[Early bird discount now available] Secrets of “Salesperson DX” and economic effects revealed by a digital officer and a super salesperson at a thriving company
*INFAS Publications Co., Ltd.*
Press release: September 7, 2024
**
[Early bird discount now available] Secrets of “Salesperson DX” and economic effects revealed by a digital officer and a super salesperson at a thriving company
* The most important people from Adastria “Dot Esty” and Pal “Suriko” gather together! *
For many apparel and retail companies, connecting sales staff across the country with SNS and implementing flexible and effective sales promotion and engagement measures has become an extremely important management issue. This time, we will bring together five of the most important key personnel, the digital executives from Adastria and PAL who have realized such “DX for salespeople” and achieved high results, and “super salespeople” who have a large number of followers. Adastria, which has grown its EC platform “.st” to 18.2 million members and set record highs in both sales and profits in the fiscal year ending March 2024, and “3COINS”, which continues to make good progress. How did PAL, which owns “Salesperson DX”, which is a company that attracts attention, achieve “Salesperson DX” that affects the overall business performance?
From Adastria, Junichi Tanaka, executive officer and head of marketing, who is one of the key people of the company’s EC platform “.st”, and Bayako, who is active as an influencer with over 250,000 followers on Instagram,
@byk_gw
) appeared. Kakupal Hotta, Director and Senior Managing Executive Officer, who is a key person in PAL’s digital initiatives, and Junko, a supermarket salesperson at “Three Coins (Surico)” who has 260,000 followers on Instagram, are continuing to make good progress. @3coins_junko
) will be on stage. Key people will personally explain not only strategies, training techniques, and measures, but also the core ideas.
* ■What is WWDJAPAN EDUCATIONS? *
WWDJAPAN
EDUCATIONS is a seminar project that digs into the “now” and “future”, “worries” and “issues” of the fashion and beauty industry, and leads to solutions. This time, “WWDJAPAN” aims to increase motivation and solve problems for as many people as possible.
We have established a corporate plan for EDUCATIONS.
Click here for details
* ■Information *
Date and time: September 30th (Monday) 19:00-21:30
Implementation method: On-site or online course
Venue: WOVN Studio Tokyo 2-26-1D-LIFEPLACE Minami-Aoyama 9F, Minami-Aoyama, Minato-ku, Tokyo
Number of people wanted: 50 people at the venue, 100 people online Recruitment period: 9/6 (Friday) – 9/27 (Friday) 12:00
* ■Tuition fee *
General price: 16,500 yen → * 14,850 yen* Early bird discount 10% OFF Standard plan: * 11,550 yen * 30% OFF
Light plan: * 14,850 yen * 10% OFF
* [Early bird discount 10% OFF campaign] *
If you apply by 12:00 on Friday, September 13th, you will receive a 10% discount off the regular price.
Please enter the coupon code on the application screen.
* Coupon code: M8N6YULK*
*For paid members, click here*
Get your coupon code from.
Click here to apply for venue attendance
Click here to apply for online course
Click here if you would like to purchase for multiple people
* ■Recommended for these people *
・Management and brand managers who are thinking about the future of sales staff ・OMO manager, EC director, SNS and marketing/promotion manager ・Director/manager, SV, store manager who coordinates sales staff ・DX manager & person in charge
* ■Program *
* [Session #1] 19:00-19:10 (10 minutes) *
* How can we achieve “DX for salespeople,” which affects the performance of the entire company? *
New tools and systems such as e-commerce and SNS have appeared, and the role and position of brick-and-mortar stores has changed significantly. However, for many apparel retail companies, sales staff remain the “strongest and largest” point of contact with customers. Successfully linking and coordinating sales staff across the country with e-commerce and SNS to realize “DX for sales staff” will have an impact on overall business performance. How were Adastria and Pal, who are in top form, able to accomplish this? We will explain the winning pattern of “Shin Royal Road” in the fashion and beauty field, which has a nationwide store network.
