[Shinshin Bicha Co., Ltd.] Shinshin Bicha x Chiaki Ito femme CHEERS tea that is close to women’s daily life Pre-sale of “Femme Cheers Amazake” that is friendly to women has begun at the loft!
*Shinshinbicha Co., Ltd.*
Press release: September 7, 2024
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Shinshin Bicha x Chiaki Ito femme CHEERS tea, which is close to women’s daily life.Femme Cheers Amazake, which is friendly to women, is now on sale at Loft!
*Pre-sale at 10 Loft stores from August 30, 2024! *
“My luxurious beauty habits (R)
Shinshinbicha Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture, Representative: Terukei Kobayakawa), which develops blended teas that are tailored to women’s concerns, is based on the concept of “” COSME was held in Osaka on September 7th (Friday) to announce the
pre-release of the new product “Fem Cheers Amazake” from the herbal tea brand “Fem Cheers Tea” produced by Chiaki at 10 Loft stores. Announced at FESTIVAL 2024AW.
* ・ femme CHEERS tea brand site: * * https://femme-cheers-tea.com/*
* ・ Loft online site: * * https://x.gd/S34OD* * ・Shinshinbicha online site: * * https://x.gd/NhifA*
* Developed powdered amazake for women using sake lees powder from Ozeki, a company famous for sake *
The newly announced “Fem Cheers Amazake” is a combination of powdered sake lees developed by Ozeki, a company famous for sake, and chasteberry, which is known as a herb that is pleasing to women, and has delicious flavors such as fruit and black soybean powder. It’s finished.
It is available in two types: “Apple Bijin Amazake Tea” and “Black Sesame Hokkori Bijin Amazake Tea,” which are very easy to drink. “Easy to use anytime” The stick powder type is easy to carry around and drink, and you can easily enjoy delicious amazake by simply dissolving it in warm water.
“Fem Cheers Amazake 1. Apple Bijin Amazake Tea
2. “Black Sesame Hokkori Bijin Amazake Tea” is available at 10 Loft stores nationwide (Ikebukuro store, Shibuya store, Umeda store, Kichijoji store, Yokohama store, Sendai store, Chiba store, Ginza store, Tenjin store, Loft EC store) and Shin Mimicha online store Pre-sale is now available in two formats: bag type and can type. 1.2 pieces for 300 yen (excluding tax)
2. 1200 yen (excluding tax) for 10 cans
The can type is a product that makes a great gift.
*Amazake filled with women’s “joy!”*
The “Fem Cheers Tea” brand was launched in the spring of 2023 along with Kobe “Shinshin Bicha” with Ito’s desire to “support women’s beauty and health.”
To date, we have developed 12 types of herbal tea blends that are pleasing to women, and are expanding sales channels to drug stores and other locations.
It continues to be a hit, with an increasing number of repeat customers who say it’s delicious and women-friendly.
▲12 types of “Fem Cheers Tea” to date
Chiaki Ito, who won the “Japan Femtech Summit Award 2024” in February of this year and has become known as an expert on women’s health and beauty, has a lot to say about her new product “Fem Cheers Amazake”. It is said that the most important thing was to make it easy to drink so that even beginners of amazake would find it delicious.
“Amazake is also called “drinkable drip” and is said to be good for recovering from fatigue and improving intestinal activity, so I recommend drinking it during the summer fatigue.It also contains herbs that are good for women, and it makes you feel good. Recommended when you want to increase your energy levels.In addition, each cup contains about 15 kilocalories and is filled with the joy of women. Anyway, it’s delicious, so please try it first. I think it would be great as a small gift! ” he commented passionately.
* A blend that specializes in femtech while simultaneously supporting women’s beauty and health concerns. *
“femme CHEERS” is a new development with Shinshin Bicha x Chiaki Ito The origin of the name “femme cheers tea” is that it is a tea that supports women (femme).
Tea and herbs are one type of plant therapy that is said to be extremely effective while minimizing the burden on the body. I believe that herbal therapy, which is easy to incorporate into your lifestyle, is a daily self-care method that is very suitable for women.
* [Chiaki Ito Profile] *
In 2017, she graduated from the mixed performance group “AAA”. She started her solo career in 2018 and is currently active in various fields as an artist, model, and talent. In March 2022, she obtained the “Femtech Association Certification Level 2 (Certified Femtech Expert)” and is actively disseminating information about femtech. ・ Chiaki Ito official website: https://avex.jp/itochiaki/
・Official Instagram: https://www.instagram.com/kikichiaki/
・Official X: https://twitter.com/chiakiki_ito
・ Official YouTube: https://www.youtube.com/channel/UCaXrS46k6zqeOgoSmoP-efw
* KUNIKO (Shinshinbi Tea Tea Blender) *
In charge of blending tea.
She is also qualified as a nurse and has knowledge of medicine and tea. Supporting women’s beauty and health from the inside.
*About Shinshinbicha Co., Ltd.*
We wish you to shine beautifully from the core of your body. Tea contains many ingredients that are said to have a positive effect on human health, and can be expected to have a wide variety of effects.
Shinshin Bicha takes advantage of the original efficacy of tea, A blend for body concerns and beauty under the theme of “My Luxury Beauty Habits (R)”.
We don’t use artificial flavors, just tea leaves, flowers, and fruits. We want to deliver “natural” and “safe” deliciousness to our customers. * 【Company Profile】*
Company name: Shinmibicha Co., Ltd.
Head office location: 6-9 Mukayo-cho Naka, Higashinada-ku, Kobe City, Hyogo Prefecture, 658-0032
Kobe Fashion Mart 4F
Phone: 078-599-7215 Fax: 078-336-3357
Representative Director: Terukei Kobayakawa
Business details: Cafe operation and tea sales
[URL] https:// taiwan-tea.co.jp Search for “Shinshinbi Tea”