[Press Release] 10/9 – 10/12 | Specialty coffee event “SCAJ 2024”, record-breaking 390 exhibitors decided! Pre-registration begins *Japan Specialty Coffee Association, General Incorporated Association* Press release: September 9, 2024
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Specialty coffee event “SCAJ 2024” will feature 390 exhibitors, the largest ever! Pre-registration begins
*～Holding period October 9th (Wednesday) to October 12th (Saturday), 2024 Tokyo Big Sight West 3rd and 4th Halls, South 3rd Hall～* * Japan Specialty Coffee Association (Location: Minato-ku, Tokyo, Chairman: Kato Yoshito (SCAJ) will be held at Tokyo Big Sight from Wednesday, October 9th to Saturday, October 12th, 2024.
Asia’s largest specialty coffee event, “SCAJ World Specialty Coffee Conference” will be held in West 3rd and 4th and South 3rd Halls. And Exhibition 2024 (SCAJ 2024)” will be held. *
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Various contents for this event have been released, and it has been decided that it will be held on the largest scale ever, and
pre-registration for visitors has started from 16:00 on Friday, September 6, 2024. We look forward to seeing all the specialty coffee fans from around the world.
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https://scajconference.jp/
SCAJ 2024 is a coffee festival where people in the specialty coffee industry gather from all over the world.
It is held every year as a B event, and this year marks the 19th time.
Last year’s conference had a record number of over 69,000 visitors, including the general public (including students) and business people. This year, we will further expand the scale of last year, and in addition to regular business exhibitions, B
In total, 390 companies from 35 countries and regions have decided to exhibit at “Coffee Village” for C to C, and 76 of these will be exhibiting for the first time*
It is expected to be the largest event ever.
During the exhibition period, the business exhibition area on the west 3rd and 4th halls will feature all the latest products that contribute to the development of the coffee industry, including coffee beans, roasting machines, extraction equipment, cooking equipment, related foods and beverages, store decorations, and books. Services come together. Coffee in the south 3rd hall of the separate building In the Village area, small-scale roasters, small-scale cafes, and home-roasting shops from all over Japan gather, providing an opportunity to meet coffee fans.
Events and seminars include a coffee tasting championship, an event to learn about sustainability in the coffee industry, and seminars by producers from various countries.In addition, a special stage will feature a variety of coffee-related techniques, from espresso, extraction, cupping to roasting. Seven competitions will also be held to determine the top baristas.
Furthermore, the special project “SCAJ NEW PRODUCTS AWARD 2024” will be held again this year, gathering new products that were well received last year. SCAJ
2024 Decided by general vote by visitors – Good
Product Award-Sustainable, and this year, new judges will honor products that match the philosophy of SDGs and contribute to a better future for the coffee industry.
Powered up by establishing a new Product Award. We will also set up a merchandise booth to liven up SCAJ 2024.
SCAJ has prepared many plans.
Pre-registration for 2024 visitors has started on the official website. By registering in advance, you can enter smoothly on the day of the event.
SCAJ will strive to popularize and educate about specialty coffee through the annual coffee festival “SCAJ 2024.”
* ■SCAJ 2024 Event Overview*
Name: SCAJ World Specialty Coffee Conference and Exhibition 2024 Abbreviation: SCAJ 2024
Theme: Let’s go full throttle into a new decade!
Venue: Tokyo Big Sight West Exhibition Building Halls 3 and 4, South Exhibition Building 3 Hall
Date: West Exhibition Hall 3 and 4/Wednesday, October 9th, 2024 to Friday, October 11th, 2024, 10:00-17:00 (until 16:00 on the last day) South Exhibition Hall 3 / October 9th (Wednesday) – October 12th (Saturday), 2024 10:00 – 17:00
Admission fee: 2,000 yen (tax included) for pre-registration, 3,000 yen (tax included) on the day, free for those with invitation card *Same for 4 days
Pre-registration period: September 6, 2024 (Friday) 16:00 to October 12, 2024 (Saturday) Registration is possible until your arrival. URL: https://scajconference.jp/
* ■Characteristics of SCAJ 2024*
* 1. Diverse, high-quality coffee beans delivered by producers * Many producing countries and regions such as Central and South America, Southeast Asia, and Africa are officially participating, introducing a wide variety of high-quality coffee beans that cannot be found anywhere else. We provide a valuable opportunity to hear directly from producers and importers while tasting and cupping.
* 2. State-of-the-art equipment and a wide variety of related products * You can actually touch and try commercial equipment such as roasters, espresso machines, and brewers, and experience the latest trends in a wide variety of coffee equipment, related products, and merchandise for cafes.
