Beta Japan Co., Ltd. Experience-based store b8ta (Beta) will land for the first time at Haneda Airport on Friday, September 6, 2024! Pop-up store opened in Terminal 1

[Beta Japan Co., Ltd.] Experience-based store b8ta (Beta) will land for the first time at Haneda Airport on Friday, September 6, 2024! Pop-up store opened in Terminal 1
*Beta Japan Co., Ltd.*
Press release: September 6, 2024
**
Experience-based store b8ta (beta) will land for the first time at Haneda Airport on Friday, September 6, 2024! Pop-up store opened in Terminal 1
b8ta Japan (Headquarters: Chiyoda-ku, Tokyo, Representative: Takuji Kitagawa, hereinafter b8ta) will open a limited-time pop-up store “b8ta” on Friday, September 6, 2024.
“Pop-up Haneda” has opened at Haneda Airport Terminal 1 2F Market Place.

* b8ta Pop-up Haneda *
■ Event location
3-3-2 Haneda Airport, Ota-ku, Tokyo 144-0041
Haneda Airport Terminal 1 2F Marketplace
■Event schedule
Friday, September 6, 2024 – Tuesday, September 10, 2024 11:00-18:00

*On the last day, September 10th (Tuesday), the venue will close at 17:00. *Products are not sold in stores.

This time b8ta Pop-up Store
The theme for 2024 is “Smart Lifestyle.” We offer a lineup of advanced items that make people’s lives richer, smarter, and more sustainable.

Upon arriving at Haneda Airport for the first time, CEO Kitagawa said, “We are delighted to be able to offer our unique experience at Haneda Airport, which is an important hub connecting Japan and the
world.Approximately 79 million people pass through the airport each year*1
Haneda Airport, where many people come and go, is a place where travelers with diverse personalities and sensibilities gather. Through our development here, we hope to encounter world-class products and services and provide new discoveries and excitement. We aim to help each traveler make new discoveries and have memorable experiences. ” states.

*1 See Japan Airport Building Co., Ltd. Haneda Airport Passenger Terminal Usage Record (2023)

* Opening on Friday, September 6, 2024 b8ta Pop-up Haneda store interior view *

* Panasonic Corporation / Lamb Dash Palm Inn Experience Area *

There are many products that will surprise customers, such as the latest gadgets and products that will enrich your life.

* [b8ta Pop-up Store 2024 implementation summary] *
*Business hours and temporary closures vary depending on each facility.

*On the last day, September 10th (Tuesday), the venue will close at 17:00. *Products are not sold in stores.

* [What is b8ta] *
b8ta opened an experiential store in Palo Alto, near San Francisco, in 2015. As a retail as a service pioneer, we have been pioneering new solutions since 2015. It first landed in Japan in 2020.
Our mission is to “bring people new discoveries through retail” (Retail Designed for
Discovery.). We make listing in-store as easy as advertising online, giving consumers a place to discover, experience, and buy innovative products from around the world.

* ■b8ta Japan official homepage*
* https://b8ta.jp/