9/6(Fri)
It spread to 300,000 IMPs within 24 hours after the site was launched. The homepage of the toy AED “Toy Kokoro” has been released. About a year and a half after the announcement, the product is complete! Pre-order sales will start soon!
*Sakano Electric Industry Co., Ltd.*
Press release: September 7, 2024
**
9/6(Fri)
It spread to 300,000 IMPs within 24 hours after the site was launched. The homepage of the toy AED “Toy Kokoro” has been released. About a year and a half after the announcement, the product is complete! Pre-order sales will start soon!
*Sakano Electric Industry Co., Ltd. (Headquarters: Kitami City, Hokkaido, President and CEO: Kyosuke Sakano, hereinafter referred to as Sakano Electric) will begin pre-order sales of “Toy Kokoro,” a toy that lets you learn about AEDs while playing, on September 6th (Friday).
The homepage was released at 19:00. *
[Background]
I want people to know more about AEDs. As adults, we know that we almost never use an AED. That’s why I don’t bother learning. At Sakano Electric*
“Next generation new AED recognition cycle”*
I came up with an idea to create this. As children grow up, they naturally become aware of AEDs and learn how to use them, and then grow up to be adults who can help someone in an emergency.
While working with the aim of building a new cycle, I realized that there were doctor sets at toy stores, but no AED toys.
This is it!
February 2023. We have begun developing a “toy AED” that allows children to learn about AEDs while playing.
The prototype X post generated over 400,000 IMP/2,800 likes. [Main topic] Site opens at 7pm on Friday, September 6th
Toy development by an amateur who has never made a toy. It took time and money, but after about a year and a half, the toy AED “Toy Kokoro” was completed. The website has been renewed for pre-order sales, and product details have been updated.
/ Brand Story / We are disclosing the members’ thoughts on toys.
●Toy heart site
View homepage
When I posted a notice of the site launch on Sakano’s X, a Toy Kokoro developer, it spread to 300,000 impressions in less than a day after posting.*
We have already received a response that far exceeds our expectations.
Spread to 300,000 impressions within 24 hours of posting
Click here to post
https://x.com/AEDsamurai/status/1831998427569267083
[Future developments] Now on pre-order.
We will start pre-ordering 1,000 pieces from this fall to winter. Sponsored purchases have already started, and you can make
reservations before regular purchases. We plan to have it in your hands from January onwards.
Click here for sponsor details
https://toycocoro.com/sponsor
[Development member comments]
Toy Kokoro Developer
Sakano Electric Industry Co., Ltd.
Representative Director Kyosuke Sakano
If people learn about the existence of AEDs, items that can save people in the event of a sudden fall, and create a daily routine where they can touch, play with, and learn about AEDs from an early age, more people will think of AEDs in times of emergency. Isn’t there? We have developed a toy hoping for such a future.
It cannot be mass-produced like toys sold around the world, so pre-orders are limited to 1,000 pieces. We would like to encourage the development of Toy Kokoro so that you can become the first 1,000 people who will change the future.
Click here for X
https://twitter.com/AEDsamurai
brand planner
terasu LLC
Representative Kaede Akiyama
After meeting Mr. Sakano, I naturally started paying attention to the AEDs installed around the city. My own interpretation is that “knowing about AEDs” refers to these kinds of trivial changes in perspective that overflow in our daily lives. As a brand planner, I came up with product names so that as many people as possible could experience the experiences I had.
I am in charge of all aspects of branding, including catch phrases, writing, and web production.
Click here for X
https://twitter.com/_akkyann