Premium alcohol brand “CRAFT WONDER” opens at “ISETAN CRAFT BEER BAR” for a limited time
*Small Giants Studio, Inc.*
Press release: September 7, 2024
**
Premium alcohol brand “CRAFT WONDER” opens at “ISETAN CRAFT BEER BAR” for a limited time
*Pre-sales of new blissful beer products will be held from Wednesday, September 18th to Tuesday, September 24th, 2024*
“CRAFT WONDER” is a free and premium alcohol brand created with various Japanese craft sake breweries.
https://craftwonder.jp/shop
BEER
BAR” will be open for a limited time. Yuzu, a Japanese beer that pursues sustainability and compatibility with bistro cuisine, will be on pre-sale at Isetan, developed together with its creator, Niigata Beer, a pioneer of authentic local beer.
White Wonder” and “After Dinner Beer”
We offer two blissful beer products that will brighten up your after-dinner experience and overturn the concept of beer.
The first product of CRAFT WONDER, launched in May, is the ultimate beer “Barrel Wonder – Amber” aged in Mizunara whiskey barrels. Ale No. 001″, a fantastic high-class beer “Eisbock Wonder -” condensed in flavor using a freezing method.
No. 001” were introduced in magazines BRUTUS, Pen, and VOGUE as beers that overturned the concept of beer, and became popular products, with the first batch sold out in one day, and each subsequent batch sold out. I’m here.
During the period, from 13:00 to 15:00 on both September 22nd (Sunday) and 23rd (Monday), we will introduce the beer manufacturing method and specialties while enjoying beer and pairing food. We will set aside time to directly explain the key points and depth of pairing. If you are looking for a beer that suits you, please join us.
*For details, please search and check Shop News: Iki-no-za on the Mitsukoshi Isetan homepage.
* CRAFT WONDER POP-UP EVENT at ISETAN CRAFT BEER BAR*
Location: Isetan Shinjuku Store B1F Isetan Craft Beer Bar
Business hours: 15:00-20:00 (last order 19:30)
* CRAFT WONDER Special Beer Bar Seminar at ISETAN CRAFT BEER BAR* Event period: 1. September 22nd (Sunday) 13:00-13:45 2. September 22nd (Sunday) 14:00-14:45 3. September 23rd (Monday) 13:00-13: 45 4. September 23rd (Monday) 14:00-14:45
Application period: September 7th (Sat) 10:00 to September 15th (Sun) 20:00 *Recruitment will be on a first-come, first-served basis, and we will stop recruiting once the capacity is reached.
Special page URL:
https://www.mistore.jp/store/shinjuku/shops/foods/suinoza/shopnews_list/shopnews037.html Pairing food:
・Eisbock Wonder No.001×Patisserie ease “Smoked & Black Pepper Almond Nuts” ・Barrel Wonder No.001 Amber Ale x Suzukake “Sogetsu”
・Yuzu White Wonder x Himuro Pork “Pork Jerky”
Products for sale:
* Yuzu White Wonder *
Yuzu White Wonder
A yuzu beer that pairs well with food, planned by craft beer buyers and breweries. Only the peels of domestically produced yuzu are used after squeezing the juice with minimal use of pesticides. Please enjoy the rich aroma and sharpness.
Contents: 310ml
Ingredients: Malt (foreign manufactured), wheat malt, yuzu, hops Alcohol content: 4.5%
Sales price: 880 yen (tax included)
* Barrel Wonder Amber Ale No.001 *
Barrel Wonder Amber Ale No.001
The ultimate beer made from amber ale aged for 5 months in Mizunara whiskey barrels.
The rare and difficult-to-obtain Quercus oak barrels used to age whiskey are used in the beer aging process. We are particular about selecting raw wood through our own unique route, and we manage the condition of all barrels in-house and decide whether or not to use them, which allows us to achieve a flavor and aroma that would be difficult to achieve with purchased barrels.
Contents: 370ml
Ingredients: Malt (foreign manufactured), hops
Alcohol content: 10%
Sales price: 1,760 yen (tax included)
* Eisbock Wonder No.001 *
Eisbock Wonder No.001
A fantastic high-class beer created by concentrating the flavor using the ice bock manufacturing method, which extracts alcohol by freezing and using the difference in melting point.
The beer is frozen in a tank at -20 degrees Celsius, and the condensed portion is extracted drop by drop in a temperature-controlled ice chamber at 0 degrees Celsius. Not only does it take many days to freeze the beer and many days to extract the extract, but the brewing process is always watched by people, which is why it is so
time-consuming that it is called “mysterious beer.” It is made using a time-consuming manufacturing method.
Contents: 370ml
Ingredients: Malt (foreign manufactured), hops
Alcohol content: 10%
Sales price: 2,530 yen (tax included)
*About ISETAN CRAFT BEER BAR*
Located on the basement floor of the Isetan Shinjuku main building in the Iki-no-za (Japanese special selection) Japanese sake corner, this is a craft beer bar where you can enjoy the largest selection of beer in a department store, with approximately 220 types of domestic and international beer, as well as draft beers on tap.
*About CRAFT WONDER*
We are a free and premium alcohol brand that welcomes various small and medium-sized sake breweries from all over the country as manufacturing partners and develops and sells a wide variety of alcoholic beverage products by leveraging the hidden and outstanding manufacturing techniques and commitment of small sake breweries. Official online store: https://craftwonder.jp/shop
Instagram: https://www.instagram.com/craftwonder_jp/
Facebook: https://www.facebook.com/p/Craft-Wonder-61560351596966/?_rdr Twitter: https://x.com/CraftWonder_jp
LINE: https://liff.line.me/1645278921-kWRPP32q/?accountId=craftwonder
Small Giants Studio, Inc. press release list