*Speaker: Yasuaki Yokoyama/WWD Japan reporter*
*Speaker: Iso-kun Hanami/Deputy Editor-in-Chief of “WWD JAPAN”*
* [Session #2] 19:10-19:55 (45 minutes) *
* Adastrian style “Next Generation Salesperson Training Technique” “Mechanisms & Ways of Thinking & DX Measures” that created Bayako with over 250,000 followers *
From a part-time salesperson to an influencer with over 250,000 followers. What is the career trajectory of Bayako, who calls herself a fashion entertainer belonging to Adastria? Junichi Tanaka, Executive Officer and Head of Marketing Headquarters, who is the key person in Adastria’s DX initiatives that brought DotEstee to 18.2 million members, talks about Adastria’s human resource development techniques and SNS support measures that gave birth to Bayako. . In addition, we will explore the “salesperson training techniques” that the apparel retail industry would like to update, including the next career for apparel salespersons and Bayako’s own Instagram management techniques. *Guest speaker: Junichi Tanaka/Adastria Executive Officer, Marketing Headquarters and DotEstee Business Headquarters*
PROFILE: (Junichi Tanaka) Joined Adastria in 2011 after working in catalog mail order and internet advertising agency. Engaged mainly in the web business, leading the growth of the company’s e-commerce site “.est.” Executive Officer in March 2021
Appointed as Marketing Headquarters, overseeing EC, data, digital strategy, etc. Current position since March 2017
*Guest speaker: Bayako/Dot Esty Media Department*
PROFILE: (Bayako) While working as a staff member at “Global Work” Niigata Minami store, her activities on SNS were praised and she will be appointed to Adastria in 2024.
Engaged in staff training for Headquarters.ESTI Media Department. She has gained popularity as a “fashion comedian belonging to Adastria” due to her simple character and sense of familiarity. Total number of SNS followers: 360,000
*Moderator: Yasuaki Yokoyama/WWD Japan reporter*
* [Session #3] 19:55-20:40 (45 minutes) *
*PAL’s digital director and super sales staff “Suriko’s Junko & Sato” talk about SNS management and training techniques*
“Three Coins” has continued to make rapid progress and has become a driving force behind the growth of the entire PAL Group. One of the driving forces behind this is the presence of super salespeople in the field, with followers ranging from tens of thousands to over 100,000, led by Junko, who has over 260,000 followers on Instagram. How has Surico been able to increase its fan base and grow with “miscellaneous goods,” which is different from fashion, which attracts fans based on the sales staff’s style and characters? The moderator was Satoru Hotta, Director and Senior Managing Executive Officer, who is the key person in PAL’s digital initiatives, which has greedily adopted new technologies such as AI customer service and Metaverse, from the digital strategy of sales staff.junko and Surico’s SNS manager. We will talk to Mr. Sato about his training techniques and strategies to become a “super salesperson 2.0″ who skillfully incorporates digital technology.
*Guest speaker: Satoru Hotta/PAL Director, Senior Managing Executive Officer, Promotion Promotion Department Manager*
PROFILE: (Satoshi Hotta) After graduating from university, joined a major apparel company. Experienced women’s wear sales, VMD, MD, and brand manager. 2009
Joined Hearst Fujingahosha. Media commerce site “ELLE”
Focused on the launch of “SHOP” and the growth of the business as MD and marketing manager. Joined Pal in 2014. Currently working on EC, WEB/app systems, promotions, SNS, CRM, Data.
In charge of and promotion of analysis, etc.
*Guest speaker: Junko/“Three Coins” staff influencer*
PROFILE: (Junko) Joined Pal in October 2007. After being assigned to a “Three Coins” store in Chiba Prefecture, he became the store manager. In 2018, started posting on SNS as an official staff influencer for “Three Coins”. In parallel with store operations, he introduces products through live streaming and videos, gaining support from people of his own age, and quickly gaining over 100,000 followers. Assigned to Three Coins Headquarters/PR Team for 23 years. Currently, his specialty is SNS transmission, and he currently has approximately 260,000 followers on Instagram.
*Guest speaker: Sato/“Three Coins” Digital SV/Staff Influencer* PROFILE: Joined “Three Coins” as a part-time job in 2015. After being promoted to employee, he became store manager in 2021. In 2022, I started posting on SNS as an official influencer for “Three Coins,” which was my dream since I joined the company. The account gained attention by introducing products with a white background bag and unique words. Assigned to Three Coins Headquarters/PR Team for 23 years. Currently, he is engaged in digital SV work where he guides and manages influencers while transmitting information on SNS himself. Currently has approximately 100,000 followers on Instagram
*Moderator: Yasuaki Yokoyama/WWD Japan reporter*
* [Extra] 20:45 ~21:30 (45 minutes) *
*Meetup*
Those attending the seminar will be able to participate in a meet-up that will also include reporters after the seminar. We will have drinks available, so please use this as a place for further
communication.
*Lecture content may change without notice. Thank you for your understanding in advance.
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After the course ends, we plan to sell archived lectures.
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*Notes*
・Tuition fees are the same at the venue and online.
・Discount price will be applied when using the coupon. Standard and Lite coupon codes are available on *My Page*
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Our registration number: T5-0110-0104-4278
・There will be cameras inside the venue on the day of the event. Videos and photos taken may be posted on “WWD JAPAN” Weekly, the website, official SNS, etc. Please apply only if you agree.