* 3. Famous roasters and baristas gathered together *
Famous roasters and baristas invited from Japan and abroad will appear at various events and demonstrations. In the various competitions held on stage, heated battles take place for the title of Japan’s best. Many seminars and workshops will be held by experts in various fields.
*Special project: Coffee Village*
A popular area where unique cafes and roasters from all over Japan gather. This year, the 6th year, 135 companies participated, the largest number ever. Please enjoy our exhibition, which is small but full of new trends and designs. In the mini-event corner, we are also planning to hold cupping, special coffee, and seminars.
*Special project: NEW PRODUCTS AWARD 2024*
A special exhibition corner has been set up that collects new products from various companies. Through public voting and judging, awards will be given to products that attract the most attention this year in the coffee industry and products that contribute to SDGs.
Other contents have also been updated. This year, we will expand the business negotiation space and increase the variety of SCAJ official merchandise, which last year was so popular that it was almost sold out on the first day.
* ■Events, seminars*
* event*
– 10th Handy Coffee Championship
– Making the coffee industry sustainable
– Coffee, environmental impact (carbon footprint) and ethical consumption
Handy coffee championship last year
*Seminar*
– Taste of Harvest Brazil
– Destination is Regeneration – Rainforest Alliance Regenerative Agriculture – Global coffee supply and demand situation and the future of specialty coffee
etc.
Seminar last year
* ■Competition*
– JSC Japan Siphonist Championship 2024
– WSC World Siphonist Championship 2024
– JBrC Japan Brewers Cup 2024
– JBC Japan Barista Championship 2024
– RMTS Roast Masters Team Session 2024
– JCTC Japan Cup Taters Championship 2024
– JHDC Japan Hand Drip Championship 2024
Competition last year
* ■Greetings from the SCAJ Chairman*
Thank you very much for your continued support of the Japan Specialty Coffee Association.
The association’s annual event “SCAJ World Specialty Coffee Conference and Exhibition” will be held in October this year.
2024” to everyone.
Last year, the 20th anniversary of the establishment of the association, “SCAJ 2023” expanded the venue and exhibition period in line with the increase in the number of exhibitors, and approximately 70,000 people visited, 1.5 times more than the previous year.
This year, we will take the first step toward a new decade. We are grateful for the spread of specialty coffee in our country, and with our determination to further promote it toward a new era, we are pleased to announce this year’s exhibition “SCAJ”.
2024” is “Let’s go full throttle into a new
The event will be held under the theme of “Let’s go into the new decade with full throttle!”.
This year, it has been decided that approximately 390 companies, 590 booths, and 35 countries will participate, making it the largest scale ever, and there will be various exhibitions and seminars including production countries, as well as Coffee
We have prepared a variety of events such as villages and various competitions, provide useful information for everyone involved in the coffee industry, and hope to be a place where many encounters and exchanges occur.
We look forward to seeing many of you.
Japan Specialty Coffee Association Chairman Yoshito Kato
* ■Scenes from SCAJ2023 held last year*
Last year’s theme was “Celebrating 20 years of SCAJ with
over 69,000 people visited the event over four days from September 27th (Wednesday) to September 30th (Saturday), 2023, offering high-quality coffee beans delivered by producers, state-of-the-art equipment, and a wide variety of products. The event was a great success, with exhibitions of related products, exhibitions by famous roasters, and a barista competition.
Last year’s situation (SCAJ 2023)
Last year’s situation (SCAJ 2023)
Last year’s situation (SCAJ 2023)
Last year’s situation (SCAJ 2023)
Last year’s situation (SCAJ 2023)
Last year’s situation (SCAJ 2023)
* ■For inquiries from the general public regarding this exhibition* SCAJ Exhibition Office (Event and Convention House Co., Ltd.) TEL: 03-6863-2501 (Weekdays 10:00-18:00)
FAX: 03-6863-2510
E-mail: info@scajconference.jp
* ■What is the Japan Specialty Coffee Association?*
The Japan Specialty Coffee Association is an association whose purpose is to raise awareness and deepen the understanding of “specialty coffee” among Japanese consumers and coffee producers around the world. We aim to increase consumption by disseminating and
enlightening systematic knowledge and techniques from coffee cultivation to cup coffee. The basic concept of our activities is to further foster Japan’s “coffee culture,” contribute to the global specialty coffee movement, and improve the natural environment and standard of living in coffee-producing countries.
Name: Japan Specialty Coffee Association
Chairman: Yoshito Kato
Address: 7th floor, Sumitomo Fudosan Aoyama Building West Building, 8-5-26 Akasaka, Minato-ku, Tokyo
URL: https://scaj.org/
Established: 2003