[Parksha Technology] PKSHA enters capital and business alliance with Reiwa Travel – Creating new travel experiences through conversational AI technology including generative AI
*Parksha Technology*
Press release: September 9, 2024
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PKSHA enters capital and business alliance with Reiwa Travel – Creating new travel experiences through conversational AI technology including generative AI
*AI improves customer experience by providing support tailored to the customer on the overseas travel reservation app “NEWT”*
* PKSHA Technology Co., Ltd. (pronounced: PKSHA Technology,
Headquarters: Bunkyo-ku, Tokyo, Representative Director: Uenoyama Katsuya (hereinafter referred to as PKSHA) is Reiwa Travel Co., Ltd. (Head office: Shibuya-ku, Tokyo, Representative Director and President: Shinozuka)
We are pleased to announce that we have entered into a capital and business alliance with Takaya (hereinafter referred to as Reiwa Travel). Through this partnership, we aim to create new travel experiences by utilizing conversational AI technology, including generative AI, in the overseas travel app “NEWT.” PKSHA
With the mission of “giving shape to the software of the future,” Technology conducts research and development of AI based on unique technologies such as natural language processing technology, and provides value through its social implementation. *
* overview*
* Improving the search experience using AI generated on the overseas travel reservation app “NEWT” and providing concierge support*
Since its founding, PKSHA has been working on the social
implementation of various AI technologies, including natural language processing technology. Recently, all industries are changing due to generative AI, and its use is expected to improve the customer experience in the travel industry, where complex communications with many customers occur.
NEWT, an overseas travel reservation app provided by Reiwa Travel, a digital travel agency, has already used software technology to solve problems in various processes such as considering travel plans, making reservations, and managing itineraries. By utilizing AI technology, we aim to create new travel experiences. As the first step in this initiative, we will begin a joint project in the AI x travel field in October, and plan to develop new functions such as a travel search experience using generative AI, an AI travel concierge, and dynamic pricing.
* Future outlook *
* Combining the power of AI with a digital travel agency to create the best customer experience *
Through this capital and business alliance, we will create a new type of travel experience that has never existed before by combining Reiwa Travel’s knowledge in the travel industry and PKSHA’s technological capabilities centered on conversational AI. In addition, PKSHA will strengthen collaboration with industry-leading companies and promote the social implementation of future software that co-evolves with people, aiming to improve productivity in various industries.
* ◆About Reiwa Travel*
Reiwa Travel is a digital travel agency that aims to provide new experiences and new social value when traveling overseas, with the mission of “Designing new travel.” Since April 2022, we have been offering the overseas travel reservation app “NEWT”. We will maximize the DX of reservations and management operations in the travel industry, and provide package tours that are “easy, economical, selective, and safe” like never before. We take on the challenge of creating social value through the experience of traveling overseas. Company name: Reiwa Travel Co., Ltd.
Head office location: 6th floor, Sakuragaoka Front II Building, 16-13 Sakuragaoka-cho, Shibuya-ku, Tokyo
Representative: Takaya Shinozuka, President and Representative Director Founding date: April 5, 2021
Business content: Travel agency business
Registration license: Class 1 travel agency (Travel agency registered by the Commissioner of the Japan Tourism Agency: No. 2123)
Affiliated Association: Regular member of JATA (Japan Travel Agents Association), authorized agent of IATA (International Air Transport Association)
Company website: https://newt.net/company
“NEWT” brand page: https://newt.net/brand
PKSHA Technology Co., Ltd. Company Profile
With the mission of “giving shape to the software of the future,” we develop AI solutions using algorithms in the machine learning/deep learning field developed in-house to create future relationships between companies and people.
We provide SaaS. In addition to providing solutions tailored to customer issues based on a wide range of technologies such as automatic responses using natural language processing technology, image/video recognition, and predictive models, we also provide AI that solves common issues.
By deploying SaaS, we support the social implementation of software from multiple angles and aim for a prosperous society where people and software evolve together.
Company name: PKSHA Technology Co., Ltd.
Address: Hongo Segawa Building 4F, 2-35-10 Hongo, Bunkyo-ku, Tokyo Representative: Representative Director Katsuya Uenoyama
URL: https://www.pkshatech.com/
◆Inquiries regarding this matter
pr@pkshatech.com