Joint venture “YOAKE entertainment Co., Ltd.” “39th Tokyo Girls Collection 2024 AUTUMN/WINTER” announced two projects on stage.
*Asobi System Co., Ltd.*
Press release: September 7, 2024
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Joint venture “YOAKE entertainment Co., Ltd.” “39th Tokyo Girls Collection 2024 AUTUMN/WINTER” announced two projects on stage.
*“MEN’S YOAKE AUDITION 2024” “IDOL RUNWAY COLLECTION 2025 Supported by TGC” will be held! *
On December 28, 2023, Asobi System Co., Ltd. (Headquarters:
Shibuya-ku, Tokyo, Representative Director Yusuke Nakagawa,
hereinafter referred to as the “Company”) announced the establishment of TWIN Co., Ltd.
PLANET (Headquarters: Shibuya-ku, Tokyo, Representative Director Kenji Yajima, hereinafter referred to as “Twin Planet”), W Co., Ltd. TOKYO (Headquarters: Shibuya-ku, Tokyo, Representative Director: Noriyoshi Murakami, hereinafter referred to as “W TOKYO”), Y&N Brothers Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director
YOAKE Co., Ltd., a joint venture with Office Nove Co., Ltd.
(Headquarters: Chiyoda-ku, Tokyo, Representative Director Shinsuke Akimoto)
We have established “YOAKE entertainment” (Head office: Shibuya-ku, Tokyo, Representative Director Masayuki Fukuyama, hereinafter “YOAKE entertainment”).
“YOAKE entertainment” welcomes Mr. Yasushi Akimoto as general producer, and directors include Japan’s first public blockchain “Astar”.
Sota Watanabe, the founder of “Network”, and representatives from each company will take up the position and begin a global
entertainment project that utilizes Web3 technology.
Two projects were announced at the “39th Tokyo Girls Collection 2024 AUTUMN/WINTER” held today.
* ■“Generally produced by Yasushi Akimoto ~Global artist project by Asobi System x Twin Planet x Tokyo Girls Collection~” “MEN’S YOAKE AUDITION 2024” will be held! Recruitment starts from Saturday, September 7th! *
* Those who pass the audition will be unveiled for the first time at the “40th Tokyo Girls Collection 2025 SPRING/SUMMER” scheduled to be held in March 2025! *
The next-generation men’s group audition “MEN’S” is comprehensively produced by Yasushi Akimoto, who has produced numerous groups, left many achievements in the entertainment industry, and continues to be active on the front lines.
YOAKE AUDITION 2024”. It will be launched as a global entertainment project utilizing Web3 technology.
Management is carried out by “our company” and “Twin Planet,” which leads our global success. “W
TOKYO” provides a platform where men’s groups can play an active role by leveraging the know-how and network cultivated through Tokyo Girls Collection.
This project uses the blockchain “Soneium” technology. We will deliver the charm of Japanese entertainment to the world and create innovative experiences using Web3 technology. By providing a new approach to the relationship between fans and men’s groups, we have built a fandom app that allows fans around the world to support men’s groups beyond regional and language barriers, and through fan activities such as listening to songs and purchasing goods. , event participation, etc.) aims to establish a token ecosystem that is directly linked to the men’s group. Furthermore, we will develop and promote content in global languages, creating an environment where anyone from around the world can participate in the idol economy.
By bringing together companies that continue to be active on the front lines of the entertainment industry, we aim to build a new
entertainment business model that utilizes Web3 technology and develop artists who can be active in the global market.
*What is the blockchain “Soneium”? Web3 is a director of Sony Group Corporation (hereinafter referred to as Sony) and YOAKE entertainment. Sony Block is a joint venture with Startale Labs Pte Ltd (hereinafter referred to as Startale), whose CEO is entrepreneur Sota Watanabe. Ethereum layer 2 blockchain developed by Solutions Labs Pte Ltd. -MEN’S YOAKE AUDITION 2024 Application Requirements-
Application period: September 7, 2024 (Saturday) to October 31, 2024 (Thursday) Eligible applicants: Males between 13 and 24 years old (those under 24 years old as of September 7, 2024)
・Regardless of nationality (However, you must have a residence status in Japan)
・No experience required
・Those who are not affiliated with a specific entertainment agency ・Those who can participate in the screening after the second screening ・People with strong individuality such as singing, dancing, musical instruments, etc. are welcome.
