagaya, Shibuya-ku, Tokyo
Established: April 1, 2021 (Reiwa 3)
Representative Director and President: Fuminao Nishino
Capital: 4,101 million yen (100% subsidiary of JR East)
A retail company that operates convenience businesses such as “NewDays” and specialty store businesses, as well as food and beverage manufacturing businesses such as “Irorian Kiraku,” “Irorian Kiraku Soba,” “Bex Coffee Shop,” and “Ekibenya.” Foods Company, Water Business Company, which develops beverage products such as
“FromAQUA,” and operates a vending machine business, “Ecute,” It is made up of four development companies that develop ekinaka commercial facilities such as Granstar.
*Normal ekiben sales locations (frozen ekiben are not sold)