Classicom’s first TV commercial for “Nordic Living Tools Store” will start airing on September 9th (Monday) only in the Kansai area! Starring Naomi Nishida, narration by Shugo Oshinari
*Classicom Co., Ltd.*
Press release: September 9, 2024
Classicom’s first TV commercial for “Nordic Living Tools Store” will start airing on September 9th (Monday) only in the Kansai area! Starring Naomi Nishida, narration by Shugo Oshinari
*~ Expressing the world view of the service in virtual space, 17th anniversary free shipping campaign is also underway~*
Life Culture Platform “Nordic lifestyle tool store Classiccom Co., Ltd. (Headquarters: Kunitachi City, Tokyo, President and CEO: Kohei Aoki, hereinafter referred to as the “Company”), which develops and sells miscellaneous goods and clothing, and operates media, announced that it will be closed on September 9, 2024 (Monday). ) has started airing its first TV commercial in the Kansai area. Naomi Nishida, who played the main character, Haruko Aoba, in the first original drama “Aoba Family’s Table” (*) of “Nordic Living Tools Store” will appear, and Shugo Oshinari, who played the role of Sorao in the same work, will appear. In charge of narration. This is a video that expresses the worldview of a “Nordic lifestyle tool store” in a virtual space with an oversized 6m-tall logo and approximately 300 products.
https://www.youtube.com/watch?v=0DcwsqwC8V0
* ■“Nordic Living Tools Store” TV commercial*
30 seconds version URL: https://youtu.be/0DcwsqwC8V0
15 seconds version URL: https://youtu.be/-K83D2dL770
*Background behind the broadcast of our first TV commercial* Since opening in 2007, “Nordic Living Tools Store” has grown by disseminating various content through engagement channels such as smartphone apps and SNS, rather than mass communication such as TV, and by building continuous relationships with customers. I’ve been here.
However, in April 2023, our first in-depth TV interview was held on the TV Tokyo network “Nikkei Special Cambria Palace”, and in October of the same year, on TBS TV “THE
When our special feature was broadcast on “TIME,” the number of app downloads for each app exceeded 6,000 downloads during the program alone, and the number of followers on SNS such as Instagram and YouTube increased rapidly. Furthermore, we confirmed that products were continuously purchased through the acquired engagement accounts.
Based on this, we have come up with the hypothesis that by providing various engagement channels on the web, the influence of mass communication such as television broadcasts will not be temporary, but will have a positive impact in the medium to long term.
Supplementary materials for financial results presentation for the fiscal year ending July 2023
Furthermore, as the number of customers in their 50s and above has been increasing in Scandinavian Living Tools Store in recent years, we are expanding our awareness to TV viewers, which cannot be reached through online marketing alone. This gave us an opportunity to explore new possibilities that could lead to further business growth.
In order to verify the effectiveness of mass communication, we have started planning a TV commercial, and for the first time, it will be aired only in the Kansai area.
About TV commercials
The concept of the commercial is “Life never ends.” Through products and content, it expresses the worldview of a “Nordic lifestyle tool store” that helps customers create a lifestyle that fits their needs. We aimed for a TV commercial that appealed to fun.
At the beginning of the TV commercial, Naomi Nishida appears from the shadow of the huge 6m tall logo created for the commercial.
You can take a lively look through the pure white space lined with approximately 300 items sold at the “Nordic Living Tools Store,” such as household utensils, tableware, miscellaneous goods, and apparel items.
* Click here for the products that appeared in the TV commercial: * https://hokuohkurashi.com/product_themes/2448
The narration is by Shugo Oshinari, who appeared in the original drama “Aoba Family’s Table” by “Nordic Living Tool Shop” along with Naomi Nishida.
* ■“Nordic Living Tools Store” TV commercial*
30 seconds version URL: https://youtu.be/0DcwsqwC8V0
15 seconds version URL: https://youtu.be/-K83D2dL770
Broadcast start date: Monday, September 9, 2024
Broadcast area: Kansai area
Cast: Naomi Nishida
Narration: Shugo Oshinari
The TV commercial can also be viewed on the official YouTube of “Nordic Living Tools Store”
Naomi Nishida’s comment
The filming location this time was a lot of fun, as it felt like walking around inside a “Nordic lifestyle tool store”. I walked into a store and said, “I found something like this!” and tried making movements like picking up a product, stretching, and squatting down. They acted freely while expanding the image of the store. From the first time I appeared in a drama, I felt that Classiccom was an interesting company that gave shape to the changes in the lifestyles and feelings of each individual. I was surprised when it was decided that “The Aoba Family’s Table” would be made into a movie, but I was surprised once again to see that Classic Com would make a TV commercial this time, and I was very happy that I would be able to appear in it.
* profile*
Born in 1970 in Hiroshima Prefecture. Became an actress after being a model. First starring role in the movie “The Secret Garden” (1997). Recent appearances include the movie “Twelve Months That Eat Earth” (22);
“Village” (23),
“The Secret I Can’t Tell” (24), “Mirai Hekimito. ” (24), and in the same year, his standby works include “Arrogance and Goodness,” “Aimita Gai,” “Eleven Bandits,” and “True Body.” Dramas “Come Come
Everybody,” “Rainbow Medical Record” (21), “17-Year-Old Empire” (22), “Smoldering Woman and Stopper Woman” (23), “I Can Hear Hidamari” (24), “Darwin Goes” ! ? ” (24), “The Beginning of the Sea” (24). After autumn “HEART
ATTACK” is scheduled to be distributed. Essays are currently being serialized in Orange Page (published twice a month on the 2nd and 17th of each month).