How to apply: Apply from the official audition website
(https://yoake-entertainment-audition.com/
*Details will be announced on the official website at any time.
* ■~The largest idol and fashion festival in Japan~ “IDOL RUNWAY COLLECTION 2025 Supported by
TGC” will be held on March 2, 2025 (Sunday) at Yoyogi National Stadium First Gymnasium! *
“IDOL RUNWAY COLLECTION Supported by TGC” (hereinafter referred to as IDOL RUNWAY
COLLECTION), which is attracting attention for its high fashion sense and attracting strong support not only from the opposite sex but also from the same sex, is disseminated not only in Japan but also to the world, and further expands the opportunities for their activities. Iku is a fashion festival where idols and fashion are fused, with idols taking center stage.
This event, which was held for the first time in August 2023, featured over 30 groups of idol members and attracted attention as a new era girls’ event with stage performances that took advantage of the dual characteristics of idols and fashion models, captivating visitors. I did.
“IDOL RUNWAY COLLECTION 2025 Supported by TGC” will be held for the second time since 2023, and “YOAKE
The event will be held on March 2, 2025 (Sunday) at Yoyogi National Stadium First Gymnasium, sponsored by Japan’s largest idol and fashion festival. I did!
We will deliver a stage unique to “IDOL RUNWAY COLLECTION” where a dream collaboration between idols and TGC will come true!
Official website: https://idolrunwaycollection.jp/
* ■About “YOAKE entertainment” *
“YOAKE
“Entertainment” uses blockchain technology to provide an innovative method that fundamentally changes the relationship between fans and idols, allowing fans from all over the world to support idol groups beyond regional and language barriers. . In addition to purchasing tokens at crypto asset exchanges, you can earn tokens by supporting and supporting idol groups (listening to songs, purchasing CDs and goods, participating in events, posting UGC content, participating in campaigns, etc.) We aim to establish an ecosystem that is directly connected to We will also develop and promote content in multiple languages so that everyone around the world can easily participate in the token economy.
In the future, we aim to introduce an ecosystem among existing idol groups and expand the global entertainment economic zone using tokens.
-YOAKE Entertainment Co., Ltd. Company Profile-
Company name: YOAKE entertainment Co., Ltd.
Location: 5-46-1 Jingumae, Shibuya-ku, Tokyo
Representative: Representative Director Masayuki Fukuyama (Director of TWIN PLANET Co., Ltd.)
Director Yusuke Nakagawa (Asobi System Co., Ltd. Representative Director) Director Director Noriyoshi Murakami (Representative Director of W TOKYO Co., Ltd.) Director Shinsuke Akimoto (Representative Director of Y&N Brothers Co., Ltd.) Director Sota Watanabe (CEO at Startale)
Business content: Planning, production, and development of entertainment content Official website: https://yoake-entertainment.jp/
-Asobi System Co., Ltd. Company Profile-
“Creating a culture rather than creating a boom. More of the “Asobi” that should be disseminated in this era. ”
A cultural production company with artists who are leading Japanese pop culture, such as Kyary Pamyu Pamyu, Yasutaka Nakata, and Sebastian Masuda. Based in Harajuku, we operate a wide range of activities domestically and internationally, including management of
artists/models/actors/creators, planning and production of various events such as music festivals and fashion events, media management, store business, regional revitalization business, inbound/outbound business, etc. do.
Representative: Representative Director Yusuke Nakagawa
Head Office: 3-21-8 Jingumae, Shibuya-ku, Tokyo ASOBIFACTORY URL: https://asobisystem.com/