Comment from Shugo Oshinari
When I played the role of Sorao in “Aoba Family’s Table,” I was happy every time I was asked, “Will you be in the role again next time?”, so I’m very happy to be asked again this time. The moment I saw the commercial video, I felt that Sorao’s voice suited the atmosphere. The atmosphere Mr. Nishida created reminded me of the peaceful atmosphere that flowed on the set of “Aoba Family’s Table” and his passion for the things he creates, and I felt Sorao come back to me. You can find tools you like and enrich your life. We hope that the strong, unwavering message of “Nordic lifestyle tool store” gets across.
* profile*
Born in 1981, from Chiba Prefecture. Major appearances include the movie “Shylock’s Children” (23), the drama “Until I Destroy My Husband’s Family” (24), “What to do with Ieyasu”, “Occupy of the Hospital” (22), “Kamen Rider Geets” (22), Sunny Weather” (21), stage play “Come
Blow Your Horn~My Declaration of Independence~”, “The Merchant of Venice” (24), etc.
TV commercial storyboard
Co-create with external creators to express a unique worldview To realize the first TV commercial for “Nordic Living Tools Store,” we hired branding director Harumi Fukuda, who worked with us on various projects and was also in charge of the art for “Aobaya’s Table,” as an advisor. Hirotaka Maeda, a video producer who specializes in commercials and music videos, Tetsuma Maki, a director, Mika Kunii, a copywriter, and Yoko Takahashi, a photographer, have joined the team to create the soft core of the “Nordic lifestyle tool store.” It directly expresses the atmosphere.
staff list
Cast: Naomi Nishida
Na: Shugo Oshinari
Director: Maki Tetsuuma
Director of Photography: Yoko Takahashi
Lighting Director: Yoshitaka Shimamura
Production Designer: Takashi Sakurada
Stylist: Setsuko Todoroki
Hair Make: Hiroko Ishikawa
Copywriter: Mika Kunii
Colorist Motoki Tanaka
Offline editor Naoko Abe
online editor Rokurota Shimizu
MA: Kazuon Masutomi
Music: Kakudo Mami
Music Producer: Katsuya Yamada
Production Manager: Eirika Hiyama/Kaoru Shinozuka
Producer: Hirotaka Maeda
Advisor: Harumi Fukuda
“Nordic Living Tools Store” 17th Anniversary Free Shipping Campaign is also in progress
During the airing period of the TV commercial, “Nordic Living Tools Store” is running a free shipping campaign to commemorate its 17th anniversary.
Click here for details: https://hokuohkurashi.com/note/333784
Target period: September 9th (Monday) to September 25th (Wednesday) until 10:00 AM
*Aoba family table
Drama series (4 episodes)
Release: [Drama version] From April 2018 / [Movie version] Friday, June 18, 2021 Director: Takeshi Matsumoto
Starring: Naomi Nishida
Classicom’s first drama work. From 2018, 4 main episodes 3 spin-off episodes based on corporate collaboration will be released. The series has been viewed a total of 8 million times on YouTube. In June 2021, the movie version was released in theaters in more than 50 locations nationwide, mainly through the TOHO Cinemas network, and is currently being distributed digitally in four countries: Japan, South Korea, Taiwan, and Thailand.
What is “Nordic Living Tools Store”?
“Nordic Living Tools Store” is a life culture platform that sells miscellaneous goods, apparel, etc. with the theme of “Create a lifestyle that fits.” and delivers various content related to daily life.
It started in 2007 as an e-commerce site specializing in vintage Scandinavian tableware, and currently handles products from all over the world, including Japan, as well as planning and selling original products.
A variety of content such as recipes, columns, interview articles, podcasts, documentary videos, and original dramas such as “Aoba’s Table” which was made into a movie in 2021 will be available through engagement accounts (official smartphone apps and SNS followers). By communicating, we are creating strong ties with our customers. Life Culture Platform configuration diagram. “Nordic Living Tools Store” is a platform that connects customers not with individual products or content, but with a world view (life culture), and has accumulated brand power, reliability, and various data.
An image of a “Nordic lifestyle tool store.” A resort park-like platform where you can experience services filled with a unique worldview (life and culture)
Official website: https://hokuohkurashi.com/
* ■Company profile*
Company name: Classicom Co., Ltd.
English notation: Kurashicom Inc.
Head Office: Nonowa Kunitachi SOUTH 3F, Naka 1-1-52, Kunitachi City, Tokyo Established: September 2006
Representative: Representative Director and President Kohei Aoki Number of employees: 89 (including 2 part-time workers, as of the end of July 2023)
Business content: Life culture platform business (EC management, media management content development, advertising planning and sales, miscellaneous goods/apparel planning and sales)
URL: https://kurashi.com/
New listing on the Tokyo Stock Exchange Growth Market on August 5, 2022 (stock code: 7110)